1 00:00:14,139 --> 00:00:15,682 All right, this might take a few minutes 2 00:00:15,724 --> 00:00:16,975 just to get the light right, 3 00:00:17,017 --> 00:00:18,852 'cause we've got really harsh sun right now. 4 00:00:18,893 --> 00:00:20,353 But we're just gonna do a few. 5 00:00:20,395 --> 00:00:22,439 If you don't mind doing just a few. 6 00:00:22,480 --> 00:00:23,857 You're just walking this direction. 7 00:00:23,898 --> 00:00:25,859 I'm just gonna shoot you as you kind of pass this-- 8 00:00:25,900 --> 00:00:27,277 We're walking? We're walking? 9 00:00:27,318 --> 00:00:28,778 You're walking. 10 00:00:28,820 --> 00:00:30,363 Yeah. Like, swagger. 11 00:00:30,405 --> 00:00:31,656 You know, I didn't wear my boots today, 12 00:00:31,698 --> 00:00:33,241 but you want me to do a little-- 13 00:00:33,283 --> 00:00:34,701 I think if you got a little swagger, it'll go-- 14 00:00:34,743 --> 00:00:36,244 All right, well, let me back up and start over, then, 15 00:00:36,286 --> 00:00:37,704 -'cause, you know-- - You gotta feel it. 16 00:00:39,122 --> 00:00:40,707 I'm trying to get a 30-minute call 17 00:00:40,749 --> 00:00:42,542 to just go over, like, some FAQs 18 00:00:42,584 --> 00:00:44,544 that The New Yorker's likely gonna ask 19 00:00:44,586 --> 00:00:45,545 so that we can all be aligned 20 00:00:45,587 --> 00:00:47,589 in how we wanna answer them. 21 00:00:48,798 --> 00:00:50,383 What's the question? 22 00:00:50,425 --> 00:00:52,177 Why there are no women cofounders? 23 00:00:52,218 --> 00:00:54,846 There is a woman cofounder. 24 00:00:54,888 --> 00:00:56,222 Speaking of... 25 00:00:56,264 --> 00:00:59,059 There's a woman cofounder. End of discussion. 26 00:00:59,100 --> 00:01:02,854 But, like, Jennifer's not on this call, you know? 27 00:01:05,356 --> 00:01:07,233 Part of this, they said be bluntly honest. 28 00:01:07,275 --> 00:01:08,693 Hi, have you met us? 29 00:01:08,735 --> 00:01:10,737 Do you know what world we come from? 30 00:01:12,781 --> 00:01:14,407 You know, this was a white boys' club 31 00:01:14,449 --> 00:01:16,076 for a very long time. 32 00:01:16,117 --> 00:01:19,204 - I know. I don't think-- - I'm not gonna bullshit. 33 00:01:19,245 --> 00:01:22,916 You know, it's-- 34 00:01:22,957 --> 00:01:25,085 Skinny. 35 00:01:25,126 --> 00:01:26,503 Skinny pictures. 36 00:01:26,544 --> 00:01:28,880 I'll put the skinny filter on. 37 00:01:28,922 --> 00:01:31,424 Has she turned against us? 38 00:01:31,466 --> 00:01:33,676 No, but I can tell you 39 00:01:33,718 --> 00:01:35,512 these are things she's gonna ask. 40 00:01:35,553 --> 00:01:37,430 Look straight ahead to you. 41 00:01:39,015 --> 00:01:41,101 We're not the diversity council. 42 00:01:41,142 --> 00:01:42,894 We're just, like, a bunch of men and women 43 00:01:42,936 --> 00:01:44,771 trying to do something. 44 00:01:44,813 --> 00:01:46,314 We'll take anybody. 45 00:01:46,356 --> 00:01:47,607 Yeah. 46 00:01:47,649 --> 00:01:50,318 There's no vetting here. 47 00:01:50,360 --> 00:01:53,947 Clearly. 48 00:01:53,988 --> 00:01:56,950 pensive music 49 00:02:04,582 --> 00:02:08,086 I stand before you today to fulfill one of my highest 50 00:02:08,128 --> 00:02:10,380 and most important duties 51 00:02:10,421 --> 00:02:13,925 under the United States Constitution, 52 00:02:13,967 --> 00:02:17,887 the nomination of a Supreme Court justice. 53 00:02:19,681 --> 00:02:22,725 This is my third such nomination. 54 00:02:22,767 --> 00:02:25,562 This should be a straightforward and prompt 55 00:02:25,603 --> 00:02:27,730 confirmation, should be very easy. 56 00:02:27,772 --> 00:02:29,065 Good luck. 57 00:02:29,107 --> 00:02:31,234 It's gonna be very quick. 58 00:02:31,276 --> 00:02:34,487 I'm sure it'll be extremely noncontroversial. 59 00:02:34,529 --> 00:02:36,573 Today it is my honor to nominate 60 00:02:36,614 --> 00:02:40,493 Judge Amy Coney Barrett. 61 00:02:43,371 --> 00:02:45,540 President Trump's nomination today 62 00:02:45,582 --> 00:02:48,001 of Amy Coney Barrett-- 63 00:02:48,042 --> 00:02:52,338 a brilliant scholar, jurist, constitutional textualist, 64 00:02:52,380 --> 00:02:56,342 mother of seven with an unblemished reputation-- 65 00:02:56,384 --> 00:02:59,721 will cement the conservative leaning of the Supreme Court 66 00:02:59,762 --> 00:03:02,015 for decades to come. 67 00:03:02,056 --> 00:03:05,518 This alone will put the left over the edge. 68 00:03:07,020 --> 00:03:08,563 Let me ask you a question. 69 00:03:08,605 --> 00:03:11,274 I mean, you know, for the last 25 years, 70 00:03:11,316 --> 00:03:13,151 we've said, you know, R v. Wade 71 00:03:13,193 --> 00:03:14,694 could be on the ballot with the Supreme Court, 72 00:03:14,736 --> 00:03:16,112 but it really hasn't been. 73 00:03:16,154 --> 00:03:17,322 - Mm-hmm. - Right. 74 00:03:17,363 --> 00:03:19,365 Now it is. What is the impact to that? 75 00:03:19,407 --> 00:03:21,284 You can legitimately say that now. 76 00:03:21,868 --> 00:03:24,621 So I had probably 10 to 12 of my girlfriends 77 00:03:24,662 --> 00:03:26,456 reach out last night-- all of whom are 78 00:03:26,497 --> 00:03:29,209 late 30s, early 40s, fiscally conservative-- 79 00:03:29,250 --> 00:03:31,377 and they're like, "Oh, my God." 80 00:03:31,419 --> 00:03:34,464 And it's not--it's not like Roe versus Wade is top of mind, 81 00:03:34,505 --> 00:03:36,341 but they're smart, and they understand that this could be 82 00:03:36,382 --> 00:03:38,468 a six-three court, and that to them is, 83 00:03:38,509 --> 00:03:39,886 like, unfathomable. 84 00:03:39,928 --> 00:03:44,057 I think I broadly accept the argument that... 85 00:03:44,098 --> 00:03:47,727 every voter for whom conservative judges 86 00:03:47,769 --> 00:03:49,479 was the issue 87 00:03:49,520 --> 00:03:51,064 - is already with Trump. - Mm-hmm. 88 00:03:51,105 --> 00:03:53,566 I do think there is danger 89 00:03:53,608 --> 00:03:55,526 that this whole thing 90 00:03:55,568 --> 00:03:58,905 makes the race about something other than COVID, right? 91 00:03:58,947 --> 00:04:00,907 And I wanna come back to, like, what we've succeeded at 92 00:04:00,949 --> 00:04:03,159 in this organization: 93 00:04:03,201 --> 00:04:06,329 framing messages and narratives 94 00:04:06,371 --> 00:04:08,581 and being at the tip of the spear, 95 00:04:08,623 --> 00:04:11,876 and people have followed in behind it. 96 00:04:11,918 --> 00:04:14,337 That's what our maximum impact has been, I think, 97 00:04:14,379 --> 00:04:16,214 on a lot of the narrative stuff, right? 98 00:04:16,256 --> 00:04:19,592 Like, COVID is about... 99 00:04:19,634 --> 00:04:21,719 - The incompetence. - ...a lie, 100 00:04:21,761 --> 00:04:23,680 the incompetence, 101 00:04:23,721 --> 00:04:26,599 but also, he's never gonna change. 102 00:04:26,641 --> 00:04:28,935 And remember, COVID is the only thing 103 00:04:28,977 --> 00:04:33,273 along with the George Floyd, you know, death-murder fiasco 104 00:04:33,314 --> 00:04:35,024 in the last three and a half years 105 00:04:35,066 --> 00:04:39,237 where Trump's floor broke with the Republican-based voter. 106 00:04:39,279 --> 00:04:42,365 That's where we started to see really significant movement. 107 00:04:42,407 --> 00:04:45,285 That's true. We know that he's still scared shitless of it, 108 00:04:45,326 --> 00:04:47,578 because every time it comes up, he lies about it again. 109 00:04:47,620 --> 00:04:49,122 Yeah. 110 00:04:49,163 --> 00:04:52,625 We prosecute COVID, and 200,000 111 00:04:52,667 --> 00:04:54,294 and more growing dead Americans 112 00:04:54,335 --> 00:04:58,464 because this guy lied to the country 119 times. 