1 00:00:14,139 --> 00:00:15,682 [Kristine] All right, this might take a few minutes 2 00:00:15,724 --> 00:00:16,975 just to get the light right, 3 00:00:17,017 --> 00:00:18,852 'cause we've got really harsh sun right now. 4 00:00:18,893 --> 00:00:20,353 But we're just gonna do a few. 5 00:00:20,395 --> 00:00:22,439 If you don't mind doing just a few. 6 00:00:22,480 --> 00:00:23,857 You're just walking this direction. 7 00:00:23,898 --> 00:00:25,859 I'm just gonna shoot you as you kind of pass this-- 8 00:00:25,900 --> 00:00:27,277 We're walking? We're walking? 9 00:00:27,318 --> 00:00:28,778 [Kristine] You're walking. 10 00:00:28,820 --> 00:00:30,363 Yeah. Like, swagger. 11 00:00:30,405 --> 00:00:31,656 [Reed] You know, I didn't wear my boots today, 12 00:00:31,698 --> 00:00:33,241 but you want me to do a little-- 13 00:00:33,283 --> 00:00:34,701 [Kristine] I think if you got a little swagger, it'll go-- 14 00:00:34,743 --> 00:00:36,244 All right, well, let me back up and start over, then, 15 00:00:36,286 --> 00:00:37,704 -'cause, you know-- - [Kristine] You gotta feel it. 16 00:00:39,122 --> 00:00:40,707 [Keith] I'm trying to get a 30-minute call 17 00:00:40,749 --> 00:00:42,542 to just go over, like, some FAQs 18 00:00:42,584 --> 00:00:44,544 that The New Yorker's likely gonna ask 19 00:00:44,586 --> 00:00:45,545 so that we can all be aligned 20 00:00:45,587 --> 00:00:47,589 in how we wanna answer them. 21 00:00:48,798 --> 00:00:50,383 [person] What's the question? 22 00:00:50,425 --> 00:00:52,177 [Keith] Why there are no women cofounders? 23 00:00:52,218 --> 00:00:54,846 [person 1] There is a woman cofounder. 24 00:00:54,888 --> 00:00:56,222 [person 2] Speaking of... 25 00:00:56,264 --> 00:00:59,059 There's a woman cofounder. End of discussion. 26 00:00:59,100 --> 00:01:02,854 But, like, Jennifer's not on this call, you know? 27 00:01:05,356 --> 00:01:07,233 [Rick] Part of this, they said be bluntly honest. 28 00:01:07,275 --> 00:01:08,693 Hi, have you met us? 29 00:01:08,735 --> 00:01:10,737 Do you know what world we come from? 30 00:01:12,781 --> 00:01:14,407 You know, this was a white boys' club 31 00:01:14,449 --> 00:01:16,076 for a very long time. 32 00:01:16,117 --> 00:01:19,204 - I know. I don't think-- - I'm not gonna bullshit. 33 00:01:19,245 --> 00:01:22,916 [Keith laughs] You know, it's-- 34 00:01:22,957 --> 00:01:25,085 - Skinny. - [Kristine laughs] 35 00:01:25,126 --> 00:01:26,503 Skinny pictures. 36 00:01:26,544 --> 00:01:28,880 [Kristine] I'll put the skinny filter on. 37 00:01:28,922 --> 00:01:31,424 Has she turned against us? 38 00:01:31,466 --> 00:01:33,676 No, but I can tell you 39 00:01:33,718 --> 00:01:35,512 these are things she's gonna ask. 40 00:01:35,553 --> 00:01:37,430 Look straight ahead to you. 41 00:01:37,472 --> 00:01:38,973 [camera shutter clicks] 42 00:01:39,015 --> 00:01:41,101 [Stuart] We're not the diversity council. 43 00:01:41,142 --> 00:01:42,894 We're just, like, a bunch of men and women 44 00:01:42,936 --> 00:01:44,771 trying to do something. 45 00:01:44,813 --> 00:01:46,314 We'll take anybody. 46 00:01:46,356 --> 00:01:47,607 [person] Yeah. 47 00:01:47,649 --> 00:01:50,318 There's no vetting here. 48 00:01:50,360 --> 00:01:53,947 - Clearly. - [laughter] 49 00:01:53,988 --> 00:01:56,950 pensive music 50 00:02:04,582 --> 00:02:08,086 I stand before you today to fulfill one of my highest 51 00:02:08,128 --> 00:02:10,380 and most important duties 52 00:02:10,421 --> 00:02:13,925 under the United States Constitution, 53 00:02:13,967 --> 00:02:17,887 the nomination of a Supreme Court justice. 54 00:02:17,929 --> 00:02:19,639 [applause] 55 00:02:19,681 --> 00:02:22,725 This is my third such nomination. 56 00:02:22,767 --> 00:02:25,562 This should be a straightforward and prompt 57 00:02:25,603 --> 00:02:27,730 confirmation, should be very easy. 58 00:02:27,772 --> 00:02:29,065 Good luck. 59 00:02:29,107 --> 00:02:31,234 - It's gonna be very quick. - [laughter] 60 00:02:31,276 --> 00:02:34,487 I'm sure it'll be extremely noncontroversial. 61 00:02:34,529 --> 00:02:36,573 Today it is my honor to nominate 62 00:02:36,614 --> 00:02:40,493 Judge Amy Coney Barrett. 63 00:02:40,535 --> 00:02:43,329 [cheers and applause] 64 00:02:43,371 --> 00:02:45,540 [Jeanine] President Trump's nomination today 65 00:02:45,582 --> 00:02:48,001 of Amy Coney Barrett-- 66 00:02:48,042 --> 00:02:52,338 a brilliant scholar, jurist, constitutional textualist, 67 00:02:52,380 --> 00:02:56,342 mother of seven with an unblemished reputation-- 68 00:02:56,384 --> 00:02:59,721 will cement the conservative leaning of the Supreme Court 69 00:02:59,762 --> 00:03:02,015 for decades to come. 70 00:03:02,056 --> 00:03:05,518 This alone will put the left over the edge. 71 00:03:07,020 --> 00:03:08,563 [Stuart] Let me ask you a question. 72 00:03:08,605 --> 00:03:11,274 I mean, you know, for the last 25 years, 73 00:03:11,316 --> 00:03:13,151 we've said, you know, R v. Wade 74 00:03:13,193 --> 00:03:14,694 could be on the ballot with the Supreme Court, 75 00:03:14,736 --> 00:03:16,112 but it really hasn't been. 76 00:03:16,154 --> 00:03:17,322 - [Ron] Mm-hmm. - [person] Right. 77 00:03:17,363 --> 00:03:19,365 Now it is. What is the impact to that? 78 00:03:19,407 --> 00:03:21,284 You can legitimately say that now. 79 00:03:21,868 --> 00:03:24,621 So I had probably 10 to 12 of my girlfriends 80 00:03:24,662 --> 00:03:26,456 reach out last night-- all of whom are 81 00:03:26,497 --> 00:03:29,209 late 30s, early 40s, fiscally conservative-- 82 00:03:29,250 --> 00:03:31,377 and they're like, "Oh, my God." 83 00:03:31,419 --> 00:03:34,464 And it's not--it's not like Roe versus Wade is top of mind, 84 00:03:34,505 --> 00:03:36,341 but they're smart, and they understand that this could be 85 00:03:36,382 --> 00:03:38,468 a six-three court, and that to them is, 86 00:03:38,509 --> 00:03:39,886 like, unfathomable. 87 00:03:39,928 --> 00:03:44,057 I think I broadly accept the argument that... 88 00:03:44,098 --> 00:03:47,727 every voter for whom conservative judges 89 00:03:47,769 --> 00:03:49,479 was the issue 90 00:03:49,520 --> 00:03:51,064 - is already with Trump. - [Ron] Mm-hmm. 91 00:03:51,105 --> 00:03:53,566 [Steve] I do think there is danger 92 00:03:53,608 --> 00:03:55,526 that this whole thing 93 00:03:55,568 --> 00:03:58,905 makes the race about something other than COVID, right? 94 00:03:58,947 --> 00:04:00,907 And I wanna come back to, like, what we've succeeded at 95 00:04:00,949 --> 00:04:03,159 in this organization: 96 00:04:03,201 --> 00:04:06,329 framing messages and narratives 97 00:04:06,371 --> 00:04:08,581 and being at the tip of the spear, 98 00:04:08,623 --> 00:04:11,876 and people have followed in behind it. 99 00:04:11,918 --> 00:04:14,337 That's what our maximum impact has been, I think, 100 00:04:14,379 --> 00:04:16,214 on a lot of the narrative stuff, right? 101 00:04:16,256 --> 00:04:19,592 Like, COVID is about... 102 00:04:19,634 --> 00:04:21,719 - [Stuart] The incompetence. - [Steve] ...a lie, 103 00:04:21,761 --> 00:04:23,680 the incompetence, 104 00:04:23,721 --> 00:04:26,599 but also, he's never gonna change. 105 00:04:26,641 --> 00:04:28,935 [Mike] And remember, COVID is the only thing 106 00:04:28,977 --> 00:04:33,273 along with the George Floyd, you know, death-murder fiasco 107 00:04:33,314 --> 00:04:35,024 in the last three and a half years 108 00:04:35,066 --> 00:04:39,237 where Trump's floor broke with the Republican-based voter. 109 00:04:39,279 --> 00:04:42,365 That's where we started to see really significant movement. 110 00:04:42,407 --> 00:04:45,285 That's true. We know that he's still scared shitless of it, 111 00:04:45,326 --> 00:04:47,578 because every time it comes up, he lies about it again. 112 00:04:47,620 --> 00:04:49,122 [person] Yeah. 113 00:04:49,163 --> 00:04:52,625 [Steve] We prosecute COVID, and 200,000 114 00:04:52,667 --> 00:04:54,294 and more growing dead Americans 115 00:04:54,335 --> 00:04:58,464 because this guy lied to the country 119 times. 116 00:04:58,506 --> 00:05:00,300 Right, we're taking it home. 117 00:05:00,341 --> 00:05:03,136 I think our path-- I mean, isn't it pretty clear 118 00:05:03,177 --> 00:05:04,637 we focus on COVID? 119 00:05:04,679 --> 00:05:06,848 [person] I agree. 120 00:05:09,851 --> 00:05:12,020 These are the hardest-core of the Trump haters, 121 00:05:12,061 --> 00:05:13,563 but nobody should dismiss. 122 00:05:13,604 --> 00:05:15,815 These are smart, tough guys, right? 123 00:05:15,857 --> 00:05:18,109 The key to The Lincoln Project is, they say, 124 00:05:18,151 --> 00:05:20,653 "We don't wanna defeat Trump. We wanna defeat Trumpism." 125 00:05:20,695 --> 00:05:23,740 These are old-school RINOs that are globalists, okay? 126 00:05:23,781 --> 00:05:25,450 And they've now applied this. 127 00:05:25,491 --> 00:05:27,577 And I think, in a very sophisticated, smart way, 128 00:05:27,618 --> 00:05:30,288 they're just trying to peel off about 4%. 129 00:05:30,330 --> 00:05:31,664 - [person scoffs] - [Mike] Hmm. 130 00:05:32,582 --> 00:05:35,084 The old-school RINOs. 131 00:05:35,126 --> 00:05:39,005 Guys are sophisticated, strategy, right? 132 00:05:39,047 --> 00:05:40,590 I thought it was a good clip of Bannon. 133 00:05:40,631 --> 00:05:42,467 - Come on. - [person] Yeah. 134 00:05:42,508 --> 00:05:44,010 Got Lincoln Project on his head. 135 00:05:46,054 --> 00:05:48,598 So the Bannon line is a strategic focus 136 00:05:48,639 --> 00:05:50,475 of The Lincoln Project. 137 00:05:50,516 --> 00:05:54,354 If we get 4% of Republicans to vote for Joe Biden, 138 00:05:54,395 --> 00:05:56,105 then the likelihood of Donald Trump losing 139 00:05:56,147 --> 00:05:58,775 is really quite significant. 140 00:05:59,400 --> 00:06:02,695 Truth of the matter is, COVID is the one issue 141 00:06:02,737 --> 00:06:07,075 that has proven to break Republican support levels 142 00:06:07,116 --> 00:06:09,035 against Donald Trump. 143 00:06:09,077 --> 00:06:12,955 It's literally taken a pandemic of historic proportions 144 00:06:12,997 --> 00:06:15,208 to snap Republicans out of it. 145 00:06:15,249 --> 00:06:16,709 It's not the authoritarianism. 146 00:06:16,751 --> 00:06:18,002 It's not the disrespect that we've engendered 147 00:06:18,044 --> 00:06:19,879 around the world. 148 00:06:19,921 --> 00:06:22,673 It's their family dying because of his incompetence. 149 00:06:22,715 --> 00:06:24,425 That's what it took. 150 00:06:24,675 --> 00:06:26,969 So the strategy, seeing the COVID spike 151 00:06:27,011 --> 00:06:29,847 and start to literally place ads. 152 00:06:29,889 --> 00:06:31,641 As we know, the virus is going to start growing 153 00:06:31,682 --> 00:06:33,142 in these markets, 154 00:06:33,184 --> 00:06:35,937 because as long as COVID is the discussion, 155 00:06:35,978 --> 00:06:38,856 it's prime opportunity for us to go in 156 00:06:38,898 --> 00:06:41,901 and start messaging into this unfortunate situation, 157 00:06:41,943 --> 00:06:43,903 which, you don't ever wanna do this, 158 00:06:43,945 --> 00:06:46,155 but it would be political malpractice if we didn't. 159 00:06:46,197 --> 00:06:50,076 tense music 160 00:06:50,118 --> 00:06:53,371 All right, 30 minutes. 