113 00:04:58,506 --> 00:05:00,300 Right, we're taking it home. 114 00:05:00,341 --> 00:05:03,136 I think our path-- I mean, isn't it pretty clear 115 00:05:03,177 --> 00:05:04,637 we focus on COVID? 116 00:05:04,679 --> 00:05:06,848 I agree. 117 00:05:09,851 --> 00:05:12,020 These are the hardest-core of the Trump haters, 118 00:05:12,061 --> 00:05:13,563 but nobody should dismiss. 119 00:05:13,604 --> 00:05:15,815 These are smart, tough guys, right? 120 00:05:15,857 --> 00:05:18,109 The key to The Lincoln Project is, they say, 121 00:05:18,151 --> 00:05:20,653 "We don't wanna defeat Trump. We wanna defeat Trumpism." 122 00:05:20,695 --> 00:05:23,740 These are old-school RINOs that are globalists, okay? 123 00:05:23,781 --> 00:05:25,450 And they've now applied this. 124 00:05:25,491 --> 00:05:27,577 And I think, in a very sophisticated, smart way, 125 00:05:27,618 --> 00:05:30,288 they're just trying to peel off about 4%. 126 00:05:30,330 --> 00:05:31,664 Hmm. 127 00:05:32,582 --> 00:05:35,084 The old-school RINOs. 128 00:05:35,126 --> 00:05:39,005 Guys are sophisticated, strategy, right? 129 00:05:39,047 --> 00:05:40,590 I thought it was a good clip of Bannon. 130 00:05:40,631 --> 00:05:42,467 - Come on. - Yeah. 131 00:05:42,508 --> 00:05:44,010 Got Lincoln Project on his head. 132 00:05:46,054 --> 00:05:48,598 So the Bannon line is a strategic focus 133 00:05:48,639 --> 00:05:50,475 of The Lincoln Project. 134 00:05:50,516 --> 00:05:54,354 If we get 4% of Republicans to vote for Joe Biden, 135 00:05:54,395 --> 00:05:56,105 then the likelihood of Donald Trump losing 136 00:05:56,147 --> 00:05:58,775 is really quite significant. 137 00:05:59,400 --> 00:06:02,695 Truth of the matter is, COVID is the one issue 138 00:06:02,737 --> 00:06:07,075 that has proven to break Republican support levels 139 00:06:07,116 --> 00:06:09,035 against Donald Trump. 140 00:06:09,077 --> 00:06:12,955 It's literally taken a pandemic of historic proportions 141 00:06:12,997 --> 00:06:15,208 to snap Republicans out of it. 142 00:06:15,249 --> 00:06:16,709 It's not the authoritarianism. 143 00:06:16,751 --> 00:06:18,002 It's not the disrespect that we've engendered 144 00:06:18,044 --> 00:06:19,879 around the world. 145 00:06:19,921 --> 00:06:22,673 It's their family dying because of his incompetence. 146 00:06:22,715 --> 00:06:24,425 That's what it took. 147 00:06:24,675 --> 00:06:26,969 So the strategy, seeing the COVID spike 148 00:06:27,011 --> 00:06:29,847 and start to literally place ads. 149 00:06:29,889 --> 00:06:31,641 As we know, the virus is going to start growing 150 00:06:31,682 --> 00:06:33,142 in these markets, 151 00:06:33,184 --> 00:06:35,937 because as long as COVID is the discussion, 152 00:06:35,978 --> 00:06:38,856 it's prime opportunity for us to go in 153 00:06:38,898 --> 00:06:41,901 and start messaging into this unfortunate situation, 154 00:06:41,943 --> 00:06:43,903 which, you don't ever wanna do this, 155 00:06:43,945 --> 00:06:46,155 but it would be political malpractice if we didn't. 156 00:06:46,197 --> 00:06:50,076 tense music 157 00:06:50,118 --> 00:06:53,371 All right, 30 minutes. 158 00:06:53,413 --> 00:06:55,039 Let's write a script. 159 00:06:58,626 --> 00:07:00,336 The Trump plan: 160 00:07:00,378 --> 00:07:01,838 after months of lies and empty promises, 161 00:07:01,879 --> 00:07:03,589 he told the terrifying truth. 162 00:07:04,549 --> 00:07:05,842 The Trump plan: 163 00:07:05,883 --> 00:07:07,718 after months of lies and empty promises, 164 00:07:07,760 --> 00:07:10,388 he told the terrifying truth. 165 00:07:12,223 --> 00:07:15,101 He wants to infect seven out of ten Americans with COVID. 166 00:07:16,894 --> 00:07:18,396 "He wants to infect"-- I can't say that. 167 00:07:18,438 --> 00:07:20,565 That's not quite there. 168 00:07:21,232 --> 00:07:23,693 Donald Trump was just a terrible person. 169 00:07:23,734 --> 00:07:26,195 - The worst president-- - Today. 170 00:07:26,237 --> 00:07:29,407 He is the worst president in American history. 171 00:07:29,449 --> 00:07:31,784 He's divided the country. 172 00:07:31,826 --> 00:07:33,911 He incited hate 173 00:07:33,953 --> 00:07:38,708 and lied to all of us 174 00:07:38,749 --> 00:07:41,919 about everything tens of thousands of times. 175 00:07:46,966 --> 00:07:48,134 Say goodbye to your parents, 176 00:07:48,176 --> 00:07:50,636 your neighbors, your friends, 177 00:07:50,678 --> 00:07:53,389 'cause the Trump plan will kill millions. 178 00:07:53,431 --> 00:07:55,308 I would love to say, "Because of the fool 179 00:07:55,349 --> 00:07:57,268 that sits behind the Oval Office. 180 00:07:57,310 --> 00:07:59,145 - Vote him out." - We can say that. 181 00:08:01,731 --> 00:08:03,483 Done. 182 00:08:03,524 --> 00:08:04,484 All right. 183 00:08:09,155 --> 00:08:10,948 Some people think I'm pretty good at this shit. 184 00:08:10,990 --> 00:08:15,328 I'm the anthropologist of Donald Trump's shitty world. 185 00:08:17,872 --> 00:08:19,749 The Trump plan: 186 00:08:19,790 --> 00:08:22,793 after months of lies and empty promises, 187 00:08:22,835 --> 00:08:25,671 he's told us the terrifying truth. 188 00:08:25,713 --> 00:08:28,424 His herd-immunity plan is to infect 189 00:08:28,466 --> 00:08:31,636 seven out of ten Americans with COVID. 190 00:08:31,677 --> 00:08:35,848 The Trump plan will kill at least three million people. 191 00:08:35,890 --> 00:08:38,142 Say goodbye to your parents, 192 00:08:38,184 --> 00:08:39,977 your neighbors, 193 00:08:40,019 --> 00:08:41,812 your friends, 194 00:08:41,854 --> 00:08:44,482 because the Trump plan will kill millions 195 00:08:44,524 --> 00:08:46,275 in the next four years, 196 00:08:46,317 --> 00:08:48,110 maybe even you. 197 00:08:48,152 --> 00:08:51,030 suspenseful music 198 00:08:57,370 --> 00:08:59,038 So, Reed, when did The Lincoln Project 199 00:08:59,080 --> 00:09:01,082 really kind of take off? 200 00:09:01,123 --> 00:09:04,126 Look, if COVID hadn't come on, 201 00:09:04,168 --> 00:09:07,505 I'm not sure you and I are having this conversation, 202 00:09:07,547 --> 00:09:10,132 because he gave us our opening to really understand 203 00:09:10,174 --> 00:09:13,219 how to climb inside his head and stay there 204 00:09:13,261 --> 00:09:16,639 and, you know, make the summer, from our perspective, 205 00:09:16,681 --> 00:09:18,724 about giving Trump what he could take, 206 00:09:18,766 --> 00:09:20,017 you know, day in and day out. 207 00:09:22,270 --> 00:09:23,688 What happened in Hazleton 208 00:09:23,729 --> 00:09:25,690 is happening around the country: neighborhoods... 209 00:09:25,731 --> 00:09:28,609 We buy Fox News in Washington, D.C., every week-- 210 00:09:28,651 --> 00:09:31,112 Tucker Carlson, Fox & Friends, 211 00:09:31,153 --> 00:09:33,489 Sean Hannity-- because we know 212 00:09:33,531 --> 00:09:35,241 he sits in the residence every night 213 00:09:35,283 --> 00:09:37,285 and watches Fox News. 214 00:09:37,326 --> 00:09:38,786 He's like an old man, right? 215 00:09:38,828 --> 00:09:40,496 He's a cranky old man. 216 00:09:40,538 --> 00:09:42,540 And we knew that if we buy these spots, 217 00:09:42,582 --> 00:09:45,084 eventually he was gonna see them. 218 00:09:45,126 --> 00:09:46,711 Live from the Lincoln Memorial 219 00:09:46,752 --> 00:09:48,212 in Washington, D.C., 220 00:09:48,254 --> 00:09:51,007 we are joined now by President Donald Trump. 221 00:09:51,048 --> 00:09:53,092 Last May, we heard that he was gonna 222 00:09:53,134 --> 00:09:55,678 go to the Lincoln Memorial on a Sunday night 223 00:09:55,720 --> 00:09:57,138 and do a Fox News town hall. 224 00:09:57,179 --> 00:09:59,181 - That's amazing. - Thanks for doing this. 225 00:09:59,223 --> 00:10:02,226 And so after that, we put up an ad. 226 00:10:02,268 --> 00:10:05,062 It was not only about COVID but also about Trump. 227 00:10:05,104 --> 00:10:07,440 There's mourning in America. 228 00:10:07,481 --> 00:10:11,277 Today more than 175,000 Americans 229 00:10:11,319 --> 00:10:14,363 have died from a deadly virus Donald Trump ignored, 230 00:10:14,405 --> 00:10:16,198 praising China's response 231 00:10:16,240 --> 00:10:18,451 instead of heeding the warnings, 232 00:10:18,492 --> 00:10:21,621 then blaming them to cover his own failures. 233 00:10:21,662 --> 00:10:22,455 And that night I'm sitting in bed 234 00:10:22,496 --> 00:10:24,081 in front of my laptop, 235 00:10:24,123 --> 00:10:26,626 and I'm like, " What? 236 00:10:26,667 --> 00:10:29,045 He's attacking us." 237 00:10:29,086 --> 00:10:32,089 dramatic music 238 00:10:47,188 --> 00:10:49,357 And then on the tarmac the next day 239 00:10:49,398 --> 00:10:51,192 in front of Air Force One, 240 00:10:51,233 --> 00:10:53,319 somebody in the White House press pool asks him about us. 241 00:10:53,361 --> 00:10:54,528 Do you wanna make any comment 242 00:10:54,570 --> 00:10:56,656 about this Lincoln Project ad? 243 00:10:56,697 --> 00:10:57,990 Yeah, no, I saw it. 244 00:10:58,032 --> 00:11:00,326 They should call it The Losers Project. 245 00:11:00,368 --> 00:11:02,787 Okay, thanks. 246 00:11:02,828 --> 00:11:04,914 That was the beginning of history for us. 247 00:11:04,955 --> 00:11:06,749 The president not happy with a new ad 248 00:11:06,791 --> 00:11:08,626 from a group of conservatives 249 00:11:08,668 --> 00:11:11,170 who haven't been shy in going after him. 250 00:11:11,212 --> 00:11:13,756 The Lincoln Project released this ad. 251 00:11:13,798 --> 00:11:15,591 They call it Mourning in America. 252 00:11:15,633 --> 00:11:18,511 An organization known as The Lincoln Project 253 00:11:18,552 --> 00:11:21,180 put out, like, the harshest ad. 254 00:11:21,222 --> 00:11:22,139 The Lincoln Project 255 00:11:22,181 --> 00:11:23,182 is like watching 256 00:11:23,224 --> 00:11:25,184 a Jay-Z/Nas rap battle. 257 00:11:25,226 --> 00:11:27,144 I don't give money to political organizations. 258 00:11:27,186 --> 00:11:28,854 I've given money to Lincoln Project 259 00:11:28,896 --> 00:11:30,189 because of ads like this. 260 00:11:30,231 --> 00:11:32,775 You know, we had raised, I think, about $2 million 261 00:11:32,817 --> 00:11:35,361 up until the moment he attacked us. 262 00:11:35,403 --> 00:11:36,821 And we raised $2 million 263 00:11:36,862 --> 00:11:39,198 in the immediate 24 hours afterward. 264 00:11:39,240 --> 00:11:41,534 It's not fair to Abraham Lincoln, 265 00:11:41,575 --> 00:11:43,035 a great president. 266 00:11:43,077 --> 00:11:45,037 Does he just not comprehend that he got 267 00:11:45,079 --> 00:11:48,040 so much more attention to your commercial 268 00:11:48,082 --> 00:11:50,167 by his public reactions today? 269 00:11:50,209 --> 00:11:52,086 You know, we expected this ad to hit. 270 00:11:52,128 --> 00:11:53,754 We did not expect him to behave 271 00:11:53,796 --> 00:11:56,716 in the completely maniacal way he behaved all day today, 272 00:11:56,757 --> 00:11:58,342 but here we are. 273 00:11:58,384 --> 00:12:00,261 None of this is that complicated. 274 00:12:00,302 --> 00:12:03,848 Like, we never poll tested Mourning in America, 275 00:12:03,889 --> 00:12:05,433 and it got his attention. 276 00:12:07,059 --> 00:12:09,395 It's all psychology at some point, right? 277 00:12:22,283 --> 00:12:24,577 Hey, Mary. It's Ron. How are you? 278 00:12:25,119 --> 00:12:26,746 Hi, Ron. I'm okay. How are you doing? 279 00:12:26,787 --> 00:12:28,914 I'm okay. I'm hanging in there. 280 00:12:29,415 --> 00:12:34,211 My team is working on a billboard design 281 00:12:34,253 --> 00:12:38,257 for--it's sort of a huge wraparound billboard 282 00:12:38,299 --> 00:12:39,675 with a couple of 283 00:12:39,717 --> 00:12:42,595 sort of extra units at 49th and Broadway. 284 00:12:42,636 --> 00:12:43,888 - Yup. - You know, this falls 285 00:12:43,929 --> 00:12:46,766 into the psyops category of our different lanes, 286 00:12:46,807 --> 00:12:50,895 and I would love to brainstorm some ideas with you 287 00:12:50,936 --> 00:12:54,273 and see what you think would be most effective. 288 00:13:06,660 --> 00:13:08,996 What do you think about the-- like, a task-- 289 00:13:09,038 --> 00:13:11,248 the COVID task force piece? 290 00:13:11,290 --> 00:13:14,001 I guess it depends on what--you know... 291 00:13:14,043 --> 00:13:15,920 When the pandemic first hit, 292 00:13:15,961 --> 00:13:18,923 my sister was finishing up 293 00:13:18,964 --> 00:13:22,468 her last year of med school in New York. 294 00:13:22,510 --> 00:13:25,930 This is when the PPE shortages were hitting. 295 00:13:25,971 --> 00:13:28,808 That was the first moment it became real for me, 296 00:13:28,849 --> 00:13:32,645 because my sister, who was seven months pregnant, 297 00:13:32,686 --> 00:13:34,814 was going to work. 298 00:13:34,855 --> 00:13:36,398 New York among the 22 states 299 00:13:36,440 --> 00:13:38,150 reporting an uptick in... 300 00:13:38,192 --> 00:13:40,945 The hospitals didn't have enough protective gear 301 00:13:40,986 --> 00:13:43,155 for the students, the doctors, the nurses 302 00:13:43,197 --> 00:13:45,115 who were putting their lives on the line 303 00:13:45,157 --> 00:13:46,826 to care for people who were sick, 304 00:13:46,867 --> 00:13:49,495 and that was because of Donald Trump 305 00:13:49,537 --> 00:13:50,663 and Jared Kushner. 306 00:13:50,704 --> 00:13:51,539 You know, and... 307 00:13:55,835 --> 00:13:56,836 Yes. 308 00:14:04,093 --> 00:14:06,554 Oh, now I think we're onto something. 309 00:14:13,811 --> 00:14:15,729 Yeah. 310 00:14:15,771 --> 00:14:18,816 While we were still thinking about what creative direction 311 00:14:18,858 --> 00:14:22,319 to go for these billboards, I decided, 312 00:14:22,361 --> 00:14:23,612 basically we should just try to fuck with them 313 00:14:23,654 --> 00:14:25,197 and get in their head, right? 314 00:14:26,365 --> 00:14:29,660 To do something similar to Mourning in America 315 00:14:29,702 --> 00:14:33,372 in order to turn out donations from all around the country. 316 00:14:33,414 --> 00:14:36,041 It was like crowdfunding for all 317 00:14:36,083 --> 00:14:38,294 the other political campaigns that we were playing in. 318 00:14:38,335 --> 00:14:40,546 - Hopefully. - Yeah. 319 00:14:42,840 --> 00:14:46,176 So we've got the space at 49th and Broadway. 320 00:14:46,218 --> 00:14:48,178 It's, like, a wraparound billboard. 321 00:14:48,220 --> 00:14:49,722 It's a block from Fox. 322 00:14:49,763 --> 00:14:52,892 Exactly, so we're brainstorming 323 00:14:52,933 --> 00:14:55,477 how to troll Jared and Ivanka. 324 00:14:55,519 --> 00:14:56,520 - Here's what it is. - Yeah. 325 00:14:56,562 --> 00:14:57,730 I don't care what it says. 326 00:14:57,771 --> 00:14:59,899 You guys come up with the worst ideas. 327 00:14:59,940 --> 00:15:02,693 - The social climber aspect-- - Right. 328 00:15:02,735 --> 00:15:04,904 You'll never eat lunch in this town again. 329 00:15:04,945 --> 00:15:07,698 I don't know, I think Rick's dead-on about this. 330 00:15:08,324 --> 00:15:11,368 What do you think about the COVID task force piece? 331 00:15:11,410 --> 00:15:14,788 Maybe that's one angle. 332 00:15:14,830 --> 00:15:16,415 Great idea. 333 00:15:16,457 --> 00:15:18,876 On March 21st, there was a meeting in the White House 334 00:15:18,918 --> 00:15:21,629 concerning the COVID plans across the country. 