161 00:06:53,413 --> 00:06:55,039 Let's write a script. 162 00:06:58,626 --> 00:07:00,336 The Trump plan: 163 00:07:00,378 --> 00:07:01,838 after months of lies and empty promises, 164 00:07:01,879 --> 00:07:03,589 he told the terrifying truth. 165 00:07:04,549 --> 00:07:05,842 The Trump plan: 166 00:07:05,883 --> 00:07:07,718 after months of lies and empty promises, 167 00:07:07,760 --> 00:07:10,388 he told the terrifying truth. 168 00:07:12,223 --> 00:07:15,101 He wants to infect seven out of ten Americans with COVID. 169 00:07:16,894 --> 00:07:18,396 "He wants to infect"-- I can't say that. 170 00:07:18,438 --> 00:07:20,565 That's not quite there. 171 00:07:21,232 --> 00:07:23,693 [Schmidt] Donald Trump was just a terrible person. 172 00:07:23,734 --> 00:07:26,195 - The worst president-- - Today. 173 00:07:26,237 --> 00:07:29,407 He is the worst president in American history. 174 00:07:29,449 --> 00:07:31,784 He's divided the country. 175 00:07:31,826 --> 00:07:33,911 He incited hate 176 00:07:33,953 --> 00:07:38,708 and lied to all of us 177 00:07:38,749 --> 00:07:41,919 about everything tens of thousands of times. 178 00:07:46,966 --> 00:07:48,134 [Rick] Say goodbye to your parents, 179 00:07:48,176 --> 00:07:50,636 your neighbors, your friends, 180 00:07:50,678 --> 00:07:53,389 'cause the Trump plan will kill millions. 181 00:07:53,431 --> 00:07:55,308 I would love to say, "Because of the fool 182 00:07:55,349 --> 00:07:57,268 that sits behind the Oval Office. 183 00:07:57,310 --> 00:07:59,145 - Vote him out." - We can say that. 184 00:08:01,731 --> 00:08:03,483 Done. 185 00:08:03,524 --> 00:08:04,484 All right. 186 00:08:09,155 --> 00:08:10,948 Some people think I'm pretty good at this shit. 187 00:08:10,990 --> 00:08:15,328 I'm the anthropologist of Donald Trump's shitty world. 188 00:08:17,872 --> 00:08:19,749 [narrator] The Trump plan: 189 00:08:19,790 --> 00:08:22,793 after months of lies and empty promises, 190 00:08:22,835 --> 00:08:25,671 he's told us the terrifying truth. 191 00:08:25,713 --> 00:08:28,424 His herd-immunity plan is to infect 192 00:08:28,466 --> 00:08:31,636 seven out of ten Americans with COVID. 193 00:08:31,677 --> 00:08:35,848 The Trump plan will kill at least three million people. 194 00:08:35,890 --> 00:08:38,142 Say goodbye to your parents, 195 00:08:38,184 --> 00:08:39,977 your neighbors, 196 00:08:40,019 --> 00:08:41,812 your friends, 197 00:08:41,854 --> 00:08:44,482 because the Trump plan will kill millions 198 00:08:44,524 --> 00:08:46,275 in the next four years, 199 00:08:46,317 --> 00:08:48,110 maybe even you. 200 00:08:48,152 --> 00:08:51,030 suspenseful music 201 00:08:57,370 --> 00:08:59,038 [person] So, Reed, when did The Lincoln Project 202 00:08:59,080 --> 00:09:01,082 really kind of take off? 203 00:09:01,123 --> 00:09:04,126 Look, if COVID hadn't come on, 204 00:09:04,168 --> 00:09:07,505 I'm not sure you and I are having this conversation, 205 00:09:07,547 --> 00:09:10,132 because he gave us our opening to really understand 206 00:09:10,174 --> 00:09:13,219 how to climb inside his head and stay there 207 00:09:13,261 --> 00:09:16,639 and, you know, make the summer, from our perspective, 208 00:09:16,681 --> 00:09:18,724 about giving Trump what he could take, 209 00:09:18,766 --> 00:09:20,017 you know, day in and day out. 210 00:09:22,270 --> 00:09:23,688 [Tucker] What happened in Hazleton 211 00:09:23,729 --> 00:09:25,690 is happening around the country: neighborhoods... 212 00:09:25,731 --> 00:09:28,609 [Reed] We buy Fox News in Washington, D.C., every week-- 213 00:09:28,651 --> 00:09:31,112 Tucker Carlson, Fox & Friends, 214 00:09:31,153 --> 00:09:33,489 Sean Hannity-- because we know 215 00:09:33,531 --> 00:09:35,241 he sits in the residence every night 216 00:09:35,283 --> 00:09:37,285 and watches Fox News. 217 00:09:37,326 --> 00:09:38,786 He's like an old man, right? 218 00:09:38,828 --> 00:09:40,496 He's a cranky old man. 219 00:09:40,538 --> 00:09:42,540 And we knew that if we buy these spots, 220 00:09:42,582 --> 00:09:45,084 eventually he was gonna see them. 221 00:09:45,126 --> 00:09:46,711 Live from the Lincoln Memorial 222 00:09:46,752 --> 00:09:48,212 in Washington, D.C., 223 00:09:48,254 --> 00:09:51,007 we are joined now by President Donald Trump. 224 00:09:51,048 --> 00:09:53,092 [Reed] Last May, we heard that he was gonna 225 00:09:53,134 --> 00:09:55,678 go to the Lincoln Memorial on a Sunday night 226 00:09:55,720 --> 00:09:57,138 and do a Fox News town hall. 227 00:09:57,179 --> 00:09:59,181 - That's amazing. - Thanks for doing this. 228 00:09:59,223 --> 00:10:02,226 [Reed] And so after that, we put up an ad. 229 00:10:02,268 --> 00:10:05,062 It was not only about COVID but also about Trump. 230 00:10:05,104 --> 00:10:07,440 [narrator] There's mourning in America. 231 00:10:07,481 --> 00:10:11,277 Today more than 175,000 Americans 232 00:10:11,319 --> 00:10:14,363 have died from a deadly virus Donald Trump ignored, 233 00:10:14,405 --> 00:10:16,198 praising China's response 234 00:10:16,240 --> 00:10:18,451 instead of heeding the warnings, 235 00:10:18,492 --> 00:10:21,621 then blaming them to cover his own failures. 236 00:10:21,662 --> 00:10:22,455 [Reed] And that night I'm sitting in bed 237 00:10:22,496 --> 00:10:24,081 in front of my laptop, 238 00:10:24,123 --> 00:10:26,626 and I'm like, " What? 239 00:10:26,667 --> 00:10:29,045 He's attacking us." 240 00:10:29,086 --> 00:10:32,089 dramatic music 241 00:10:47,188 --> 00:10:49,357 And then on the tarmac the next day 242 00:10:49,398 --> 00:10:51,192 in front of Air Force One, 243 00:10:51,233 --> 00:10:53,319 somebody in the White House press pool asks him about us. 244 00:10:53,361 --> 00:10:54,528 [reporter] Do you wanna make any comment 245 00:10:54,570 --> 00:10:56,656 about this Lincoln Project ad? 246 00:10:56,697 --> 00:10:57,990 Yeah, no, I saw it. 247 00:10:58,032 --> 00:11:00,326 They should call it The Losers Project. 248 00:11:00,368 --> 00:11:02,787 Okay, thanks. 249 00:11:02,828 --> 00:11:04,914 That was the beginning of history for us. 250 00:11:04,955 --> 00:11:06,749 The president not happy with a new ad 251 00:11:06,791 --> 00:11:08,626 from a group of conservatives 252 00:11:08,668 --> 00:11:11,170 who haven't been shy in going after him. 253 00:11:11,212 --> 00:11:13,756 The Lincoln Project released this ad. 254 00:11:13,798 --> 00:11:15,591 They call it Mourning in America. 255 00:11:15,633 --> 00:11:18,511 An organization known as The Lincoln Project 256 00:11:18,552 --> 00:11:21,180 put out, like, the harshest ad. 257 00:11:21,222 --> 00:11:22,139 The Lincoln Project 258 00:11:22,181 --> 00:11:23,182 is like watching 259 00:11:23,224 --> 00:11:25,184 a Jay-Z/Nas rap battle. 260 00:11:25,226 --> 00:11:27,144 I don't give money to political organizations. 261 00:11:27,186 --> 00:11:28,854 I've given money to Lincoln Project 262 00:11:28,896 --> 00:11:30,189 because of ads like this. 263 00:11:30,231 --> 00:11:32,775 You know, we had raised, I think, about $2 million 264 00:11:32,817 --> 00:11:35,361 up until the moment he attacked us. 265 00:11:35,403 --> 00:11:36,821 And we raised $2 million 266 00:11:36,862 --> 00:11:39,198 in the immediate 24 hours afterward. 267 00:11:39,240 --> 00:11:41,534 It's not fair to Abraham Lincoln, 268 00:11:41,575 --> 00:11:43,035 a great president. 269 00:11:43,077 --> 00:11:45,037 Does he just not comprehend that he got 270 00:11:45,079 --> 00:11:48,040 so much more attention to your commercial 271 00:11:48,082 --> 00:11:50,167 by his public reactions today? 272 00:11:50,209 --> 00:11:52,086 You know, we expected this ad to hit. 273 00:11:52,128 --> 00:11:53,754 We did not expect him to behave 274 00:11:53,796 --> 00:11:56,716 in the completely maniacal way he behaved all day today, 275 00:11:56,757 --> 00:11:58,342 but here we are. 276 00:11:58,384 --> 00:12:00,261 None of this is that complicated. 277 00:12:00,302 --> 00:12:03,848 Like, we never poll tested Mourning in America, 278 00:12:03,889 --> 00:12:05,433 and it got his attention. 279 00:12:07,059 --> 00:12:09,395 It's all psychology at some point, right? 280 00:12:22,283 --> 00:12:24,577 [Ron] Hey, Mary. It's Ron. How are you? 281 00:12:25,119 --> 00:12:26,746 [Mary] Hi, Ron. I'm okay. How are you doing? 282 00:12:26,787 --> 00:12:28,914 [Ron] I'm okay. I'm hanging in there. 283 00:12:29,415 --> 00:12:34,211 My team is working on a billboard design 284 00:12:34,253 --> 00:12:38,257 for--it's sort of a huge wraparound billboard 285 00:12:38,299 --> 00:12:39,675 with a couple of 286 00:12:39,717 --> 00:12:42,595 sort of extra units at 49th and Broadway. 287 00:12:42,636 --> 00:12:43,888 - [Mary] Yup. - [Ron] You know, this falls 288 00:12:43,929 --> 00:12:46,766 into the psyops category of our different lanes, 289 00:12:46,807 --> 00:12:50,895 and I would love to brainstorm some ideas with you 290 00:12:50,936 --> 00:12:54,273 and see what you think would be most effective. 291 00:12:54,315 --> 00:12:55,941 [laughter] 292 00:13:06,660 --> 00:13:08,996 What do you think about the-- like, a task-- 293 00:13:09,038 --> 00:13:11,248 the COVID task force piece? 294 00:13:11,290 --> 00:13:14,001 [Mary] I guess it depends on what--you know... 295 00:13:14,043 --> 00:13:15,920 [Ron] When the pandemic first hit, 296 00:13:15,961 --> 00:13:18,923 my sister was finishing up 297 00:13:18,964 --> 00:13:22,468 her last year of med school in New York. 298 00:13:22,510 --> 00:13:25,930 This is when the PPE shortages were hitting. 299 00:13:25,971 --> 00:13:28,808 That was the first moment it became real for me, 300 00:13:28,849 --> 00:13:32,645 because my sister, who was seven months pregnant, 301 00:13:32,686 --> 00:13:34,814 was going to work. 302 00:13:34,855 --> 00:13:36,398 [reporter] New York among the 22 states 303 00:13:36,440 --> 00:13:38,150 reporting an uptick in... 304 00:13:38,192 --> 00:13:40,945 [Ron] The hospitals didn't have enough protective gear 305 00:13:40,986 --> 00:13:43,155 for the students, the doctors, the nurses 306 00:13:43,197 --> 00:13:45,115 who were putting their lives on the line 307 00:13:45,157 --> 00:13:46,826 to care for people who were sick, 308 00:13:46,867 --> 00:13:49,495 and that was because of Donald Trump 309 00:13:49,537 --> 00:13:50,663 and Jared Kushner. 310 00:13:50,704 --> 00:13:51,539 [Mary] You know, and... 311 00:13:55,835 --> 00:13:56,836 Yes. 312 00:14:04,093 --> 00:14:06,554 Oh, now I think we're onto something. 313 00:14:13,811 --> 00:14:15,729 Yeah. 314 00:14:15,771 --> 00:14:18,816 While we were still thinking about what creative direction 315 00:14:18,858 --> 00:14:22,319 to go for these billboards, I decided, 316 00:14:22,361 --> 00:14:23,612 basically we should just try to fuck with them 317 00:14:23,654 --> 00:14:25,197 and get in their head, right? 318 00:14:26,365 --> 00:14:29,660 To do something similar to Mourning in America 319 00:14:29,702 --> 00:14:33,372 in order to turn out donations from all around the country. 