335 00:15:21,670 --> 00:15:24,715 And Jared decided to ax the blue states from COVID testing. 336 00:15:24,757 --> 00:15:26,133 The notion of the federal stockpile was, 337 00:15:26,175 --> 00:15:27,468 it's supposed to be our stockpile. 338 00:15:27,509 --> 00:15:28,886 It's not supposed to be state stockpiles 339 00:15:28,928 --> 00:15:30,304 that they then use. 340 00:15:30,346 --> 00:15:31,680 So we're encouraging the states to make sure 341 00:15:31,722 --> 00:15:33,057 that they're assessing the needs. 342 00:15:33,098 --> 00:15:34,224 They're getting the data from their... 343 00:15:34,266 --> 00:15:35,809 He essentially said, "Well, 344 00:15:35,851 --> 00:15:39,063 they didn't get on the phone and ask us properly. 345 00:15:39,104 --> 00:15:41,357 They weren't nice to us." 346 00:15:41,398 --> 00:15:44,360 In shorthand, "Fuck the blue states." 347 00:15:44,401 --> 00:15:47,071 Why don't we tell 'em, "You're not welcome here"? 348 00:15:47,112 --> 00:15:48,697 I know that that makes you feel good, 349 00:15:48,739 --> 00:15:51,116 but it's not achieving the objective. 350 00:15:51,158 --> 00:15:53,285 I just think it's just a play to get press, isn't it? 351 00:15:53,327 --> 00:15:54,870 Mm-hmm. 352 00:15:54,912 --> 00:15:56,956 It will achieve press, but, like, we want 353 00:15:56,997 --> 00:15:59,458 - their friends to call them. - Mm-hmm. 354 00:15:59,500 --> 00:16:00,793 Why doesn't somebody just come up with some ideas 355 00:16:00,834 --> 00:16:01,627 and put them on a piece of paper? 356 00:16:01,669 --> 00:16:03,295 Yeah, okay. 357 00:16:03,337 --> 00:16:05,798 If only Ivanka had married a nice Jewish doctor, 358 00:16:05,839 --> 00:16:08,676 tens of thousands of Americans would still be alive. 359 00:16:08,717 --> 00:16:10,427 - Ooh! - Whoa. 360 00:16:11,178 --> 00:16:13,013 Whoa. 361 00:16:13,055 --> 00:16:14,723 Well, that'll certainly get attention. 362 00:16:14,765 --> 00:16:17,017 That will certainly get attention. 363 00:16:17,059 --> 00:16:19,269 Lisa says, "No, you can't." 364 00:16:19,311 --> 00:16:21,981 Yeah, something clearly not okay with it. 365 00:16:28,612 --> 00:16:30,656 At this stage in the game, 366 00:16:30,698 --> 00:16:33,951 going after his family, going after Ivanka and Jared, 367 00:16:33,993 --> 00:16:36,245 that's just not my wheelhouse. 368 00:16:36,286 --> 00:16:39,415 I personally want to be focused on persuading people. 369 00:16:39,456 --> 00:16:40,874 But it's in New York City, right? 370 00:16:40,916 --> 00:16:42,626 We're not trying to persuade New Yorkers. 371 00:16:42,668 --> 00:16:44,795 But there's so many people in this organization 372 00:16:44,837 --> 00:16:47,506 with so many combined decades' worth of political work 373 00:16:47,548 --> 00:16:49,341 that sometimes you do have to sort of be like, 374 00:16:49,383 --> 00:16:51,552 "Okay, you've done this before, so I trust you." 375 00:16:53,345 --> 00:16:54,596 Getting Trump's attention gets us more attention, 376 00:16:54,638 --> 00:16:56,181 which gets us more firepower, 377 00:16:56,223 --> 00:16:58,017 which means we can reach more voters. 378 00:16:58,058 --> 00:17:00,019 It's a very clear life cycle, and it works very well. 379 00:17:02,146 --> 00:17:04,106 And The Lincoln Project 380 00:17:04,148 --> 00:17:06,442 is very quickly becoming a bigger thing. 381 00:17:09,862 --> 00:17:12,239 This is the stretching pains of expanding 382 00:17:12,281 --> 00:17:13,282 and doing more and doing more 383 00:17:13,323 --> 00:17:14,783 and trying to figure out a way... 384 00:17:14,825 --> 00:17:16,618 We now have 50 full-time staffers, 385 00:17:16,660 --> 00:17:18,245 35 interns, 386 00:17:18,287 --> 00:17:21,623 and eight founders and growing. 387 00:17:21,665 --> 00:17:23,709 We're still adding staff and interns. 388 00:17:23,751 --> 00:17:27,087 So my prediction is, we'll be at 100 before the election. 389 00:17:29,006 --> 00:17:31,133 John Weaver, I talk to him daily. 390 00:17:31,175 --> 00:17:33,927 I keep saying, "Stop with the interns." 391 00:17:33,969 --> 00:17:37,723 Today we went from 39 to 45. 392 00:17:37,765 --> 00:17:39,308 And we're gonna bring more. 393 00:17:39,349 --> 00:17:40,642 I'm like, "We don't need any more interns." 394 00:17:40,684 --> 00:17:42,644 We do, though. We do. We do. 395 00:17:42,686 --> 00:17:44,229 We do. 396 00:17:44,271 --> 00:17:45,606 This is, like, a really important thing... 397 00:17:45,647 --> 00:17:47,149 The thing just keeps growing... 398 00:17:47,191 --> 00:17:48,901 Actually turn those ideas into action. 399 00:17:48,942 --> 00:17:50,444 [Sarah ...faster and faster, 400 00:17:50,486 --> 00:17:53,947 and now we'll be setting up a studio for LPTV. 401 00:17:54,573 --> 00:17:58,243 But also, I think that's cool for the day show, 402 00:17:58,285 --> 00:17:59,995 but then it's reflective, 403 00:18:00,037 --> 00:18:01,246 so we'd have to put something on it. 404 00:18:01,288 --> 00:18:02,623 Hold on. 405 00:18:02,664 --> 00:18:03,832 I mean, there's the windows up there... 406 00:18:03,874 --> 00:18:06,752 I'm a producer on LPTV. 407 00:18:06,794 --> 00:18:08,087 ...think that's a big deal, 408 00:18:08,128 --> 00:18:10,255 but we could dress this whole area here. 409 00:18:10,297 --> 00:18:12,049 We'll just measure out. 410 00:18:12,091 --> 00:18:13,550 We'd realize, like, 411 00:18:13,592 --> 00:18:14,760 "Okay, we can actually put a studio together, 412 00:18:14,802 --> 00:18:16,386 and then we can get through the last, 413 00:18:16,428 --> 00:18:18,972 like, six weeks of the election in person." 414 00:18:19,014 --> 00:18:20,724 Yeah. It's, like, perfect. 415 00:18:20,766 --> 00:18:21,809 That's gonna make an impact. 416 00:18:21,850 --> 00:18:22,976 That's gonna be great content. 417 00:18:23,018 --> 00:18:24,436 Like, we want to do that. 418 00:18:24,478 --> 00:18:27,397 So... six days. 419 00:18:27,439 --> 00:18:29,108 Actually, it's more like five days. 420 00:18:29,149 --> 00:18:31,860 We've fabricated, 421 00:18:31,902 --> 00:18:34,404 upholstered, lit, 422 00:18:34,446 --> 00:18:36,573 gotten all the cameras in, 423 00:18:36,615 --> 00:18:38,992 gotten a dog in, 424 00:18:39,034 --> 00:18:41,078 and made a real set. 425 00:18:43,455 --> 00:18:45,457 How we doing? 426 00:18:45,499 --> 00:18:47,334 We started to recognize 427 00:18:47,376 --> 00:18:49,253 that we had to be out there 428 00:18:49,294 --> 00:18:52,005 with competing content in the cultural space 429 00:18:52,047 --> 00:18:54,091 beyond just what a super PAC can do. 430 00:18:54,133 --> 00:18:56,510 You sit right there. 431 00:18:56,552 --> 00:18:57,719 There are millions and millions 432 00:18:57,761 --> 00:18:59,805 and millions of Americans 433 00:18:59,847 --> 00:19:02,349 who live in a hermetically sealed bubble, 434 00:19:02,391 --> 00:19:05,269 and that bubble is fed by the twin sewage pipes 435 00:19:05,310 --> 00:19:07,437 of Fox and Facebook. 436 00:19:07,479 --> 00:19:08,647 Can you believe this? 437 00:19:08,689 --> 00:19:09,815 No. 438 00:19:09,857 --> 00:19:11,275 I'm having trouble believing it. 439 00:19:11,316 --> 00:19:13,068 Here is what we are going to do right now. 440 00:19:13,110 --> 00:19:14,736 We are gonna start from the top of the show, 441 00:19:14,778 --> 00:19:17,072 where, Tara, we will come to you in a single. 442 00:19:17,114 --> 00:19:18,657 You will introduce the show 443 00:19:18,699 --> 00:19:20,909 and a single to a two-shot bringing Rick in. 444 00:19:20,951 --> 00:19:22,452 Everything is good to go. 445 00:19:22,494 --> 00:19:23,745 Got it. 446 00:19:23,787 --> 00:19:26,915 Five, four, three, two, one. 447 00:19:26,957 --> 00:19:29,793 Good evening, and welcome to The Breakdown. 448 00:19:29,835 --> 00:19:31,503 I am Tara Setmayer, 449 00:19:31,545 --> 00:19:34,256 and we are broadcasting live from-- 450 00:19:34,298 --> 00:19:37,843 for the first time from our fancy new studio 451 00:19:37,885 --> 00:19:40,512 in an undisclosed location. 452 00:19:40,554 --> 00:19:42,639 There he is, the Rick Wilson. 453 00:19:42,681 --> 00:19:44,099 Hey, Tara, how are you? 454 00:19:44,141 --> 00:19:45,350 Fancy new digs there. 455 00:19:46,977 --> 00:19:48,562 You look at these pictures from the rallies, 456 00:19:48,604 --> 00:19:51,106 and these people are largely maskless. 457 00:19:51,148 --> 00:19:53,233 We are gonna be able to model the COVID outbreaks 458 00:19:53,275 --> 00:19:54,902 following this guy around. 459 00:19:54,943 --> 00:19:58,238 And now the White House is moving forward 460 00:19:58,280 --> 00:20:02,075 with this medically dangerous herd immunity. 461 00:20:02,117 --> 00:20:04,161 Like measles and other things, 462 00:20:04,203 --> 00:20:05,204 you're supposed to become immune to this 463 00:20:05,245 --> 00:20:06,955 once you get it. 464 00:20:06,997 --> 00:20:08,957 This doesn't work, number one, without a vaccine, 465 00:20:08,999 --> 00:20:10,542 which we don't have yet. 466 00:20:10,584 --> 00:20:13,378 If you wanna pursue the herd immunity equation, 467 00:20:13,420 --> 00:20:16,632 on the lower boundary of it, you lose 2.5 million people. 468 00:20:16,673 --> 00:20:18,800 If the idea is that you're going to end up 469 00:20:18,842 --> 00:20:20,219 giving people herd immunity 470 00:20:20,260 --> 00:20:23,222 by killing 2 1/2 million to 5 1/2 million Americans, 471 00:20:23,263 --> 00:20:25,015 you're not a president. 472 00:20:25,057 --> 00:20:26,642 You're a psychopath. 473 00:20:30,854 --> 00:20:33,732 pensive music 474 00:20:49,623 --> 00:20:53,752 She's generously shared the right AirPod with me. 475 00:20:55,295 --> 00:20:57,881 Keep the middle open for open communication. 476 00:20:57,923 --> 00:21:00,217 100%. 477 00:21:00,259 --> 00:21:02,594 Teamwork to make the dream work. 478 00:21:04,179 --> 00:21:06,682 So this is a series that we're looking at doing, 479 00:21:06,723 --> 00:21:10,060 a billboard program in multiple states. 480 00:21:13,730 --> 00:21:15,941 It's interesting that in 2020, 481 00:21:15,983 --> 00:21:18,944 we're putting up billboards as a way to campaign. 482 00:21:18,986 --> 00:21:20,445 Yeah, that looks really good. 483 00:21:22,656 --> 00:21:25,784 This is roughly--this is, like, a very early draft, 484 00:21:25,826 --> 00:21:27,452 but this is roughly where we're going. 485 00:21:29,830 --> 00:21:32,457 I like where this is going, Ron, a lot. 486 00:21:32,499 --> 00:21:35,877 Very good, Ron. It's really, really great. 487 00:21:37,004 --> 00:21:38,630 It needs to be more of that, like, 488 00:21:38,672 --> 00:21:40,048 deathly power he has. 489 00:21:40,090 --> 00:21:41,675 This is almost, like, too human. 490 00:21:45,971 --> 00:21:47,472 Yeah, I agree, Stuart. 491 00:21:47,514 --> 00:21:48,473 Okay. 492 00:21:52,144 --> 00:21:54,021 Yes. 493 00:21:54,062 --> 00:21:55,522 So you want her like I had 494 00:21:55,564 --> 00:21:57,482 in the original mock-up, right? 495 00:21:57,524 --> 00:21:59,484 - Like, where she's, like-- - No. 496 00:21:59,526 --> 00:22:04,364 For that top piece, just put the death toll. 497 00:22:04,406 --> 00:22:08,327 Yeah, I think this is--I think this is the one. 498 00:22:08,368 --> 00:22:10,787 Yup. That's it. 499 00:22:17,878 --> 00:22:20,422 So for everybody's benefit, we found a better location, 500 00:22:20,464 --> 00:22:21,923 which is actually a block north, 501 00:22:21,965 --> 00:22:23,925 right in the bow tie of Times Square 502 00:22:23,967 --> 00:22:26,845 on the building that Good Morning America tapes in. 503 00:22:26,887 --> 00:22:30,515 And we are moving money and creative today. 504 00:22:30,557 --> 00:22:32,476 I think we have to be careful, 505 00:22:32,517 --> 00:22:34,019 especially in the last weeks. 506 00:22:34,061 --> 00:22:36,521 Like, this is everything that we're talking about. 507 00:22:36,563 --> 00:22:39,358 My biggest concern is that I feel like our priority-- 508 00:22:39,399 --> 00:22:41,318 all of the stuff that we're talking about is good. 509 00:22:41,360 --> 00:22:43,028 I get it. I know where you're coming from. 510 00:22:43,070 --> 00:22:46,823 But our job is to persuade people to vote for Biden. 511 00:22:46,865 --> 00:22:48,617 Insulting people doesn't do that. 512 00:22:48,658 --> 00:22:51,161 We're here to persuade people to vote for Joe Biden. 513 00:22:51,203 --> 00:22:52,996 I just wanna make sure that we don't forget 514 00:22:53,038 --> 00:22:54,414 that that's our priority. 515 00:22:56,249 --> 00:22:57,709 Sorry to bring the crowd down. 516 00:22:57,751 --> 00:22:59,086 - It sounds like a great ad. - No, no, no. 517 00:22:59,127 --> 00:23:00,379 That was the first thing-- 518 00:23:00,420 --> 00:23:01,630 Sounds like a fun ad, but-- 519 00:23:01,671 --> 00:23:03,215 When I saw it, that was what my concern was. 520 00:23:03,256 --> 00:23:05,133 Yeah, yeah, I do worry about that. 521 00:23:05,175 --> 00:23:07,010 We always walk close to that line, 522 00:23:07,052 --> 00:23:09,012 and we're always disciplined about stepping back from it. 523 00:23:09,054 --> 00:23:10,847 I just wanna make sure that we 524 00:23:10,889 --> 00:23:12,265 - continue to be-- - We should show restraint. 525 00:23:12,307 --> 00:23:13,350 Yes. 526 00:23:13,392 --> 00:23:15,227 Sometimes less is more. 527 00:23:19,940 --> 00:23:21,775 Some of our ads, I know, 528 00:23:21,817 --> 00:23:22,859 can be tough to watch 529 00:23:22,901 --> 00:23:24,152 every now and then. 530 00:23:24,194 --> 00:23:25,737 Where are we in releasing? 531 00:23:25,779 --> 00:23:27,406 What have we released so far? 532 00:23:27,447 --> 00:23:29,741 Arizona, morning in Arizona this weekend. 533 00:23:29,783 --> 00:23:31,243 We'll drop Florida tomorrow. 534 00:23:31,284 --> 00:23:33,537 We'll do D.C. Thursday. 535 00:23:33,578 --> 00:23:35,831 This is Reed's and Steve's 536 00:23:35,872 --> 00:23:39,167 and John's and Brooke's project. 537 00:23:39,209 --> 00:23:41,753 I think we should go play all of our Senate ads 538 00:23:41,795 --> 00:23:44,423 on the base of the senatorial committee building... 539 00:23:47,300 --> 00:23:49,094 ...in the last week, right? 540 00:23:49,136 --> 00:23:52,222 Like, I think, like, we should fucking do that. 541 00:23:52,264 --> 00:23:54,850 I love it. I love it. 542 00:23:54,891 --> 00:23:56,268 They're a very enthusiastic 543 00:23:56,309 --> 00:23:59,729 and creative group of guys. 544 00:23:59,771 --> 00:24:02,023 I'm a somewhat conservative 545 00:24:02,065 --> 00:24:03,817 New England grandmother, you know? 546 00:24:03,859 --> 00:24:04,943 - Thank you. - Thanks, Jennifer. 547 00:24:04,985 --> 00:24:06,236 Good to see you. 548 00:24:06,278 --> 00:24:07,654 They reached out to me 549 00:24:07,696 --> 00:24:09,156 and invited me in, 550 00:24:09,197 --> 00:24:10,866 and I'm very happy to be part of it. 551 00:24:10,907 --> 00:24:12,451 I will see you all again 552 00:24:12,492 --> 00:24:13,869 before the day's over, I'm sure. 553 00:24:13,910 --> 00:24:15,370 All right. Are we good? 554 00:24:16,872 --> 00:24:18,915 He owes me. 555 00:24:18,957 --> 00:24:21,585 Jennifer, what a long, strange trip it has been. 556 00:24:21,626 --> 00:24:23,086 - We go way back. - Jennifer... 