320 00:14:33,414 --> 00:14:36,041 It was like crowdfunding for all 321 00:14:36,083 --> 00:14:38,294 the other political campaigns that we were playing in. 322 00:14:38,335 --> 00:14:40,546 - [Mary] Hopefully. - Yeah. 323 00:14:42,840 --> 00:14:46,176 So we've got the space at 49th and Broadway. 324 00:14:46,218 --> 00:14:48,178 It's, like, a wraparound billboard. 325 00:14:48,220 --> 00:14:49,722 [Stuart] It's a block from Fox. 326 00:14:49,763 --> 00:14:52,892 Exactly, so we're brainstorming 327 00:14:52,933 --> 00:14:55,477 how to troll Jared and Ivanka. 328 00:14:55,519 --> 00:14:56,520 - [Reed] Here's what it is. - [Ron] Yeah. 329 00:14:56,562 --> 00:14:57,730 [Reed] I don't care what it says. 330 00:14:57,771 --> 00:14:59,899 You guys come up with the worst ideas. 331 00:14:59,940 --> 00:15:02,693 - The social climber aspect-- - [Ron] Right. 332 00:15:02,735 --> 00:15:04,904 [Rick] You'll never eat lunch in this town again. 333 00:15:04,945 --> 00:15:07,698 [Stuart] I don't know, I think Rick's dead-on about this. 334 00:15:08,324 --> 00:15:11,368 [Ron] What do you think about the COVID task force piece? 335 00:15:11,410 --> 00:15:14,788 Maybe that's one angle. 336 00:15:14,830 --> 00:15:16,415 [Rick] Great idea. 337 00:15:16,457 --> 00:15:18,876 On March 21st, there was a meeting in the White House 338 00:15:18,918 --> 00:15:21,629 concerning the COVID plans across the country. 339 00:15:21,670 --> 00:15:24,715 And Jared decided to ax the blue states from COVID testing. 340 00:15:24,757 --> 00:15:26,133 The notion of the federal stockpile was, 341 00:15:26,175 --> 00:15:27,468 it's supposed to be our stockpile. 342 00:15:27,509 --> 00:15:28,886 It's not supposed to be state stockpiles 343 00:15:28,928 --> 00:15:30,304 that they then use. 344 00:15:30,346 --> 00:15:31,680 So we're encouraging the states to make sure 345 00:15:31,722 --> 00:15:33,057 that they're assessing the needs. 346 00:15:33,098 --> 00:15:34,224 They're getting the data from their... 347 00:15:34,266 --> 00:15:35,809 [Rick] He essentially said, "Well, 348 00:15:35,851 --> 00:15:39,063 they didn't get on the phone and ask us properly. 349 00:15:39,104 --> 00:15:41,357 They weren't nice to us." 350 00:15:41,398 --> 00:15:44,360 In shorthand, "Fuck the blue states." 351 00:15:44,401 --> 00:15:47,071 [Stuart] Why don't we tell 'em, "You're not welcome here"? 352 00:15:47,112 --> 00:15:48,697 [Reed] I know that that makes you feel good, 353 00:15:48,739 --> 00:15:51,116 but it's not achieving the objective. 354 00:15:51,158 --> 00:15:53,285 I just think it's just a play to get press, isn't it? 355 00:15:53,327 --> 00:15:54,870 [Ron] Mm-hmm. 356 00:15:54,912 --> 00:15:56,956 It will achieve press, but, like, we want 357 00:15:56,997 --> 00:15:59,458 - their friends to call them. - [Ron] Mm-hmm. 358 00:15:59,500 --> 00:16:00,793 Why doesn't somebody just come up with some ideas 359 00:16:00,834 --> 00:16:01,627 and put them on a piece of paper? 360 00:16:01,669 --> 00:16:03,295 [Ron] Yeah, okay. 361 00:16:03,337 --> 00:16:05,798 If only Ivanka had married a nice Jewish doctor, 362 00:16:05,839 --> 00:16:08,676 tens of thousands of Americans would still be alive. 363 00:16:08,717 --> 00:16:10,427 - Ooh! - [Ron] Whoa. 364 00:16:11,178 --> 00:16:13,013 - [Reed sighs] - [Ron] Whoa. 365 00:16:13,055 --> 00:16:14,723 Well, that'll certainly get attention. 366 00:16:14,765 --> 00:16:17,017 [Ron] That will certainly get attention. 367 00:16:17,059 --> 00:16:19,269 Lisa says, "No, you can't." 368 00:16:19,311 --> 00:16:21,981 Yeah, something clearly not okay with it. 369 00:16:28,612 --> 00:16:30,656 [Conor] At this stage in the game, 370 00:16:30,698 --> 00:16:33,951 going after his family, going after Ivanka and Jared, 371 00:16:33,993 --> 00:16:36,245 that's just not my wheelhouse. 372 00:16:36,286 --> 00:16:39,415 I personally want to be focused on persuading people. 373 00:16:39,456 --> 00:16:40,874 But it's in New York City, right? 374 00:16:40,916 --> 00:16:42,626 We're not trying to persuade New Yorkers. 375 00:16:42,668 --> 00:16:44,795 But there's so many people in this organization 376 00:16:44,837 --> 00:16:47,506 with so many combined decades' worth of political work 377 00:16:47,548 --> 00:16:49,341 that sometimes you do have to sort of be like, 378 00:16:49,383 --> 00:16:51,552 "Okay, you've done this before, so I trust you." 379 00:16:53,345 --> 00:16:54,596 Getting Trump's attention gets us more attention, 380 00:16:54,638 --> 00:16:56,181 which gets us more firepower, 381 00:16:56,223 --> 00:16:58,017 which means we can reach more voters. 382 00:16:58,058 --> 00:17:00,019 It's a very clear life cycle, and it works very well. 383 00:17:02,146 --> 00:17:04,106 And The Lincoln Project 384 00:17:04,148 --> 00:17:06,442 is very quickly becoming a bigger thing. 385 00:17:09,862 --> 00:17:12,239 [person] This is the stretching pains of expanding 386 00:17:12,281 --> 00:17:13,282 and doing more and doing more 387 00:17:13,323 --> 00:17:14,783 and trying to figure out a way... 388 00:17:14,825 --> 00:17:16,618 [Sarah] We now have 50 full-time staffers, 389 00:17:16,660 --> 00:17:18,245 35 interns, 390 00:17:18,287 --> 00:17:21,623 and eight founders and growing. 391 00:17:21,665 --> 00:17:23,709 We're still adding staff and interns. 392 00:17:23,751 --> 00:17:27,087 So my prediction is, we'll be at 100 before the election. 393 00:17:29,006 --> 00:17:31,133 John Weaver, I talk to him daily. 394 00:17:31,175 --> 00:17:33,927 I keep saying, "Stop with the interns." 395 00:17:33,969 --> 00:17:37,723 Today we went from 39 to 45. 396 00:17:37,765 --> 00:17:39,308 And we're gonna bring more. 397 00:17:39,349 --> 00:17:40,642 I'm like, "We don't need any more interns." 398 00:17:40,684 --> 00:17:42,644 We do, though. We do. We do. 399 00:17:42,686 --> 00:17:44,229 We do. 400 00:17:44,271 --> 00:17:45,606 [Reed] This is, like, a really important thing... 401 00:17:45,647 --> 00:17:47,149 [Sarah] The thing just keeps growing... 402 00:17:47,191 --> 00:17:48,901 Actually turn those ideas into action. 403 00:17:48,942 --> 00:17:50,444 [Sarah ...faster and faster, 404 00:17:50,486 --> 00:17:53,947 and now we'll be setting up a studio for LPTV. 405 00:17:54,573 --> 00:17:58,243 But also, I think that's cool for the day show, 406 00:17:58,285 --> 00:17:59,995 but then it's reflective, 407 00:18:00,037 --> 00:18:01,246 so we'd have to put something on it. 408 00:18:01,288 --> 00:18:02,623 Hold on. 409 00:18:02,664 --> 00:18:03,832 I mean, there's the windows up there... 410 00:18:03,874 --> 00:18:06,752 I'm a producer on LPTV. 411 00:18:06,794 --> 00:18:08,087 ...think that's a big deal, 412 00:18:08,128 --> 00:18:10,255 but we could dress this whole area here. 413 00:18:10,297 --> 00:18:12,049 [person] We'll just measure out. 414 00:18:12,091 --> 00:18:13,550 [Ella] We'd realize, like, 415 00:18:13,592 --> 00:18:14,760 "Okay, we can actually put a studio together, 416 00:18:14,802 --> 00:18:16,386 and then we can get through the last, 417 00:18:16,428 --> 00:18:18,972 like, six weeks of the election in person." 418 00:18:19,014 --> 00:18:20,724 Yeah. It's, like, perfect. 419 00:18:20,766 --> 00:18:21,809 That's gonna make an impact. 420 00:18:21,850 --> 00:18:22,976 That's gonna be great content. 421 00:18:23,018 --> 00:18:24,436 Like, we want to do that. 422 00:18:24,478 --> 00:18:27,397 So... six days. 423 00:18:27,439 --> 00:18:29,108 Actually, it's more like five days. 424 00:18:29,149 --> 00:18:31,860 We've fabricated, 425 00:18:31,902 --> 00:18:34,404 upholstered, lit, 426 00:18:34,446 --> 00:18:36,573 gotten all the cameras in, 427 00:18:36,615 --> 00:18:38,992 gotten a dog in, 428 00:18:39,034 --> 00:18:41,078 and made a real set. 429 00:18:43,455 --> 00:18:45,457 How we doing? 430 00:18:45,499 --> 00:18:47,334 We started to recognize 431 00:18:47,376 --> 00:18:49,253 that we had to be out there 432 00:18:49,294 --> 00:18:52,005 with competing content in the cultural space 433 00:18:52,047 --> 00:18:54,091 beyond just what a super PAC can do. 434 00:18:54,133 --> 00:18:56,510 You sit right there. 435 00:18:56,552 --> 00:18:57,719 [Rick] There are millions and millions 436 00:18:57,761 --> 00:18:59,805 and millions of Americans 437 00:18:59,847 --> 00:19:02,349 who live in a hermetically sealed bubble, 438 00:19:02,391 --> 00:19:05,269 and that bubble is fed by the twin sewage pipes 439 00:19:05,310 --> 00:19:07,437 of Fox and Facebook. 440 00:19:07,479 --> 00:19:08,647 [Reed] Can you believe this? 441 00:19:08,689 --> 00:19:09,815 - [Rick] No. - [laughs] 442 00:19:09,857 --> 00:19:11,275 I'm having trouble believing it. 443 00:19:11,316 --> 00:19:13,068 [person] Here is what we are going to do right now. 444 00:19:13,110 --> 00:19:14,736 We are gonna start from the top of the show, 445 00:19:14,778 --> 00:19:17,072 where, Tara, we will come to you in a single. 446 00:19:17,114 --> 00:19:18,657 You will introduce the show 447 00:19:18,699 --> 00:19:20,909 and a single to a two-shot bringing Rick in. 448 00:19:20,951 --> 00:19:22,452 Everything is good to go. 449 00:19:22,494 --> 00:19:23,745 [person 1] Got it. 450 00:19:23,787 --> 00:19:26,915 [person 2] Five, four, three, two, one. 451 00:19:26,957 --> 00:19:29,793 Good evening, and welcome to The Breakdown. 452 00:19:29,835 --> 00:19:31,503 I am Tara Setmayer, 453 00:19:31,545 --> 00:19:34,256 and we are broadcasting live from-- 454 00:19:34,298 --> 00:19:37,843 for the first time from our fancy new studio 455 00:19:37,885 --> 00:19:40,512 in an undisclosed location. 456 00:19:40,554 --> 00:19:42,639 There he is, the Rick Wilson. 457 00:19:42,681 --> 00:19:44,099 Hey, Tara, how are you? 458 00:19:44,141 --> 00:19:45,350 [Tara] Fancy new digs there. 459 00:19:45,392 --> 00:19:46,935 [indistinct chatter] 460 00:19:46,977 --> 00:19:48,562 [Rick] You look at these pictures from the rallies, 461 00:19:48,604 --> 00:19:51,106 and these people are largely maskless. 462 00:19:51,148 --> 00:19:53,233 We are gonna be able to model the COVID outbreaks 463 00:19:53,275 --> 00:19:54,902 following this guy around. 464 00:19:54,943 --> 00:19:58,238 [Tara] And now the White House is moving forward 465 00:19:58,280 --> 00:20:02,075 with this medically dangerous herd immunity. 466 00:20:02,117 --> 00:20:04,161 Like measles and other things, 467 00:20:04,203 --> 00:20:05,204 you're supposed to become immune to this 468 00:20:05,245 --> 00:20:06,955 once you get it. 469 00:20:06,997 --> 00:20:08,957 This doesn't work, number one, without a vaccine, 470 00:20:08,999 --> 00:20:10,542 which we don't have yet. 471 00:20:10,584 --> 00:20:13,378 [Rick] If you wanna pursue the herd immunity equation, 472 00:20:13,420 --> 00:20:16,632 on the lower boundary of it, you lose 2.5 million people. 473 00:20:16,673 --> 00:20:18,800 If the idea is that you're going to end up 474 00:20:18,842 --> 00:20:20,219 giving people herd immunity 475 00:20:20,260 --> 00:20:23,222 by killing 2 1/2 million to 5 1/2 million Americans, 476 00:20:23,263 --> 00:20:25,015 you're not a president. 477 00:20:25,057 --> 00:20:26,642 You're a psychopath. 