557 00:24:23,128 --> 00:24:24,629 Where the hell are we now? 558 00:24:24,671 --> 00:24:26,214 ...we go way back. 559 00:24:26,256 --> 00:24:29,468 I mean, Jennifer was a Republican's Republican 560 00:24:29,509 --> 00:24:32,762 before her conversion, 561 00:24:32,804 --> 00:24:34,806 the bright light that came from Donald Trump. 562 00:24:34,848 --> 00:24:36,057 Yeah, before Trump. 563 00:24:36,099 --> 00:24:37,976 Yeah. 564 00:24:38,018 --> 00:24:39,895 I was chairman of New Hampshire Republican Party 565 00:24:39,936 --> 00:24:42,314 when Donald Trump was nominated. 566 00:24:42,355 --> 00:24:43,982 - Thank you, darling. - Good luck. 567 00:24:44,024 --> 00:24:46,485 And I remember my friends would say to me, 568 00:24:46,526 --> 00:24:48,236 "You guys in New Hampshire, you're gonna stop it. 569 00:24:48,278 --> 00:24:50,405 He's not gonna win New Hampshire really, is he?" 570 00:24:50,447 --> 00:24:51,823 - You feel good about it? - Yeah. 571 00:24:52,949 --> 00:24:54,951 Oh, wow. 572 00:24:54,993 --> 00:24:56,536 Wow, wow, wow. 573 00:24:57,996 --> 00:24:59,164 So beautiful. 574 00:24:59,206 --> 00:25:00,332 It was awful. 575 00:25:00,373 --> 00:25:02,083 So beautiful. 576 00:25:03,752 --> 00:25:05,712 And I have spent every minute since then 577 00:25:05,754 --> 00:25:08,548 feeling some level of personal responsibility 578 00:25:08,590 --> 00:25:11,301 of making sure that we don't let this happen again. 579 00:25:13,553 --> 00:25:14,721 Okay. 580 00:25:14,763 --> 00:25:15,889 Is this where I belong? 581 00:25:15,931 --> 00:25:16,848 - All right. - Yeah. 582 00:25:16,890 --> 00:25:18,391 Jennifer! 583 00:25:18,433 --> 00:25:20,393 - Hey, how are you? - I'm good. 584 00:25:20,435 --> 00:25:22,562 - Here she is. - So how's it going? 585 00:25:22,604 --> 00:25:24,022 This is me hugging you, 'cause I can't, 586 00:25:24,064 --> 00:25:24,981 -'cause COVID. - I know. I know. 587 00:25:25,023 --> 00:25:26,399 I know. 588 00:25:26,441 --> 00:25:29,027 Jennifer Horn is a Republican. 589 00:25:29,069 --> 00:25:31,738 She's also, like, the quintessential American mom. 590 00:25:33,490 --> 00:25:36,493 She's able to reach all these women 591 00:25:36,535 --> 00:25:38,161 who wanna hear from someone like her. 592 00:25:38,578 --> 00:25:40,372 Jennifer, are you ready? 593 00:25:40,413 --> 00:25:41,665 I'm ready. 594 00:25:41,706 --> 00:25:45,293 - Let's do it. - Three, two, one. 595 00:25:45,335 --> 00:25:46,836 So much going on right now. 596 00:25:46,878 --> 00:25:48,380 It sounds like we've got a lot of people waiting. 597 00:25:48,421 --> 00:25:50,382 Our next caller is Janet. 598 00:25:50,423 --> 00:25:52,050 I'm one of those white suburban women 599 00:25:52,092 --> 00:25:53,885 that is not voting for Trump. 600 00:25:53,927 --> 00:25:56,846 He's ripping our country apart in such a manner 601 00:25:56,888 --> 00:25:59,474 that hasn't happened since the Civil War. 602 00:25:59,516 --> 00:26:02,811 So how do we talk to each other in a way that is not 603 00:26:02,852 --> 00:26:06,231 gonna be defensive or volatile? 604 00:26:06,856 --> 00:26:09,276 I have had many conversations with people 605 00:26:09,317 --> 00:26:10,986 who have called in to our show, 606 00:26:11,027 --> 00:26:13,446 written in, tweeted, who have said, 607 00:26:13,488 --> 00:26:15,115 "I was undecided," 608 00:26:15,156 --> 00:26:17,033 or, "I was going to vote for Trump, 609 00:26:17,075 --> 00:26:19,995 and a conversation that Jennifer had about empathy 610 00:26:20,036 --> 00:26:21,496 spoke to my heart and told me 611 00:26:21,538 --> 00:26:23,582 that I am now going to vote for Biden." 612 00:26:23,623 --> 00:26:26,084 Like, that's the fucking goal. 613 00:26:29,963 --> 00:26:32,716 With the vendor and-- 614 00:26:35,552 --> 00:26:36,761 Hi. 615 00:26:37,596 --> 00:26:38,763 Hi. 616 00:26:39,180 --> 00:26:41,391 - It's a bit stressful. - What happened? 617 00:26:41,433 --> 00:26:44,394 So the fun thing about billboards is, 618 00:26:44,436 --> 00:26:47,105 they're different than TV. 619 00:26:47,147 --> 00:26:51,026 That means there are strict guidelines 620 00:26:51,067 --> 00:26:52,944 that different companies have. 621 00:26:52,986 --> 00:26:56,239 And in this case, saying, "Trump lied. 622 00:26:56,281 --> 00:26:59,451 200,000 people died," is apparently an opinion 623 00:26:59,492 --> 00:27:00,785 and not a fact. 624 00:27:00,827 --> 00:27:02,829 So we can't use that. 625 00:27:02,871 --> 00:27:05,206 We just have to adapt to that, 626 00:27:05,248 --> 00:27:08,043 because now billboard spaces are filling up quickly. 627 00:27:08,084 --> 00:27:10,420 Okay, I'll be over there now. 628 00:27:10,462 --> 00:27:12,130 Can't use that. 629 00:27:13,423 --> 00:27:15,008 Can't use that. 630 00:27:15,050 --> 00:27:18,136 Can't use this or the photo behind it. 631 00:27:18,178 --> 00:27:19,387 This is for what, Arizona, 632 00:27:19,429 --> 00:27:21,473 where we have a problem? 633 00:27:21,514 --> 00:27:25,226 Florida, Arizona, Pennsylvania, Wisconsin. 634 00:27:25,268 --> 00:27:26,353 Great. 635 00:27:26,394 --> 00:27:28,188 - Nothing important. - Mm-mm. 636 00:27:28,229 --> 00:27:30,482 They don't have any value in the Electoral College. 637 00:27:32,067 --> 00:27:33,276 I have a feeling 638 00:27:33,318 --> 00:27:35,236 that whatever we do with these quotes 639 00:27:35,278 --> 00:27:37,364 is gonna get shot down at this point. 640 00:27:37,405 --> 00:27:39,866 I would bet that, 641 00:27:39,908 --> 00:27:44,245 but we need to play their game for now, unfortunately. 642 00:27:44,287 --> 00:27:48,166 So we pretty much need to do this today, 643 00:27:48,208 --> 00:27:51,002 because we're set back another 48 to 72 hours, 644 00:27:51,044 --> 00:27:52,671 and ballots are gonna start dropping in states 645 00:27:52,712 --> 00:27:54,839 if they haven't already. 646 00:27:54,881 --> 00:27:59,803 So we're between, like, a boulder and a cliff 647 00:27:59,844 --> 00:28:03,264 and, like, a hard place and, like, a shark. 648 00:28:04,724 --> 00:28:06,393 Like a pterodactyl but the one from, like, 649 00:28:06,434 --> 00:28:08,269 Jurassic Park III. 650 00:28:17,696 --> 00:28:18,988 I literally woke up to, like, 651 00:28:19,030 --> 00:28:20,907 five people saying, like, 652 00:28:20,949 --> 00:28:22,951 "New Yorker article looks-- it's great." 653 00:28:22,992 --> 00:28:25,161 I was like, "What?" 654 00:28:25,203 --> 00:28:27,038 - I was like, "It's out?" - Yeah. 655 00:28:28,039 --> 00:28:29,499 You were one of them. 656 00:28:29,541 --> 00:28:31,376 That was the first thing I read this morning. 657 00:28:31,418 --> 00:28:33,336 Me too. Like this. 658 00:28:33,378 --> 00:28:35,380 Yeah. 659 00:28:44,305 --> 00:28:46,057 This is, like, Steve Schmidt's, 660 00:28:46,099 --> 00:28:49,894 Rick Wilson's, Reed Galen's, John Weaver's baby. 661 00:28:52,230 --> 00:28:53,606 I mean, like, as, like, 662 00:28:53,648 --> 00:28:55,233 a young gay kid in New York City, 663 00:28:55,275 --> 00:28:57,110 to be in The New Yorker 664 00:28:57,152 --> 00:28:58,570 is just-- 665 00:29:00,905 --> 00:29:03,450 Just, like, makes me really emotional. 666 00:29:03,491 --> 00:29:04,534 - I don't know. - No. 667 00:29:04,576 --> 00:29:07,954 Yeah, it's like, it's just a-- 668 00:29:07,996 --> 00:29:08,913 I don't know. 669 00:29:11,124 --> 00:29:12,333 That New Yorker reporter 670 00:29:12,375 --> 00:29:14,002 didn't even talk to us, 671 00:29:14,043 --> 00:29:16,254 anybody on our team, as far as I know. 672 00:29:20,258 --> 00:29:21,426 It's all good. [chuckles] 673 00:29:23,261 --> 00:29:25,764 Like, I read the article, or I skimmed it a little bit. 674 00:29:27,640 --> 00:29:30,435 I learned who brought dogs. 675 00:29:30,477 --> 00:29:32,812 I learned what kind of breed they were. 676 00:29:32,854 --> 00:29:34,773 That was cool. 677 00:29:35,440 --> 00:29:39,277 But the work that Mike's done and Zach's done 678 00:29:39,319 --> 00:29:40,653 means more to me personally... 679 00:29:40,695 --> 00:29:41,821 Yeah. 680 00:29:41,863 --> 00:29:43,948 ...than a fucking article. 681 00:29:43,990 --> 00:29:48,286 Mike has literally put his entire career at risk. 682 00:29:49,996 --> 00:29:52,332 Mike is, like, the entire targeting operation 683 00:29:52,373 --> 00:29:55,084 of Lincoln Project and--yeah. 684 00:29:55,126 --> 00:29:56,586 I thought we were just a Twitter account 685 00:29:56,628 --> 00:29:58,922 when I first learned about The Lincoln Project. 686 00:29:58,963 --> 00:30:02,842 Like, I saw some pretty spicy tweets. 687 00:30:02,884 --> 00:30:04,803 I'm gonna do this. Watch. 688 00:30:07,555 --> 00:30:09,933 The power you wield is-- 689 00:30:09,974 --> 00:30:11,893 Insane. It's actually insane. 690 00:30:11,935 --> 00:30:14,270 - It's too much. - It's insane. 691 00:30:14,312 --> 00:30:16,648 You know, like, the shit we're all doing is pretty hard. 692 00:30:16,689 --> 00:30:18,566 No, I think everyone has a hand in it. 693 00:30:18,608 --> 00:30:21,778 - Yeah. - And I think--I think it's-- 694 00:30:21,820 --> 00:30:23,279 - Like, I feel-- - It's like, it's not 695 00:30:23,321 --> 00:30:25,240 anyone's place to, like, take credit. 696 00:30:25,281 --> 00:30:26,616 No, no, no, I'm not saying, like-- 697 00:30:26,658 --> 00:30:28,159 - Like, we all do-- - I didn't think it was bad. 698 00:30:28,201 --> 00:30:32,288 I just wish other people had been highlighted. 699 00:30:32,330 --> 00:30:34,749 That's all. 700 00:30:34,791 --> 00:30:36,334 Is there something about the article 701 00:30:36,376 --> 00:30:37,502 that created tension? 702 00:30:39,045 --> 00:30:40,755 No, I think it was--it's good. 703 00:30:40,797 --> 00:30:44,175 I don't think anyone has tension about it, 704 00:30:44,217 --> 00:30:46,219 that I'm aware of, at least. 705 00:30:46,261 --> 00:30:47,595 I don't know. 706 00:30:56,020 --> 00:30:59,065 It's gonna be a good day. Gonna be a great day. 707 00:31:01,234 --> 00:31:02,527 Sarah wants to know if we're coming into the-- 708 00:31:02,569 --> 00:31:03,820 she emailed the whole team 709 00:31:03,862 --> 00:31:05,071 to see who's coming to the office today. 710 00:31:05,113 --> 00:31:06,239 - Should I say we're-- - We're not going. 711 00:31:06,281 --> 00:31:08,199 - Okay. - Yo. 712 00:31:08,825 --> 00:31:10,618 Yeah, guys, I wanna have a quick chat 713 00:31:10,660 --> 00:31:13,162 with everybody. 714 00:31:13,204 --> 00:31:15,331 Did everybody read the New Yorker piece today? 715 00:31:15,373 --> 00:31:16,791 Started to. 716 00:31:18,877 --> 00:31:23,214 It bites me to no fucking end 717 00:31:23,256 --> 00:31:26,801 that The New Yorker can write a fucking story 718 00:31:26,843 --> 00:31:29,387 called "The War Room of The Lincoln Project" 719 00:31:29,429 --> 00:31:33,057 without talking to the people that run the fucking war room. 720 00:31:33,099 --> 00:31:36,644 There is a narrative about The Lincoln Project 721 00:31:36,686 --> 00:31:39,147 being just an internet sensation 722 00:31:39,188 --> 00:31:43,067 and a great tweet machine and really cool ads 723 00:31:43,109 --> 00:31:46,988 when we all know that that is not all of who we are, 724 00:31:47,030 --> 00:31:49,949 that if this race is won, it's gonna be 725 00:31:49,991 --> 00:31:54,078 because of the work that the people in this room did... 726 00:31:54,120 --> 00:31:57,624 obviously not exclusively but... 727 00:31:57,665 --> 00:31:59,751 substantially. 728 00:31:59,792 --> 00:32:01,085 I'll be honest, guys. 729 00:32:01,127 --> 00:32:02,629 Like, I don't really care. 730 00:32:02,670 --> 00:32:03,713 No. Well, here's the thing. 731 00:32:03,755 --> 00:32:04,756 This is important. 732 00:32:04,797 --> 00:32:06,215 And let me teach you a lesson, 733 00:32:06,257 --> 00:32:08,384 'cause you're really young in this business. 734 00:32:08,426 --> 00:32:12,013 If you don't tell your story, somebody else is gonna. 735 00:32:12,055 --> 00:32:13,848 Yeah. Okay. 736 00:32:13,890 --> 00:32:15,224 Yeah. 737 00:32:15,266 --> 00:32:16,476 We would be kidding ourselves 738 00:32:16,517 --> 00:32:19,062 if we said that the angling hasn't begun. 739 00:32:19,103 --> 00:32:21,898 And I think the best thing that we can do, 740 00:32:21,940 --> 00:32:23,232 you know, let's be honest about the angling. 741 00:32:23,274 --> 00:32:24,692 It's the thing that happens on campaigns. 742 00:32:24,734 --> 00:32:25,944 It's like, it's not a nice thing, 743 00:32:25,985 --> 00:32:27,445 but it's a thing that happens. 744 00:32:27,487 --> 00:32:30,031 The best kind of angling is continuing to deliver. 745 00:32:30,073 --> 00:32:32,951 dramatic music 746 00:32:39,082 --> 00:32:40,750 We're not making the ads. 747 00:32:40,792 --> 00:32:43,211 We're not the ones who were on cable news. 748 00:32:43,753 --> 00:32:46,214 That's what made The Lincoln Project 749 00:32:46,255 --> 00:32:48,132 as influential as it is. 750 00:32:48,174 --> 00:32:50,593 But that alone is not sufficient 751 00:32:50,635 --> 00:32:52,929 to actually move the voters to accomplish 752 00:32:52,971 --> 00:32:55,014 the mission that we are talking about. 753 00:32:56,849 --> 00:32:59,852 That requires data work and targeting 754 00:32:59,894 --> 00:33:01,688 and understanding the voters 755 00:33:01,729 --> 00:33:04,107 at a very small, granular level. 756 00:33:04,148 --> 00:33:05,525 And it's what we do. 757 00:33:07,402 --> 00:33:08,987 We take pride in that. 758 00:33:10,738 --> 00:33:13,032 That needs to be respected. 759 00:33:13,074 --> 00:33:14,367 And... 760 00:33:17,120 --> 00:33:18,871 ...you know, it's just-- 761 00:33:18,913 --> 00:33:21,124 I don't think that my guys are feeling that right now. 762 00:33:21,165 --> 00:33:22,834 I know I'm not. 763 00:33:34,804 --> 00:33:36,347 This is a Fox News alert. 764 00:33:36,389 --> 00:33:38,599 I'm Ashley Strohmier, live from New York. 765 00:33:38,641 --> 00:33:41,310 President Trump just tweeted moments ago 766 00:33:41,352 --> 00:33:42,854 that he and the first lady have tested positive 767 00:33:42,895 --> 00:33:44,605 for the coronavirus. 768 00:33:44,647 --> 00:33:46,774 The president and first lady now isolating 769 00:33:46,816 --> 00:33:48,818 here at the White House in the residence behind me, 770 00:33:48,860 --> 00:33:51,029 with all public events canceled. 771 00:33:51,070 --> 00:33:52,655 The president formally introduced 772 00:33:52,697 --> 00:33:54,824 his Supreme Court nominee, Amy Coney Barrett, 773 00:33:54,866 --> 00:33:57,035 just days earlier during a September 26th 774 00:33:57,076 --> 00:33:58,828 Rose Garden ceremony. 775 00:33:58,870 --> 00:34:00,830 Several of the attending audience members 776 00:34:00,872 --> 00:34:03,541 since also tested positive for the virus. 777 00:34:03,583 --> 00:34:06,002 This is more than an October surprise. 778 00:34:06,044 --> 00:34:08,296 It's like an October asteroid hit. 779 00:34:16,012 --> 00:34:17,221 Hey, gang. 780 00:34:17,263 --> 00:34:18,765 - Hey. - Hey. 781 00:34:18,806 --> 00:34:20,725 Well, we have to start breaking our news cycles down 782 00:34:20,767 --> 00:34:23,352 into milliseconds, I guess. 783 00:34:23,394 --> 00:34:26,439 Trump's got COVID, and that organization, 784 00:34:26,481 --> 00:34:29,525 I'm betting right now, is in chaos. 