478 00:20:30,854 --> 00:20:33,732 pensive music 479 00:20:44,785 --> 00:20:46,912 [indistinct chatter] 480 00:20:49,623 --> 00:20:53,752 She's generously shared the right AirPod with me. 481 00:20:55,295 --> 00:20:57,881 Keep the middle open for open communication. 482 00:20:57,923 --> 00:21:00,217 100%. 483 00:21:00,259 --> 00:21:02,594 Teamwork to make the dream work. 484 00:21:04,179 --> 00:21:06,682 So this is a series that we're looking at doing, 485 00:21:06,723 --> 00:21:10,060 a billboard program in multiple states. 486 00:21:13,730 --> 00:21:15,941 It's interesting that in 2020, 487 00:21:15,983 --> 00:21:18,944 we're putting up billboards as a way to campaign. 488 00:21:18,986 --> 00:21:20,445 Yeah, that looks really good. 489 00:21:22,656 --> 00:21:25,784 [Ron] This is roughly--this is, like, a very early draft, 490 00:21:25,826 --> 00:21:27,452 but this is roughly where we're going. 491 00:21:29,830 --> 00:21:32,457 [Reed] I like where this is going, Ron, a lot. 492 00:21:32,499 --> 00:21:35,877 Very good, Ron. It's really, really great. 493 00:21:37,004 --> 00:21:38,630 [Stuart] It needs to be more of that, like, 494 00:21:38,672 --> 00:21:40,048 deathly power he has. 495 00:21:40,090 --> 00:21:41,675 This is almost, like, too human. 496 00:21:45,971 --> 00:21:47,472 Yeah, I agree, Stuart. 497 00:21:47,514 --> 00:21:48,473 [Ron] Okay. 498 00:21:52,144 --> 00:21:54,021 Yes. 499 00:21:54,062 --> 00:21:55,522 [Philip] So you want her like I had 500 00:21:55,564 --> 00:21:57,482 in the original mock-up, right? 501 00:21:57,524 --> 00:21:59,484 - Like, where she's, like-- - [Ron] No. 502 00:21:59,526 --> 00:22:04,364 For that top piece, just put the death toll. 503 00:22:04,406 --> 00:22:08,327 [Philip] Yeah, I think this is--I think this is the one. 504 00:22:08,368 --> 00:22:10,787 [Ron] Yup. That's it. 505 00:22:12,956 --> 00:22:14,499 [pops lips] 506 00:22:17,878 --> 00:22:20,422 So for everybody's benefit, we found a better location, 507 00:22:20,464 --> 00:22:21,923 which is actually a block north, 508 00:22:21,965 --> 00:22:23,925 right in the bow tie of Times Square 509 00:22:23,967 --> 00:22:26,845 on the building that Good Morning America tapes in. 510 00:22:26,887 --> 00:22:30,515 And we are moving money and creative today. 511 00:22:30,557 --> 00:22:32,476 [Jennifer] I think we have to be careful, 512 00:22:32,517 --> 00:22:34,019 especially in the last weeks. 513 00:22:34,061 --> 00:22:36,521 Like, this is everything that we're talking about. 514 00:22:36,563 --> 00:22:39,358 My biggest concern is that I feel like our priority-- 515 00:22:39,399 --> 00:22:41,318 all of the stuff that we're talking about is good. 516 00:22:41,360 --> 00:22:43,028 I get it. I know where you're coming from. 517 00:22:43,070 --> 00:22:46,823 But our job is to persuade people to vote for Biden. 518 00:22:46,865 --> 00:22:48,617 Insulting people doesn't do that. 519 00:22:48,658 --> 00:22:51,161 We're here to persuade people to vote for Joe Biden. 520 00:22:51,203 --> 00:22:52,996 I just wanna make sure that we don't forget 521 00:22:53,038 --> 00:22:54,414 that that's our priority. 522 00:22:56,249 --> 00:22:57,709 Sorry to bring the crowd down. 523 00:22:57,751 --> 00:22:59,086 - It sounds like a great ad. - No, no, no. 524 00:22:59,127 --> 00:23:00,379 That was the first thing-- 525 00:23:00,420 --> 00:23:01,630 [Jennifer] Sounds like a fun ad, but-- 526 00:23:01,671 --> 00:23:03,215 When I saw it, that was what my concern was. 527 00:23:03,256 --> 00:23:05,133 [Jennifer] Yeah, yeah, I do worry about that. 528 00:23:05,175 --> 00:23:07,010 We always walk close to that line, 529 00:23:07,052 --> 00:23:09,012 and we're always disciplined about stepping back from it. 530 00:23:09,054 --> 00:23:10,847 I just wanna make sure that we 531 00:23:10,889 --> 00:23:12,265 - continue to be-- - We should show restraint. 532 00:23:12,307 --> 00:23:13,350 Yes. 533 00:23:13,392 --> 00:23:15,227 Sometimes less is more. 534 00:23:19,940 --> 00:23:21,775 Some of our ads, I know, 535 00:23:21,817 --> 00:23:22,859 can be tough to watch 536 00:23:22,901 --> 00:23:24,152 every now and then. 537 00:23:24,194 --> 00:23:25,737 [Stuart] Where are we in releasing? 538 00:23:25,779 --> 00:23:27,406 What have we released so far? 539 00:23:27,447 --> 00:23:29,741 [Sarah] Arizona, morning in Arizona this weekend. 540 00:23:29,783 --> 00:23:31,243 We'll drop Florida tomorrow. 541 00:23:31,284 --> 00:23:33,537 We'll do D.C. Thursday. 542 00:23:33,578 --> 00:23:35,831 [Jennifer] This is Reed's and Steve's 543 00:23:35,872 --> 00:23:39,167 and John's and Brooke's project. 544 00:23:39,209 --> 00:23:41,753 [Steve] I think we should go play all of our Senate ads 545 00:23:41,795 --> 00:23:44,423 on the base of the senatorial committee building... 546 00:23:44,464 --> 00:23:47,259 [laughter] 547 00:23:47,300 --> 00:23:49,094 [Steve] ...in the last week, right? 548 00:23:49,136 --> 00:23:52,222 Like, I think, like, we should fucking do that. 549 00:23:52,264 --> 00:23:54,850 [Reed] I love it. I love it. 550 00:23:54,891 --> 00:23:56,268 [Jennifer] They're a very enthusiastic 551 00:23:56,309 --> 00:23:59,729 and creative group of guys. 552 00:23:59,771 --> 00:24:02,023 I'm a somewhat conservative 553 00:24:02,065 --> 00:24:03,817 New England grandmother, you know? 554 00:24:03,859 --> 00:24:04,943 - Thank you. - Thanks, Jennifer. 555 00:24:04,985 --> 00:24:06,236 Good to see you. 556 00:24:06,278 --> 00:24:07,654 [Jennifer] They reached out to me 557 00:24:07,696 --> 00:24:09,156 and invited me in, 558 00:24:09,197 --> 00:24:10,866 and I'm very happy to be part of it. 559 00:24:10,907 --> 00:24:12,451 I will see you all again 560 00:24:12,492 --> 00:24:13,869 before the day's over, I'm sure. 561 00:24:13,910 --> 00:24:15,370 [person] All right. Are we good? 562 00:24:15,412 --> 00:24:16,830 [indistinct chatter] 563 00:24:16,872 --> 00:24:18,915 - [Jennifer] He owes me. - [laughter] 564 00:24:18,957 --> 00:24:21,585 Jennifer, what a long, strange trip it has been. 565 00:24:21,626 --> 00:24:23,086 - [Jennifer] We go way back. - Jennifer... 566 00:24:23,128 --> 00:24:24,629 [Jennifer] Where the hell are we now? 567 00:24:24,671 --> 00:24:26,214 ...we go way back. 568 00:24:26,256 --> 00:24:29,468 I mean, Jennifer was a Republican's Republican 569 00:24:29,509 --> 00:24:32,762 before her conversion, 570 00:24:32,804 --> 00:24:34,806 the bright light that came from Donald Trump. 571 00:24:34,848 --> 00:24:36,057 [person] Yeah, before Trump. 572 00:24:36,099 --> 00:24:37,976 Yeah. 573 00:24:38,018 --> 00:24:39,895 [Jennifer] I was chairman of New Hampshire Republican Party 574 00:24:39,936 --> 00:24:42,314 when Donald Trump was nominated. 575 00:24:42,355 --> 00:24:43,982 - Thank you, darling. - [person] Good luck. 576 00:24:44,024 --> 00:24:46,485 [Jennifer] And I remember my friends would say to me, 577 00:24:46,526 --> 00:24:48,236 "You guys in New Hampshire, you're gonna stop it. 578 00:24:48,278 --> 00:24:50,405 He's not gonna win New Hampshire really, is he?" 579 00:24:50,447 --> 00:24:51,823 - You feel good about it? - [person] Yeah. 580 00:24:51,865 --> 00:24:52,908 [cheers and applause] 581 00:24:52,949 --> 00:24:54,951 Oh, wow. 582 00:24:54,993 --> 00:24:56,536 Wow, wow, wow. 583 00:24:57,996 --> 00:24:59,164 So beautiful. 584 00:24:59,206 --> 00:25:00,332 [Jennifer] It was awful. 585 00:25:00,373 --> 00:25:02,083 So beautiful. 586 00:25:02,125 --> 00:25:03,710 [elevator bell dinging] 587 00:25:03,752 --> 00:25:05,712 [Jennifer] And I have spent every minute since then 588 00:25:05,754 --> 00:25:08,548 feeling some level of personal responsibility 589 00:25:08,590 --> 00:25:11,301 of making sure that we don't let this happen again. 590 00:25:13,553 --> 00:25:14,721 [person] Okay. 591 00:25:14,763 --> 00:25:15,889 [Jennifer] Is this where I belong? 592 00:25:15,931 --> 00:25:16,848 - [person 1] All right. - [person 2] Yeah. 593 00:25:16,890 --> 00:25:18,391 [Ella gasps] Jennifer! 594 00:25:18,433 --> 00:25:20,393 - [Jennifer] Hey, how are you? - [Ella] I'm good. 595 00:25:20,435 --> 00:25:22,562 - Here she is. - [Jennifer] So how's it going? 596 00:25:22,604 --> 00:25:24,022 [Ella] This is me hugging you, 'cause I can't, 597 00:25:24,064 --> 00:25:24,981 -'cause COVID. - [Jennifer] I know. I know. 598 00:25:25,023 --> 00:25:26,399 I know. 599 00:25:26,441 --> 00:25:29,027 [Ella] Jennifer Horn is a Republican. 600 00:25:29,069 --> 00:25:31,738 She's also, like, the quintessential American mom. 601 00:25:33,490 --> 00:25:36,493 She's able to reach all these women 602 00:25:36,535 --> 00:25:38,161 who wanna hear from someone like her. 603 00:25:38,578 --> 00:25:40,372 [person] Jennifer, are you ready? 604 00:25:40,413 --> 00:25:41,665 [Jennifer] I'm ready. 605 00:25:41,706 --> 00:25:45,293 - Let's do it. - [person] Three, two, one. 606 00:25:45,335 --> 00:25:46,836 So much going on right now. 607 00:25:46,878 --> 00:25:48,380 It sounds like we've got a lot of people waiting. 608 00:25:48,421 --> 00:25:50,382 Our next caller is Janet. 609 00:25:50,423 --> 00:25:52,050 [Janet] I'm one of those white suburban women 610 00:25:52,092 --> 00:25:53,885 that is not voting for Trump. 611 00:25:53,927 --> 00:25:56,846 He's ripping our country apart in such a manner 612 00:25:56,888 --> 00:25:59,474 that hasn't happened since the Civil War. 613 00:25:59,516 --> 00:26:02,811 So how do we talk to each other in a way that is not 614 00:26:02,852 --> 00:26:06,231 gonna be defensive or volatile? 615 00:26:06,856 --> 00:26:09,276 [Ella] I have had many conversations with people 616 00:26:09,317 --> 00:26:10,986 who have called in to our show, 617 00:26:11,027 --> 00:26:13,446 written in, tweeted, who have said, 618 00:26:13,488 --> 00:26:15,115 "I was undecided," 619 00:26:15,156 --> 00:26:17,033 or, "I was going to vote for Trump, 620 00:26:17,075 --> 00:26:19,995 and a conversation that Jennifer had about empathy 621 00:26:20,036 --> 00:26:21,496 spoke to my heart and told me 622 00:26:21,538 --> 00:26:23,582 that I am now going to vote for Biden." 623 00:26:23,623 --> 00:26:26,084 Like, that's the fucking goal. 624 00:26:29,963 --> 00:26:32,716 [Philip] With the vendor and-- 625 00:26:34,050 --> 00:26:35,510 [sighs] 626 00:26:35,552 --> 00:26:36,761 Hi. 627 00:26:37,596 --> 00:26:38,763 [Philip] Hi. 628 00:26:39,180 --> 00:26:41,391 - It's a bit stressful. - [person] What happened? 629 00:26:41,433 --> 00:26:44,394 So the fun thing about billboards is, 630 00:26:44,436 --> 00:26:47,105 they're different than TV. 631 00:26:47,147 --> 00:26:51,026 That means there are strict guidelines 632 00:26:51,067 --> 00:26:52,944 that different companies have. 633 00:26:52,986 --> 00:26:56,239 And in this case, saying, "Trump lied. 634 00:26:56,281 --> 00:26:59,451 200,000 people died," is apparently an opinion 635 00:26:59,492 --> 00:27:00,785 and not a fact. 636 00:27:00,827 --> 00:27:02,829 So we can't use that. 637 00:27:02,871 --> 00:27:05,206 We just have to adapt to that, 638 00:27:05,248 --> 00:27:08,043 because now billboard spaces are filling up quickly. 639 00:27:08,084 --> 00:27:10,420 Okay, I'll be over there now. 640 00:27:10,462 --> 00:27:12,130 Can't use that. 641 00:27:13,423 --> 00:27:15,008 Can't use that. 642 00:27:15,050 --> 00:27:18,136 Can't use this or the photo behind it. 643 00:27:18,178 --> 00:27:19,387 [Katre] This is for what, Arizona, 644 00:27:19,429 --> 00:27:21,473 where we have a problem? 645 00:27:21,514 --> 00:27:25,226 Florida, Arizona, Pennsylvania, Wisconsin. 646 00:27:25,268 --> 00:27:26,353 [Kate] Great. 647 00:27:26,394 --> 00:27:28,188 - Nothing important. - Mm-mm. 648 00:27:28,229 --> 00:27:30,482 They don't have any value in the Electoral College. 649 00:27:32,067 --> 00:27:33,276 [Kate] I have a feeling 650 00:27:33,318 --> 00:27:35,236 that whatever we do with these quotes 651 00:27:35,278 --> 00:27:37,364 is gonna get shot down at this point. 652 00:27:37,405 --> 00:27:39,866 [Philip] I would bet that, 653 00:27:39,908 --> 00:27:44,245 but we need to play their game for now, unfortunately. 654 00:27:44,287 --> 00:27:48,166 So we pretty much need to do this today, 655 00:27:48,208 --> 00:27:51,002 because we're set back another 48 to 72 hours, 656 00:27:51,044 --> 00:27:52,671 and ballots are gonna start dropping in states 657 00:27:52,712 --> 00:27:54,839 if they haven't already. 658 00:27:54,881 --> 00:27:59,803 So we're between, like, a boulder and a cliff 659 00:27:59,844 --> 00:28:03,264 and, like, a hard place and, like, a shark. 660 00:28:03,306 --> 00:28:04,683 [Kate speaking indistinctly] 661 00:28:04,724 --> 00:28:06,393 Like a pterodactyl but the one from, like, 662 00:28:06,434 --> 00:28:08,269 Jurassic Park III. 663 00:28:17,696 --> 00:28:18,988 [Keith] I literally woke up to, like, 664 00:28:19,030 --> 00:28:20,907 five people saying, like, 665 00:28:20,949 --> 00:28:22,951 "New Yorker article looks-- it's great." 666 00:28:22,992 --> 00:28:25,161 - I was like, "What?" - [laughter] 667 00:28:25,203 --> 00:28:27,038 - I was like, "It's out?" - Yeah. 668 00:28:28,039 --> 00:28:29,499 You were one of them. 669 00:28:29,541 --> 00:28:31,376 That was the first thing I read this morning. 670 00:28:31,418 --> 00:28:33,336 [Keith] Me too. Like this. 671 00:28:33,378 --> 00:28:35,380 Yeah. 672 00:28:44,305 --> 00:28:46,057 [Keith] This is, like, Steve Schmidt's, 673 00:28:46,099 --> 00:28:49,894 Rick Wilson's, Reed Galen's, John Weaver's baby. 674 00:28:52,230 --> 00:28:53,606 I mean, like, as, like, 675 00:28:53,648 --> 00:28:55,233 a young gay kid in New York City, 676 00:28:55,275 --> 00:28:57,110 to be in The New Yorker 677 00:28:57,152 --> 00:28:58,570 is just-- 678 00:29:00,905 --> 00:29:03,450 Just, like, makes me really emotional. 679 00:29:03,491 --> 00:29:04,534 - I don't know. - [Lily] No. 680 00:29:04,576 --> 00:29:07,954 Yeah, it's like, it's just a-- 681 00:29:07,996 --> 00:29:08,913 I don't know. 682 00:29:11,124 --> 00:29:12,333 [person] That New Yorker reporter 683 00:29:12,375 --> 00:29:14,002 didn't even talk to us, 684 00:29:14,043 --> 00:29:16,254 anybody on our team, as far as I know. 685 00:29:20,258 --> 00:29:21,426 It's all good. [chuckles] 686 00:29:23,261 --> 00:29:25,764 Like, I read the article, or I skimmed it a little bit. 687 00:29:27,640 --> 00:29:30,435 I learned who brought dogs. 688 00:29:30,477 --> 00:29:32,812 I learned what kind of breed they were. 689 00:29:32,854 --> 00:29:34,773 That was cool. 690 00:29:35,440 --> 00:29:39,277 But the work that Mike's done and Zach's done 691 00:29:39,319 --> 00:29:40,653 means more to me personally... 692 00:29:40,695 --> 00:29:41,821 [person] Yeah. 693 00:29:41,863 --> 00:29:43,948 [Philip] ...than a fucking article. 694 00:29:43,990 --> 00:29:48,286 Mike has literally put his entire career at risk. 695 00:29:49,996 --> 00:29:52,332 Mike is, like, the entire targeting operation 696 00:29:52,373 --> 00:29:55,084 of Lincoln Project and--yeah. 697 00:29:55,126 --> 00:29:56,586 [Philip] I thought we were just a Twitter account 698 00:29:56,628 --> 00:29:58,922 when I first learned about The Lincoln Project. 699 00:29:58,963 --> 00:30:02,842 Like, I saw some pretty spicy tweets. 700 00:30:02,884 --> 00:30:04,803 I'm gonna do this. Watch. 701 00:30:06,095 --> 00:30:07,514 [Lily laughs] 702 00:30:07,555 --> 00:30:09,933 The power you wield is-- 703 00:30:09,974 --> 00:30:11,893 Insane. It's actually insane. 704 00:30:11,935 --> 00:30:14,270 - It's too much. - It's insane. 705 00:30:14,312 --> 00:30:16,648 You know, like, the shit we're all doing is pretty hard. 706 00:30:16,689 --> 00:30:18,566 [Keith] No, I think everyone has a hand in it. 707 00:30:18,608 --> 00:30:21,778 - Yeah. - And I think--I think it's-- 708 00:30:21,820 --> 00:30:23,279 - Like, I feel-- - It's like, it's not 709 00:30:23,321 --> 00:30:25,240 anyone's place to, like, take credit. 710 00:30:25,281 --> 00:30:26,616 [Lily] No, no, no, I'm not saying, like-- 711 00:30:26,658 --> 00:30:28,159 - Like, we all do-- - I didn't think it was bad. 712 00:30:28,201 --> 00:30:32,288 I just wish other people had been highlighted. 713 00:30:32,330 --> 00:30:34,749 That's all. 714 00:30:34,791 --> 00:30:36,334 [person] Is there something about the article 715 00:30:36,376 --> 00:30:37,502 that created tension? 716 00:30:39,045 --> 00:30:40,755 No, I think it was--it's good. 717 00:30:40,797 --> 00:30:44,175 I don't think anyone has tension about it, 718 00:30:44,217 --> 00:30:46,219 that I'm aware of, at least. 719 00:30:46,261 --> 00:30:47,595 I don't know. 720 00:30:49,264 --> 00:30:51,599 - [clears throat] - [Keith chuckles] 721 00:30:56,020 --> 00:30:59,065 It's gonna be a good day. Gonna be a great day. 722 00:31:01,234 --> 00:31:02,527 Sarah wants to know if we're coming into the-- 723 00:31:02,569 --> 00:31:03,820 she emailed the whole team 724 00:31:03,862 --> 00:31:05,071 to see who's coming to the office today. 725 00:31:05,113 --> 00:31:06,239 - Should I say we're-- - We're not going. 726 00:31:06,281 --> 00:31:08,199 - Okay. - [person] Yo. 727 00:31:08,825 --> 00:31:10,618 [Mike] Yeah, guys, I wanna have a quick chat 728 00:31:10,660 --> 00:31:13,162 with everybody. 729 00:31:13,204 --> 00:31:15,331 Did everybody read the New Yorker piece today? 730 00:31:15,373 --> 00:31:16,791 [person] Started to. 731 00:31:18,877 --> 00:31:23,214 It bites me to no fucking end 732 00:31:23,256 --> 00:31:26,801 that The New Yorker can write a fucking story 733 00:31:26,843 --> 00:31:29,387 called "The War Room of The Lincoln Project" 734 00:31:29,429 --> 00:31:33,057 without talking to the people that run the fucking war room. 735 00:31:33,099 --> 00:31:36,644 There is a narrative about The Lincoln Project 736 00:31:36,686 --> 00:31:39,147 being just an internet sensation 737 00:31:39,188 --> 00:31:43,067 and a great tweet machine and really cool ads 738 00:31:43,109 --> 00:31:46,988 when we all know that that is not all of who we are, 739 00:31:47,030 --> 00:31:49,949 that if this race is won, it's gonna be 740 00:31:49,991 --> 00:31:54,078 because of the work that the people in this room did... 741 00:31:54,120 --> 00:31:57,624 obviously not exclusively but... 742 00:31:57,665 --> 00:31:59,751 substantially. 743 00:31:59,792 --> 00:32:01,085 [person] I'll be honest, guys. 744 00:32:01,127 --> 00:32:02,629 - Like, I don't really care. - [laughter] 745 00:32:02,670 --> 00:32:03,713 [Mike] No. Well, here's the thing. 746 00:32:03,755 --> 00:32:04,756 This is important. 747 00:32:04,797 --> 00:32:06,215 And let me teach you a lesson, 748 00:32:06,257 --> 00:32:08,384 'cause you're really young in this business. 749 00:32:08,426 --> 00:32:12,013 If you don't tell your story, somebody else is gonna. 750 00:32:12,055 --> 00:32:13,848 Yeah. Okay. 751 00:32:13,890 --> 00:32:15,224 Yeah. 752 00:32:15,266 --> 00:32:16,476 [person] We would be kidding ourselves 753 00:32:16,517 --> 00:32:19,062 if we said that the angling hasn't begun. 754 00:32:19,103 --> 00:32:21,898 And I think the best thing that we can do, 755 00:32:21,940 --> 00:32:23,232 you know, let's be honest about the angling. 756 00:32:23,274 --> 00:32:24,692 It's the thing that happens on campaigns. 757 00:32:24,734 --> 00:32:25,944 It's like, it's not a nice thing, 758 00:32:25,985 --> 00:32:27,445 but it's a thing that happens. 759 00:32:27,487 --> 00:32:30,031 The best kind of angling is continuing to deliver. 760 00:32:30,073 --> 00:32:32,951 dramatic music 761 00:32:39,082 --> 00:32:40,750 [Mike] We're not making the ads. 762 00:32:40,792 --> 00:32:43,211 We're not the ones who were on cable news. 763 00:32:43,753 --> 00:32:46,214 That's what made The Lincoln Project 764 00:32:46,255 --> 00:32:48,132 as influential as it is. 765 00:32:48,174 --> 00:32:50,593 But that alone is not sufficient 766 00:32:50,635 --> 00:32:52,929 to actually move the voters to accomplish 767 00:32:52,971 --> 00:32:55,014 the mission that we are talking about. 768 00:32:56,849 --> 00:32:59,852 That requires data work and targeting 769 00:32:59,894 --> 00:33:01,688 and understanding the voters 770 00:33:01,729 --> 00:33:04,107 at a very small, granular level. 771 00:33:04,148 --> 00:33:05,525 And it's what we do. 772 00:33:07,402 --> 00:33:08,987 We take pride in that. 773 00:33:10,738 --> 00:33:13,032 That needs to be respected. 774 00:33:13,074 --> 00:33:14,367 And... 775 00:33:17,120 --> 00:33:18,871 ...you know, it's just-- 776 00:33:18,913 --> 00:33:21,124 I don't think that my guys are feeling that right now. 777 00:33:21,165 --> 00:33:22,834 I know I'm not. 778 00:33:34,804 --> 00:33:36,347 This is a Fox News alert. 779 00:33:36,389 --> 00:33:38,599 I'm Ashley Strohmier, live from New York. 780 00:33:38,641 --> 00:33:41,310 President Trump just tweeted moments ago 781 00:33:41,352 --> 00:33:42,854 that he and the first lady have tested positive 782 00:33:42,895 --> 00:33:44,605 for the coronavirus. 783 00:33:44,647 --> 00:33:46,774 The president and first lady now isolating 784 00:33:46,816 --> 00:33:48,818 here at the White House in the residence behind me, 785 00:33:48,860 --> 00:33:51,029 with all public events canceled. 786 00:33:51,070 --> 00:33:52,655 [person] The president formally introduced 787 00:33:52,697 --> 00:33:54,824 his Supreme Court nominee, Amy Coney Barrett, 788 00:33:54,866 --> 00:33:57,035 just days earlier during a September 26th 789 00:33:57,076 --> 00:33:58,828 Rose Garden ceremony. 790 00:33:58,870 --> 00:34:00,830 Several of the attending audience members 791 00:34:00,872 --> 00:34:03,541 since also tested positive for the virus. 792 00:34:03,583 --> 00:34:06,002 This is more than an October surprise. 793 00:34:06,044 --> 00:34:08,296 It's like an October asteroid hit. 794 00:34:16,012 --> 00:34:17,221 Hey, gang. 795 00:34:17,263 --> 00:34:18,765 - Hey. - [person] Hey. 796 00:34:18,806 --> 00:34:20,725 Well, we have to start breaking our news cycles down 797 00:34:20,767 --> 00:34:23,352 into milliseconds, I guess. 798 00:34:23,394 --> 00:34:26,439 Trump's got COVID, and that organization, 799 00:34:26,481 --> 00:34:29,525 I'm betting right now, is in chaos. 800 00:34:29,567 --> 00:34:33,112 [Rick] Let me give you more insight in the White House. 801 00:34:33,154 --> 00:34:36,157 Our little friend over there is sending me stuff right now. 802 00:34:36,199 --> 00:34:38,826 She's on the Zoom call, and she said, 803 00:34:38,868 --> 00:34:42,205 "No one knows who's in charge right now of anything." 804 00:34:42,246 --> 00:34:45,249 She said, "Major push 805 00:34:45,291 --> 00:34:49,921 to ensure that we call out liberal media 806 00:34:49,962 --> 00:34:53,257 for snickering at Trump and first lady. 807 00:34:53,299 --> 00:34:55,718 Highlight anything that looks insensitive 808 00:34:55,760 --> 00:34:57,261 to the first family as they're going 809 00:34:57,303 --> 00:34:58,763 through this terrible crisis." 810 00:34:58,805 --> 00:35:00,056 Oh, my fucking God. 811 00:35:00,098 --> 00:35:01,057 This is the best one I've seen. 812 00:35:01,099 --> 00:35:02,391 Trump beat Biden 813 00:35:02,433 --> 00:35:04,060 while suffering from COVID 814 00:35:04,102 --> 00:35:05,353 in debate. 815 00:35:05,394 --> 00:35:06,896 [laughs] 816 00:35:06,938 --> 00:35:08,272 - [Mike] Jesus Christ. - [Reed] You know what? 817 00:35:08,314 --> 00:35:10,733 Like, the beauty-- here's the thing 818 00:35:10,775 --> 00:35:12,902 is that the beauty of living in a fictional world 819 00:35:12,944 --> 00:35:15,822 means you can make up whatever goddamn thing you want to. 820 00:35:15,863 --> 00:35:18,032 [Steve] I don't wanna be cruel, 821 00:35:18,074 --> 00:35:20,827 but this is why 822 00:35:20,868 --> 00:35:23,579 the word "karma" was invented. 823 00:35:23,621 --> 00:35:25,998 I hope he recovers. 824 00:35:26,040 --> 00:35:29,669 But, like, does any-- do we have sympathy for him? 825 00:35:29,710 --> 00:35:32,380 But my point is, like, whatever the thing is, 826 00:35:32,421 --> 00:35:35,633 like, we shouldn't have any mercy on these people. 827 00:35:37,218 --> 00:35:39,011 [Rick] Well, here we go. 828 00:35:39,053 --> 00:35:41,305 Donald Trump is now in the circle of people around him, 829 00:35:41,347 --> 00:35:44,433 because they were sloppy and irresponsible and reckless 830 00:35:44,475 --> 00:35:45,977 and didn't wear masks and didn't wear gloves 831 00:35:46,018 --> 00:35:47,562 and didn't wash their hands and didn't socially distance 832 00:35:47,603 --> 00:35:48,729 and all the other practical things 833 00:35:48,771 --> 00:35:50,648 that every other American should be doing. 834 00:35:50,690 --> 00:35:52,650 Now he has COVID. 835 00:35:52,692 --> 00:35:54,777 You know, anybody that's looking for sympathy from me, 836 00:35:54,819 --> 00:35:56,154 they can find that shit in the dictionary 837 00:35:56,195 --> 00:35:57,488 between "shit" and "syphilis," 838 00:35:57,530 --> 00:35:59,448 'cause I am not playing this fucking game. 839 00:35:59,490 --> 00:36:01,993 He brought this on himself, okay? 840 00:36:02,034 --> 00:36:05,204 He bought this problem for himself. 841 00:36:05,246 --> 00:36:06,747 The virus doesn't watch Fox News. 842 00:36:06,789 --> 00:36:11,043 The virus isn't following Trump's Twitter feed. 843 00:36:11,085 --> 00:36:13,671 The virus is an externality that cannot-- 844 00:36:13,713 --> 00:36:14,922 you know, in Terminator style, 845 00:36:14,964 --> 00:36:17,008 cannot be reasoned with. 846 00:36:17,049 --> 00:36:18,593 You can't bullshit the virus. 847 00:36:18,634 --> 00:36:20,303 You can't pretend with the virus. 848 00:36:20,344 --> 00:36:22,054 The virus doesn't watch reality TV 849 00:36:22,096 --> 00:36:24,390 and think that you're something you're not. 850 00:36:24,432 --> 00:36:26,934 It just is what it is and does what it does. 851 00:36:26,976 --> 00:36:28,895 So here we are. He's got COVID. 852 00:36:28,936 --> 00:36:31,230 And it has disrupted his campaign schedule... 853 00:36:31,272 --> 00:36:32,857 - [phone dings] - ...but not ours. 854 00:36:32,899 --> 00:36:34,192 We're gonna continue-- sorry, guys. 855 00:36:34,233 --> 00:36:36,068 [person] It's okay. 856 00:36:39,822 --> 00:36:40,990 [Keith] So that was true, then? 857 00:36:41,032 --> 00:36:42,658 [Lily] Yup. 858 00:36:42,700 --> 00:36:44,118 [Keith] Somebody called us at 2 p.m. and told us 859 00:36:44,160 --> 00:36:45,703 that he was going to Walter Reed. 860 00:36:47,288 --> 00:36:48,789 Wow. 861 00:36:48,831 --> 00:36:51,000 As a precaution or... 862 00:36:51,042 --> 00:36:51,959 [Lily] Wait. 863 00:36:53,252 --> 00:36:54,545 [Keith] Wow. 864 00:36:57,256 --> 00:36:59,258 - Something's not right. - Something's not right. 865 00:37:01,844 --> 00:37:02,678 There's just so many unknowns. 866 00:37:02,720 --> 00:37:03,930 [Mike] Variables. 867 00:37:03,971 --> 00:37:05,306 [Ron] There's so many variables, 868 00:37:05,348 --> 00:37:06,974 and there's so much potential for-- 869 00:37:08,935 --> 00:37:10,728 Fucker-y. 870 00:37:11,437 --> 00:37:13,814 [Mike] I hate second-guessing, like, myself and say... 871 00:37:13,856 --> 00:37:14,941 - [Ron] I know. - [Mike] ..."Is he lying?" 872 00:37:14,982 --> 00:37:16,317 [Ron] I know. 873 00:37:16,359 --> 00:37:17,818 [Mike] "Is this, like, a bigger play?" 874 00:37:17,860 --> 00:37:19,612 [Ron] Like, I had the same reaction. 875 00:37:19,654 --> 00:37:20,988 - [Mike] I think everybody is. - [Ron] Yeah. 876 00:37:21,030 --> 00:37:22,615 [Mike] I think the whole country is. 877 00:37:30,665 --> 00:37:32,291 [Tara] Hello, hello, and welcome 878 00:37:32,333 --> 00:37:35,920 to The Breakdown's pre-debate show. 879 00:37:35,962 --> 00:37:37,922 What a great way for the current vice president 880 00:37:37,964 --> 00:37:41,342 in the United States to roll into his one and only 881 00:37:41,384 --> 00:37:43,344 vice presidential debate. 882 00:37:43,386 --> 00:37:45,471 Who knew that we would get the biggest 883 00:37:45,513 --> 00:37:47,431 of all October surprises? 884 00:37:47,473 --> 00:37:50,434 It's not a good look for them. 885 00:37:50,476 --> 00:37:52,436 [Susan] Vice President Pence, you were in the front row 886 00:37:52,478 --> 00:37:54,230 in a Rose Garden event 11 days ago 887 00:37:54,272 --> 00:37:56,565 in what seems to have been a super-spreader event 888 00:37:56,607 --> 00:37:59,235 for senior administration and congressional officials. 889 00:37:59,277 --> 00:38:02,154 No social distancing, few masks, 890 00:38:02,196 --> 00:38:04,115 and now a cluster of coronavirus cases 891 00:38:04,156 --> 00:38:06,242 among those who were there. 892 00:38:06,284 --> 00:38:09,620 How can you expect Americans to follow the administration's 893 00:38:09,662 --> 00:38:13,082 safety guidelines to protect themselves from COVID 894 00:38:13,124 --> 00:38:15,960 when you at the White House have not been doing so? 895 00:38:16,877 --> 00:38:18,754 [Pence] Well, the American people 896 00:38:18,796 --> 00:38:20,715 have demonstrated over the last eight months-- 897 00:38:20,756 --> 00:38:23,342 We'll see what she does, if she follows up and says, 898 00:38:23,384 --> 00:38:25,136 "That's not what I asked you." 899 00:38:25,177 --> 00:38:26,679 [Pence] President Trump and I have great confidence 900 00:38:26,721 --> 00:38:29,307 in the American people and their ability 901 00:38:29,348 --> 00:38:33,894 to take that information and put it into practice. 902 00:38:33,936 --> 00:38:36,605 [Kamala] The vice president is the head of the task force. 903 00:38:36,647 --> 00:38:38,399 Clearly it hasn't worked 904 00:38:38,441 --> 00:38:40,443 when you're looking at over 210,000 905 00:38:40,484 --> 00:38:42,403 dead bodies in our country. 906 00:38:42,445 --> 00:38:43,612 [Susan] Thank you, Senator Harris. 907 00:38:43,654 --> 00:38:45,114 This is such an important issue, 908 00:38:45,156 --> 00:38:46,824 but we have other important issues as well... 909 00:38:46,866 --> 00:38:48,826 [Tara] She crushed that answer. 910 00:38:48,868 --> 00:38:52,288 Slanders against President Donald Trump 911 00:38:52,330 --> 00:38:54,832 regarding men and women of our armed forces 912 00:38:54,874 --> 00:38:56,500 are absurd. 913 00:38:56,542 --> 00:38:59,128 President Donald Trump reveres those 914 00:38:59,170 --> 00:39:00,463 who serve in our armed forces... 915 00:39:00,504 --> 00:39:01,839 Bullshit! 916 00:39:01,881 --> 00:39:03,674 [person] That's fucking insane. 917 00:39:03,716 --> 00:39:06,010 [Tara speaking indistinctly] 918 00:39:06,052 --> 00:39:07,261 [Susan] Well, let's go-- 919 00:39:07,303 --> 00:39:08,512 No, but, Susan, this is important. 920 00:39:08,554 --> 00:39:09,764 Susan, I have to weigh in here. 921 00:39:09,805 --> 00:39:11,015 Mr. Vice President, I'm speaking. 922 00:39:11,057 --> 00:39:12,224 - I have to weigh in. - I'm speaking. 923 00:39:12,266 --> 00:39:14,268 - [person 1] Oh! - [person 2] Here we go. 924 00:39:14,310 --> 00:39:17,146 - [person 3] Yeah. - Eat shit, motherfucker. Whoo! 925 00:39:17,188 --> 00:39:19,273 [Pence] To the men and women who serve in law enforcement, 926 00:39:19,315 --> 00:39:21,067 I want everyone to know, who puts on the uniform... 927 00:39:21,108 --> 00:39:22,360 [Tara] He's got a fly on his head. 928 00:39:22,401 --> 00:39:24,320 [laughs] 929 00:39:24,362 --> 00:39:25,780 Look up at the fly on his head. 930 00:39:25,821 --> 00:39:27,114 There's a fly on his head. 931 00:39:27,156 --> 00:39:29,283 [laughter] 932 00:39:29,325 --> 00:39:31,160 - [Rick] Tweet that shit. - [Lily] Yeah. 933 00:39:31,202 --> 00:39:33,662 [indistinct chatter] 934 00:39:38,209 --> 00:39:41,420 [Keith] Well, that's rapid response. 935 00:39:41,462 --> 00:39:43,255 - Da-da-da - [Kate] Vote. 936 00:39:43,297 --> 00:39:45,132 Please vote. Vote early. 937 00:39:45,174 --> 00:39:46,175 Come up with a plan to vote. 938 00:39:46,217 --> 00:39:47,635 Go to iwillvote.com. 939 00:39:47,676 --> 00:39:48,844 [Susan] Thank you, Senator Harris. 940 00:39:48,886 --> 00:39:50,554 Thank you, Vice President Pence. 941 00:39:50,596 --> 00:39:53,057 Thank you so much for being with us tonight. 942 00:40:00,731 --> 00:40:03,692 [horns honking] 943 00:40:05,528 --> 00:40:07,738 [indistinct chatter] 944 00:40:07,780 --> 00:40:08,948 [person] Four more years! 945 00:40:15,454 --> 00:40:16,747 [person] God bless our president! 946 00:40:16,789 --> 00:40:18,165 I will die for him. 947 00:40:18,207 --> 00:40:19,917 I will die for that man happily. 948 00:40:19,959 --> 00:40:22,545 Anybody wanna mess with him, you mess with me first. 949 00:40:22,586 --> 00:40:24,547 He is the hero, that man. 950 00:40:24,588 --> 00:40:27,633 [crowd yelling] 951 00:40:29,385 --> 00:40:30,511 [Ron] On Wednesday, 952 00:40:30,553 --> 00:40:32,096 Trump went on Twitter 953 00:40:32,138 --> 00:40:36,600 to say that catching the coronavirus was... 954 00:40:36,642 --> 00:40:38,102 a blessing from God. 955 00:40:38,144 --> 00:40:41,397 - [laughter] - Let's take a listen. 956 00:40:41,439 --> 00:40:43,232 [Donald] Hi, perhaps you recognize me. 957 00:40:43,274 --> 00:40:44,859 It's your favorite president. 958 00:40:44,900 --> 00:40:47,903 I got back a day ago 959 00:40:47,945 --> 00:40:49,280 from Walter Reed Medical Center. 960 00:40:49,321 --> 00:40:51,115 I spent four days there. 961 00:40:51,157 --> 00:40:54,160 I want everybody to be given the same treatment 962 00:40:54,201 --> 00:40:56,454 as your president, 963 00:40:56,495 --> 00:40:58,247 because I feel great. 964 00:40:58,914 --> 00:41:02,126 I think this was a blessing from God that I caught it. 965 00:41:02,168 --> 00:41:04,420 This was a blessing in disguise. 966 00:41:04,462 --> 00:41:06,755 - [Sarah] And-- - [Ron] Mm-hmm. Mm-hmm. 967 00:41:06,797 --> 00:41:08,757 I'm speechless. 968 00:41:08,799 --> 00:41:11,427 Look, I guess it's kind of a weird play to evangelicals, 969 00:41:11,469 --> 00:41:12,720 I guess. 970 00:41:12,761 --> 00:41:14,013 I mean, what's he saying? 971 00:41:14,054 --> 00:41:15,222 What does that even mean? 972 00:41:15,264 --> 00:41:17,558 That kind of language, I don't-- 973 00:41:17,600 --> 00:41:20,478 while it is jarring to hear, I think, 974 00:41:20,519 --> 00:41:23,439 I don't think it is that jarring to his base. 975 00:41:23,481 --> 00:41:24,648 [Mike] Yeah. 976 00:41:24,690 --> 00:41:25,733 [Ron] I don't think it's jarring. 977 00:41:25,774 --> 00:41:28,152 We know that he sees 978 00:41:28,194 --> 00:41:31,947 a powerful political base that he can manipulate 979 00:41:31,989 --> 00:41:34,992 when he uses religious rhetoric. 980 00:41:35,034 --> 00:41:36,494 I would know. 981 00:41:36,535 --> 00:41:39,163 - [Sarah] Tell them why. - My parents are pastors. 982 00:41:39,205 --> 00:41:43,000 I grew up in an evangelical household. 983 00:41:44,210 --> 00:41:46,837 I was homeschooled until I was in fourth grade. 984 00:41:46,879 --> 00:41:49,590 Then I went to Christian school. 985 00:41:49,632 --> 00:41:52,009 [all] I pledge allegiance to... 986 00:41:52,051 --> 00:41:55,304 [Ron] In the Christian school, we started every day 987 00:41:55,346 --> 00:41:56,889 pledging allegiance to the flag 988 00:41:56,931 --> 00:41:58,682 of the United States, 989 00:41:58,724 --> 00:42:01,227 then pledging allegiance to the Christian flag... 990 00:42:01,268 --> 00:42:03,812 [all] One savior, crucified... 991 00:42:03,854 --> 00:42:05,523 [Ron] ...then pledging allegiance to the Bible. 992 00:42:05,564 --> 00:42:07,691 [all] God's holy word. 993 00:42:07,733 --> 00:42:10,861 Three, right in a row. 994 00:42:10,903 --> 00:42:13,364 Those things then become interwoven in your mind. 995 00:42:13,405 --> 00:42:15,449 Being a Christian means being an American. 996 00:42:15,491 --> 00:42:17,159 Being an American means being a Christian. 997 00:42:17,201 --> 00:42:20,538 And if you aren't one, then you aren't the other. 998 00:42:21,288 --> 00:42:26,210 Piss off God, then something bad might happen to America. 999 00:42:26,252 --> 00:42:29,547 Those who wanna change the culture know 1000 00:42:29,588 --> 00:42:31,340 that it's fairly simple to do. 1001 00:42:31,382 --> 00:42:35,052 You simply get control of what you teach children. 1002 00:42:35,094 --> 00:42:38,055 [Ron] Focus on the Family was a big influence, 1003 00:42:38,097 --> 00:42:40,641 and Dr. James Dobson was the go-to teacher 1004 00:42:40,683 --> 00:42:42,685 for how to raise kids, 1005 00:42:42,726 --> 00:42:46,188 and my parents really looked up to him. 1006 00:42:46,230 --> 00:42:49,400 [James] Can you imagine 20, 25 five-year-olds 1007 00:42:49,441 --> 00:42:51,527 with their little hands folded in their laps 1008 00:42:51,569 --> 00:42:54,572 while their teacher talks to them 1009 00:42:54,613 --> 00:42:58,325 about adult perverse sexuality? 1010 00:42:58,367 --> 00:43:01,078 Have we gone completely mad? 1011 00:43:02,121 --> 00:43:04,957 That culture was... 1012 00:43:07,376 --> 00:43:08,836 ...acidic 1013 00:43:08,877 --> 00:43:10,921 to a young boy who was figuring out 1014 00:43:10,963 --> 00:43:12,548 that he was gay 1015 00:43:12,590 --> 00:43:15,593 and didn't even know what that really meant. 1016 00:43:17,761 --> 00:43:20,431 But as I got older, I could sort of 1017 00:43:20,472 --> 00:43:22,725 compartmentalize who I was 1018 00:43:22,766 --> 00:43:27,479 with the work of electing Republican candidates. 1019 00:43:28,814 --> 00:43:30,858 [cheers and applause] 1020 00:43:30,899 --> 00:43:32,901 And at that point, I still 1021 00:43:32,943 --> 00:43:35,613 generally believed and preferred 1022 00:43:35,654 --> 00:43:39,199 most of the classically conservative ideas 1023 00:43:39,241 --> 00:43:42,953 about free markets and, you know, smaller government. 1024 00:43:42,995 --> 00:43:45,623 As a professional consultant, 1025 00:43:45,664 --> 00:43:50,461 you can rationalize working with and for candidates 1026 00:43:50,502 --> 00:43:54,548 and on projects that you agree with in most part, 1027 00:43:54,590 --> 00:43:57,468 even though you find some of those things objectionable. 1028 00:43:58,010 --> 00:44:02,806 But then Donald Trump was a complete surprise. 1029 00:44:02,848 --> 00:44:04,725 When he became the nominee, 1030 00:44:04,767 --> 00:44:08,270 I realized that the Republican Party 1031 00:44:08,312 --> 00:44:10,689 was not what I thought it was... 1032 00:44:12,941 --> 00:44:17,196 ...that winning was actually all that mattered. 1033 00:44:17,237 --> 00:44:19,490 And fuck that. I'm not doing it. 1034 00:44:19,531 --> 00:44:22,242 Thank you, Mike and Sarah, for being on the show today. 1035 00:44:22,284 --> 00:44:24,578 And thanks to all of you at home for listening. 1036 00:44:24,620 --> 00:44:28,207 I decided I was gonna see if there was 1037 00:44:28,248 --> 00:44:31,835 meaningful work outside of this two-party structure 1038 00:44:31,877 --> 00:44:35,589 that I could do and feel... 1039 00:44:35,631 --> 00:44:37,049 happy about. 1040 00:44:37,091 --> 00:44:38,217 [Sarah] Same with you, Mike. 1041 00:44:38,258 --> 00:44:39,176 - [Ron] Okay. - [Sarah] You can just-- 1042 00:44:39,218 --> 00:44:40,636 [Ron] And it turns out 1043 00:44:40,678 --> 00:44:42,346 that there are good people 1044 00:44:42,388 --> 00:44:44,014 doing meaningful work in that space, 1045 00:44:44,056 --> 00:44:45,516 and I found some of them. 1046 00:44:52,231 --> 00:44:55,192 light music 1047 00:45:00,864 --> 00:45:02,574 Oh, man. 1048 00:45:03,742 --> 00:45:05,619 [laughs] 1049 00:45:05,661 --> 00:45:08,872 They are gonna freak out. 1050 00:45:08,914 --> 00:45:10,708 - Hello. - Hey. 1051 00:45:10,749 --> 00:45:12,042 [Michelle] So it is up. 1052 00:45:12,084 --> 00:45:13,669 I'm gonna turn this around, okay? 1053 00:45:13,711 --> 00:45:16,213 [Ron] Okay. 1054 00:45:16,255 --> 00:45:18,674 [Michelle] There it is. 1055 00:45:18,716 --> 00:45:20,467 [Ron] Oh, my God. 1056 00:45:20,509 --> 00:45:22,010 [Michelle laughs] 1057 00:45:26,515 --> 00:45:27,683 [Ron] Wow. 1058 00:45:27,725 --> 00:45:29,101 [Michelle] Good morning, America. 1059 00:45:29,143 --> 00:45:30,561 [Ron] Good morning, Jared. 1060 00:45:30,602 --> 00:45:32,187 Good morning, Ivanka. 1061 00:45:32,229 --> 00:45:33,397 [Michelle] I don't know how much this cost, 1062 00:45:33,439 --> 00:45:35,149 but it was worth every penny. 1063 00:45:35,190 --> 00:45:36,567 - [Ron] Yeah. - [Michelle] You know? 1064 00:45:36,608 --> 00:45:38,402 Yeah, it was-- 1065 00:45:38,444 --> 00:45:40,404 we got a very good deal. 1066 00:45:40,446 --> 00:45:42,865 [Michelle] Good. Good. I'm glad. 1067 00:45:57,755 --> 00:45:58,881 [Anderson] A pair of billboards 1068 00:45:58,922 --> 00:46:00,090 in New York City's Times Square 1069 00:46:00,132 --> 00:46:01,175 are attracting far more interest 1070 00:46:01,216 --> 00:46:02,426 than the normal advertisements. 1071 00:46:02,468 --> 00:46:04,261 They were paid for by a high-profile group 1072 00:46:04,303 --> 00:46:06,847 of Republicans opposed to the reelection of president Trump. 1073 00:46:07,514 --> 00:46:09,892 [person] Look up from New York City's Times Square, 1074 00:46:09,933 --> 00:46:12,144 and you'll see Jared Kushner and Ivanka Trump 1075 00:46:12,186 --> 00:46:13,854 Trump smiling down at you. 1076 00:46:13,896 --> 00:46:15,647 But the couple isn't happy about that. 1077 00:46:15,689 --> 00:46:17,858 The billboards featuring them are the work 1078 00:46:17,900 --> 00:46:20,110 of The Lincoln Project. 1079 00:46:20,152 --> 00:46:23,113 The billboards went up just days before Election Day. 1080 00:46:32,915 --> 00:46:35,834 "Dear Lincoln Project persons, 1081 00:46:35,876 --> 00:46:39,630 we represent Mr. Jared Kushner and Ms. Ivanka Trump." 1082 00:46:39,671 --> 00:46:41,673 "I'm writing concerning the false malicious 1083 00:46:41,715 --> 00:46:43,425 and defamatory ads that The Lincoln Project 1084 00:46:43,467 --> 00:46:45,969 is displaying on billboards in Times Square. 1085 00:46:46,011 --> 00:46:48,847 Those ads show Ms. Trump smiling and gesturing 1086 00:46:48,889 --> 00:46:51,391 toward a death count of Americans and New Yorkers 1087 00:46:51,433 --> 00:46:53,727 and attribute to Mr. Kushner the statement that 1088 00:46:53,769 --> 00:46:55,979 'New Yorkers are going to suffer 1089 00:46:56,021 --> 00:46:57,648 and that's their problem.'" 1090 00:46:57,689 --> 00:46:59,316 "Of course, Mr. Kushner never made any such statement." 1091 00:46:59,358 --> 00:47:01,485 He did. 1092 00:47:01,527 --> 00:47:02,986 "Ms. Trump never made any such gesture." 1093 00:47:03,028 --> 00:47:04,655 She did. 1094 00:47:04,696 --> 00:47:06,490 "And The Lincoln Project's representation that they did 1095 00:47:06,532 --> 00:47:08,450 is an outrageous and shameful libel. 1096 00:47:08,492 --> 00:47:10,953 If these billboard ads are not immediately removed, 1097 00:47:10,994 --> 00:47:12,955 we will sue you for what will doubtless be 1098 00:47:12,996 --> 00:47:16,041 enormous compensatory and punitive damages." 1099 00:47:16,083 --> 00:47:18,961 Basically, like, "Take the billboard down immediately, 1100 00:47:19,002 --> 00:47:20,963 or we're going to sue you." 1101 00:47:21,004 --> 00:47:23,215 [Steve] I'm telling you right now, right, 1102 00:47:23,257 --> 00:47:25,926 that letter that they sent to us is going out. 1103 00:47:25,968 --> 00:47:28,846 - We're not taking it down. - Yeah. 1104 00:47:28,887 --> 00:47:30,514 [Steve] And we will attack the shit out of them. 1105 00:47:30,556 --> 00:47:31,723 - Yeah, - [Steve] 100%. 1106 00:47:31,765 --> 00:47:33,517 Yeah. 1107 00:47:35,686 --> 00:47:38,063 [Mike] I've never been sued by a Trump before. 1108 00:47:38,105 --> 00:47:39,731 [person] I know, man. I have-- 1109 00:47:39,773 --> 00:47:41,441 Congratulations? 1110 00:47:41,483 --> 00:47:42,609 [person] This is gonna be fun. 1111 00:47:42,651 --> 00:47:45,195 So what is it-- what's your sense of it? 1112 00:47:45,237 --> 00:47:46,363 - They're suing us personally. - [person] What's that? 1113 00:47:46,405 --> 00:47:48,073 They're suing us personally. 1114 00:47:48,115 --> 00:47:48,907 [person] Yeah, they're personally suing us for libel. 1115 00:47:48,949 --> 00:47:50,325 - Okay. - [person] Yeah. 1116 00:47:50,367 --> 00:47:52,703 My sense is, this is perfectly protected, 1117 00:47:52,744 --> 00:47:54,746 First Amendment free speech, 1118 00:47:54,788 --> 00:47:56,373 and it's gonna be a big fight. 1119 00:47:56,415 --> 00:47:59,042 And we'll probably raise a lot of money on it, 1120 00:47:59,084 --> 00:48:00,669 and I think it'll get people fired up. 1121 00:48:02,254 --> 00:48:04,256 Who the fuck do they think we are? 1122 00:48:04,298 --> 00:48:06,008 It's offensive. 1123 00:48:06,049 --> 00:48:08,886 It's offensive that they think we'd be intimidated by it. 1124 00:48:09,845 --> 00:48:11,763 Political speech is the highest form 1125 00:48:11,805 --> 00:48:14,057 of protected communication under the Constitution. 1126 00:48:17,311 --> 00:48:19,938 [person] They are who we said they are. 1127 00:48:19,980 --> 00:48:22,065 We put up a billboard in Times Square 1128 00:48:22,107 --> 00:48:24,484 which we knew would have the exact effect 1129 00:48:24,526 --> 00:48:26,236 we wanted it to have. 1130 00:48:26,278 --> 00:48:27,988 And they had their lawyer send us some shitty letter, 1131 00:48:28,030 --> 00:48:31,909 which we're like, "Thank you. Thank you." 1132 00:48:31,950 --> 00:48:34,703 That's great. That's great. 1133 00:48:36,246 --> 00:48:39,750 [phone ringing] 1134 00:48:39,791 --> 00:48:41,668 [Philip] Hello. 1135 00:48:41,710 --> 00:48:43,337 - [Maria] Philip? - [Philip] Yes. 1136 00:48:43,378 --> 00:48:44,838 [Maria] Hey, it's Maria with OUTFRONT Media. 1137 00:48:44,880 --> 00:48:46,173 - How are you? - I'm doing well. 1138 00:48:46,214 --> 00:48:47,466 How about yourself? 1139 00:48:47,507 --> 00:48:48,842 And just to let you know, you're on speaker 1140 00:48:48,884 --> 00:48:51,386 with Conor Rogers, who's our digital director. 1141 00:48:51,428 --> 00:48:53,263 [Conor] Hey, Maria. 1142 00:48:53,305 --> 00:48:55,557 I'm just confirming again that there's no potential issues 1143 00:48:55,599 --> 00:48:57,100 with political content. 1144 00:48:57,851 --> 00:49:00,228 [Maria] If you have something that you can send me 1145 00:49:00,270 --> 00:49:02,022 so I can take a look at real quick-- 1146 00:49:02,064 --> 00:49:04,483 Yeah, we have six examples we can show you. 1147 00:49:04,524 --> 00:49:08,737 In your inbox should be all of our proposed creative. 1148 00:49:08,779 --> 00:49:11,114 - [Maria] Okay. - Yeah. 1149 00:49:13,450 --> 00:49:14,534 [Maria] Take a look at that. 1150 00:49:14,576 --> 00:49:17,037 Let me just tap in here. 1151 00:49:19,164 --> 00:49:22,417 "Trump lied. 200,000-plus died." 1152 00:49:22,459 --> 00:49:24,461 - Okay. Got it. - [Philip] Yeah. 1153 00:49:25,545 --> 00:49:28,590 Just based on what you're seeing, how's it look? 1154 00:49:30,342 --> 00:49:31,468 [Maria] I don't think we're gonna have 1155 00:49:31,510 --> 00:49:34,262 a problem with this. 1156 00:49:34,304 --> 00:49:35,931 I mean, it's politics. 1157 00:49:35,973 --> 00:49:39,184 I guess, that's--I don't see a problem with it. 1158 00:49:39,226 --> 00:49:41,228 It is what it is. I'm, like-- 1159 00:49:41,269 --> 00:49:43,438 Thank you very much, 'cause we've had 1160 00:49:43,480 --> 00:49:45,232 some fun conversations with other vendors this week. 1161 00:49:45,273 --> 00:49:46,817 [laughter] 1162 00:49:46,858 --> 00:49:48,360 [Maria] I will send this to my legal department 1163 00:49:48,402 --> 00:49:49,486 just to make sure that, you know, 1164 00:49:49,528 --> 00:49:50,529 they're okay with it. 1165 00:49:50,570 --> 00:49:52,197 - [Philip] Okay. - Okay. 1166 00:49:52,239 --> 00:49:53,448 [Maria] And if there's any problem with any of them, 1167 00:49:53,490 --> 00:49:55,659 - I'll let you guys know. - Okay, sounds fantastic. 1168 00:49:55,701 --> 00:49:57,244 - Thank you so much. - [Mary] Okay. Thanks. 1169 00:49:57,285 --> 00:49:58,620 Uh-huh, bye-bye. 1170 00:49:58,662 --> 00:50:00,831 Let's go. Mm-hmm. 1171 00:50:04,960 --> 00:50:08,005 [Sarah] I got the letter, the legal letter, 1172 00:50:08,046 --> 00:50:10,674 that we're gonna send back. 1173 00:50:10,716 --> 00:50:13,343 Here, guys, this will be perfectly dramatic for you. 1174 00:50:15,721 --> 00:50:18,348 "Dear Mr. Kasowitz, I write to respond to your recent letter 1175 00:50:18,390 --> 00:50:20,517 in which you threaten to sue my client, The Lincoln Project, 1176 00:50:20,559 --> 00:50:23,186 for openly criticizing Jared Kushner and Ivanka Trump. 1177 00:50:23,228 --> 00:50:25,147 Please peddle your scare tactics elsewhere." 1178 00:50:25,188 --> 00:50:26,606 Nice. 1179 00:50:26,648 --> 00:50:27,607 "The Lincoln Project will not be intimidated 1180 00:50:27,649 --> 00:50:30,110 by such empty bluster. 1181 00:50:30,152 --> 00:50:32,612 Your clients are no longer mere Upper East Side socialites..." 1182 00:50:32,654 --> 00:50:34,448 "...able to sue at the slightest offense 1183 00:50:34,489 --> 00:50:36,199 to their personal sensitivities. 1184 00:50:36,241 --> 00:50:39,202 Mr. Kushner and Ms. Trump are public officials. 1185 00:50:39,244 --> 00:50:41,705 They have been public officials since President Trump, 1186 00:50:41,747 --> 00:50:43,790 in a gross act of nepotism, 1187 00:50:43,832 --> 00:50:45,625 awarded Mr. Kushner and Ms. Trump 1188 00:50:45,667 --> 00:50:48,045 senior White House positions in 2017." 1189 00:50:48,086 --> 00:50:50,672 "Fortunately, substantial constitutional protections 1190 00:50:50,714 --> 00:50:53,675 are afforded to those who speak out about public officials. 1191 00:50:53,717 --> 00:50:55,218 Mr. Kushner and Ms. Trump will hear more 1192 00:50:55,260 --> 00:50:57,387 from The Lincoln Project soon." 1193 00:50:57,429 --> 00:50:59,222 - Okay, I emailed this to you. - [person] Okay. 1194 00:50:59,264 --> 00:51:00,891 I forwarded this. So let's just blast it. 1195 00:51:00,932 --> 00:51:02,392 - [person] Okay. Yeah. - You know what? 1196 00:51:02,434 --> 00:51:04,603 - Let's just pump it out. - [person] Gonna send it now. 1197 00:51:12,736 --> 00:51:14,780 [Keith] We've raised, at last check this morning, 1198 00:51:14,821 --> 00:51:18,742 approximately $1.5 million in relation to the-- 1199 00:51:18,784 --> 00:51:20,035 [person] Billboards. 1200 00:51:20,077 --> 00:51:21,620 [Keith] The Times Square billboards. 1201 00:51:21,661 --> 00:51:23,872 So if anybody wants to send an edible arrangement 1202 00:51:23,914 --> 00:51:26,583 to Jared and Ivanka, please do. 1203 00:51:26,625 --> 00:51:29,336 [laughter] 1204 00:51:29,377 --> 00:51:30,921 [Ron] I just had them rotate in 1205 00:51:30,962 --> 00:51:33,090 a piece of fundraising creative for the billboards. 1206 00:51:33,131 --> 00:51:34,508 Okay, let's see. 1207 00:51:34,549 --> 00:51:37,594 It's currently turning a 6.4x ROI 1208 00:51:37,636 --> 00:51:38,929 on immediate conversion. 1209 00:51:40,806 --> 00:51:42,265 It's insane. 1210 00:51:42,307 --> 00:51:45,769 For every dollar we spend, $6.40, yeah, 1211 00:51:45,811 --> 00:51:47,604 which means you push the gas pedal down, 1212 00:51:47,646 --> 00:51:50,565 'cause that's gonna mint money for... 1213 00:51:50,607 --> 00:51:54,444 probably the next four to five days, I would imagine. 1214 00:51:54,486 --> 00:51:55,779 [person] Despite the incredible press 1215 00:51:55,821 --> 00:51:57,906 we've gotten on billboards, 1216 00:51:57,948 --> 00:51:59,449 the feedback we are still hearing is, 1217 00:51:59,491 --> 00:52:00,951 "Why are we spending money in New York City 1218 00:52:00,992 --> 00:52:02,619 - when that's on"-- - Yeah. 1219 00:52:02,661 --> 00:52:04,079 [person] "Why are we not spending the money elsewhere?" 1220 00:52:04,121 --> 00:52:05,789 [person] Because for a $100,000 investment, 1221 00:52:05,831 --> 00:52:07,541 we've raised $1.5 million 1222 00:52:07,582 --> 00:52:09,000 to put into places like Georgia 1223 00:52:09,042 --> 00:52:11,711 and South Carolina and Florida. 1224 00:52:11,753 --> 00:52:13,880 [Ron] In the final stretch of the election, 1225 00:52:13,922 --> 00:52:15,298 this is what they're gonna be focused on. 1226 00:52:17,134 --> 00:52:20,303 Not Joe Biden, not trying to win, 1227 00:52:20,345 --> 00:52:22,556 attacking The Lincoln Project. 1228 00:52:22,597 --> 00:52:24,391 [person] And we're in the process 1229 00:52:24,432 --> 00:52:26,309 of getting lots more space 1230 00:52:26,351 --> 00:52:29,146 in lots of other places to put these billboards up 1231 00:52:29,187 --> 00:52:31,523 all over the country. 1232 00:52:35,026 --> 00:52:36,820 [Reed] Trump is the child of privilege. 1233 00:52:36,862 --> 00:52:38,113 [Ron] Mm-hmm. 1234 00:52:38,155 --> 00:52:39,447 Ivanka is a child of privilege... 1235 00:52:39,489 --> 00:52:40,949 - [Ron] Mm-hmm. - ...and no consequence. 1236 00:52:40,991 --> 00:52:43,160 Jared is a child of privilege and no consequence. 1237 00:52:43,201 --> 00:52:45,662 These people have consistently had the world 1238 00:52:45,704 --> 00:52:47,164 laid out at their feet. 1239 00:52:47,205 --> 00:52:49,332 They're the kind of people who see a billboard 1240 00:52:49,374 --> 00:52:50,667 that tells the truth about them... 1241 00:52:50,709 --> 00:52:51,835 - [Ron] Yeah. - [Sarah] And freak out. 1242 00:52:51,877 --> 00:52:53,003 [Reed] ...and freak out and send us 1243 00:52:53,044 --> 00:52:54,337 a cease-and-desist letter. 1244 00:52:54,379 --> 00:52:55,672 - [Ron] Yeah. - [Red] So... 1245 00:52:55,714 --> 00:52:57,090 [Ron] And we should note that our response, 1246 00:52:57,132 --> 00:53:00,760 not just in writing via our attorney 1247 00:53:00,802 --> 00:53:03,221 but in practice is going to be to put more 1248 00:53:03,263 --> 00:53:04,222 - of these billboards up. - [Reed] Right. 1249 00:53:08,185 --> 00:53:11,688 [Ron] And as of today, when this episode is released, 1250 00:53:11,730 --> 00:53:14,107 we will have the same artwork 1251 00:53:14,149 --> 00:53:17,444 circling around Mar-a-Lago on a giant boat 1252 00:53:17,485 --> 00:53:20,155 designed to be a digital billboard. 1253 00:53:20,197 --> 00:53:23,116 dramatic music 1254 00:54:22,384 --> 00:54:23,927 [Rick] Hey, Siri, call Steve Schmidt. 1255 00:54:25,845 --> 00:54:27,597 [Siri] Calling Steve Schmidt mobile. 1256 00:54:30,850 --> 00:54:31,935 Hey, man. 1257 00:54:33,395 --> 00:54:34,896 [sighs] 1258 00:54:34,938 --> 00:54:36,481 We're gonna have to have a talk about John. 1259 00:54:36,523 --> 00:54:38,024 He's lost his fucking mind. 1260 00:54:38,066 --> 00:54:39,526 'Cause he wants $10 million for Texas. 1261 00:54:39,567 --> 00:54:41,695 I'm like, "John, go fuck yourself. 1262 00:54:41,736 --> 00:54:44,614 Fran says we can't even raise $1 million for Texas." 1263 00:54:44,656 --> 00:54:47,075 And he's like, "You promised me 1264 00:54:47,117 --> 00:54:48,576 we would all get on calls again." 1265 00:54:48,618 --> 00:54:50,245 And I was like, "John, it's not working out that way. 1266 00:54:50,287 --> 00:54:51,788 That's not how it's gonna be." 1267 00:54:51,830 --> 00:54:54,291 And he's like, "I'll blow this whole thing up tomorrow. 1268 00:54:54,332 --> 00:54:56,960 If you don't do Texas, I'll suicide bomber you fuckers." 1269 00:54:57,002 --> 00:55:00,005 I'm like, "You're in no position to blow anything up." 1270 00:55:01,965 --> 00:55:04,050 I mean, we gotta keep the fucking guy-- 1271 00:55:04,092 --> 00:55:06,553 we gotta keep the guy under control for 19 more days. 1272 00:55:06,594 --> 00:55:08,680 And so I may need you guys to back me up. 1273 00:55:08,722 --> 00:55:13,143 So, you know, we're gonna have to cross that bridge. 1274 00:55:20,817 --> 00:55:23,737 stately music 1275 00:56:40,688 --> 00:56:42,023 [coughing]