785 00:34:29,567 --> 00:34:33,112 Let me give you more insight in the White House. 786 00:34:33,154 --> 00:34:36,157 Our little friend over there is sending me stuff right now. 787 00:34:36,199 --> 00:34:38,826 She's on the Zoom call, and she said, 788 00:34:38,868 --> 00:34:42,205 "No one knows who's in charge right now of anything." 789 00:34:42,246 --> 00:34:45,249 She said, "Major push 790 00:34:45,291 --> 00:34:49,921 to ensure that we call out liberal media 791 00:34:49,962 --> 00:34:53,257 for snickering at Trump and first lady. 792 00:34:53,299 --> 00:34:55,718 Highlight anything that looks insensitive 793 00:34:55,760 --> 00:34:57,261 to the first family as they're going 794 00:34:57,303 --> 00:34:58,763 through this terrible crisis." 795 00:34:58,805 --> 00:35:00,056 Oh, my fucking God. 796 00:35:00,098 --> 00:35:01,057 This is the best one I've seen. 797 00:35:01,099 --> 00:35:02,391 Trump beat Biden 798 00:35:02,433 --> 00:35:04,060 while suffering from COVID 799 00:35:04,102 --> 00:35:05,353 in debate. 800 00:35:06,938 --> 00:35:08,272 - Jesus Christ. - You know what? 801 00:35:08,314 --> 00:35:10,733 Like, the beauty-- here's the thing 802 00:35:10,775 --> 00:35:12,902 is that the beauty of living in a fictional world 803 00:35:12,944 --> 00:35:15,822 means you can make up whatever goddamn thing you want to. 804 00:35:15,863 --> 00:35:18,032 I don't wanna be cruel, 805 00:35:18,074 --> 00:35:20,827 but this is why 806 00:35:20,868 --> 00:35:23,579 the word "karma" was invented. 807 00:35:23,621 --> 00:35:25,998 I hope he recovers. 808 00:35:26,040 --> 00:35:29,669 But, like, does any-- do we have sympathy for him? 809 00:35:29,710 --> 00:35:32,380 But my point is, like, whatever the thing is, 810 00:35:32,421 --> 00:35:35,633 like, we shouldn't have any mercy on these people. 811 00:35:37,218 --> 00:35:39,011 Well, here we go. 812 00:35:39,053 --> 00:35:41,305 Donald Trump is now in the circle of people around him, 813 00:35:41,347 --> 00:35:44,433 because they were sloppy and irresponsible and reckless 814 00:35:44,475 --> 00:35:45,977 and didn't wear masks and didn't wear gloves 815 00:35:46,018 --> 00:35:47,562 and didn't wash their hands and didn't socially distance 816 00:35:47,603 --> 00:35:48,729 and all the other practical things 817 00:35:48,771 --> 00:35:50,648 that every other American should be doing. 818 00:35:50,690 --> 00:35:52,650 Now he has COVID. 819 00:35:52,692 --> 00:35:54,777 You know, anybody that's looking for sympathy from me, 820 00:35:54,819 --> 00:35:56,154 they can find that shit in the dictionary 821 00:35:56,195 --> 00:35:57,488 between "shit" and "syphilis," 822 00:35:57,530 --> 00:35:59,448 'cause I am not playing this fucking game. 823 00:35:59,490 --> 00:36:01,993 He brought this on himself, okay? 824 00:36:02,034 --> 00:36:05,204 He bought this problem for himself. 825 00:36:05,246 --> 00:36:06,747 The virus doesn't watch Fox News. 826 00:36:06,789 --> 00:36:11,043 The virus isn't following Trump's Twitter feed. 827 00:36:11,085 --> 00:36:13,671 The virus is an externality that cannot-- 828 00:36:13,713 --> 00:36:14,922 you know, in Terminator style, 829 00:36:14,964 --> 00:36:17,008 cannot be reasoned with. 830 00:36:17,049 --> 00:36:18,593 You can't bullshit the virus. 831 00:36:18,634 --> 00:36:20,303 You can't pretend with the virus. 832 00:36:20,344 --> 00:36:22,054 The virus doesn't watch reality TV 833 00:36:22,096 --> 00:36:24,390 and think that you're something you're not. 834 00:36:24,432 --> 00:36:26,934 It just is what it is and does what it does. 835 00:36:26,976 --> 00:36:28,895 So here we are. He's got COVID. 836 00:36:28,936 --> 00:36:31,230 And it has disrupted his campaign schedule... 837 00:36:31,272 --> 00:36:32,857 ...but not ours. 838 00:36:32,899 --> 00:36:34,192 We're gonna continue-- sorry, guys. 839 00:36:34,233 --> 00:36:36,068 It's okay. 840 00:36:39,822 --> 00:36:40,990 So that was true, then? 841 00:36:41,032 --> 00:36:42,658 Yup. 842 00:36:42,700 --> 00:36:44,118 Somebody called us at 2 p.m. and told us 843 00:36:44,160 --> 00:36:45,703 that he was going to Walter Reed. 844 00:36:47,288 --> 00:36:48,789 Wow. 845 00:36:48,831 --> 00:36:51,000 As a precaution or... 846 00:36:51,042 --> 00:36:51,959 Wait. 847 00:36:53,252 --> 00:36:54,545 Wow. 848 00:36:57,256 --> 00:36:59,258 - Something's not right. - Something's not right. 849 00:37:01,844 --> 00:37:02,678 There's just so many unknowns. 850 00:37:02,720 --> 00:37:03,930 Variables. 851 00:37:03,971 --> 00:37:05,306 There's so many variables, 852 00:37:05,348 --> 00:37:06,974 and there's so much potential for-- 853 00:37:08,935 --> 00:37:10,728 Fucker-y. 854 00:37:11,437 --> 00:37:13,814 I hate second-guessing, like, myself and say... 855 00:37:13,856 --> 00:37:14,941 - I know. - ..."Is he lying?" 856 00:37:14,982 --> 00:37:16,317 I know. 857 00:37:16,359 --> 00:37:17,818 "Is this, like, a bigger play?" 858 00:37:17,860 --> 00:37:19,612 Like, I had the same reaction. 859 00:37:19,654 --> 00:37:20,988 - I think everybody is. - Yeah. 860 00:37:21,030 --> 00:37:22,615 I think the whole country is. 861 00:37:30,665 --> 00:37:32,291 Hello, hello, and welcome 862 00:37:32,333 --> 00:37:35,920 to The Breakdown's pre-debate show. 863 00:37:35,962 --> 00:37:37,922 What a great way for the current vice president 864 00:37:37,964 --> 00:37:41,342 in the United States to roll into his one and only 865 00:37:41,384 --> 00:37:43,344 vice presidential debate. 866 00:37:43,386 --> 00:37:45,471 Who knew that we would get the biggest 867 00:37:45,513 --> 00:37:47,431 of all October surprises? 868 00:37:47,473 --> 00:37:50,434 It's not a good look for them. 869 00:37:50,476 --> 00:37:52,436 Vice President Pence, you were in the front row 870 00:37:52,478 --> 00:37:54,230 in a Rose Garden event 11 days ago 871 00:37:54,272 --> 00:37:56,565 in what seems to have been a super-spreader event 872 00:37:56,607 --> 00:37:59,235 for senior administration and congressional officials. 873 00:37:59,277 --> 00:38:02,154 No social distancing, few masks, 874 00:38:02,196 --> 00:38:04,115 and now a cluster of coronavirus cases 875 00:38:04,156 --> 00:38:06,242 among those who were there. 876 00:38:06,284 --> 00:38:09,620 How can you expect Americans to follow the administration's 877 00:38:09,662 --> 00:38:13,082 safety guidelines to protect themselves from COVID 878 00:38:13,124 --> 00:38:15,960 when you at the White House have not been doing so? 879 00:38:16,877 --> 00:38:18,754 Well, the American people 880 00:38:18,796 --> 00:38:20,715 have demonstrated over the last eight months-- 881 00:38:20,756 --> 00:38:23,342 We'll see what she does, if she follows up and says, 882 00:38:23,384 --> 00:38:25,136 "That's not what I asked you." 883 00:38:25,177 --> 00:38:26,679 President Trump and I have great confidence 884 00:38:26,721 --> 00:38:29,307 in the American people and their ability 885 00:38:29,348 --> 00:38:33,894 to take that information and put it into practice. 886 00:38:33,936 --> 00:38:36,605 The vice president is the head of the task force. 887 00:38:36,647 --> 00:38:38,399 Clearly it hasn't worked 888 00:38:38,441 --> 00:38:40,443 when you're looking at over 210,000 889 00:38:40,484 --> 00:38:42,403 dead bodies in our country. 890 00:38:42,445 --> 00:38:43,612 Thank you, Senator Harris. 891 00:38:43,654 --> 00:38:45,114 This is such an important issue, 892 00:38:45,156 --> 00:38:46,824 but we have other important issues as well... 893 00:38:46,866 --> 00:38:48,826 She crushed that answer. 894 00:38:48,868 --> 00:38:52,288 Slanders against President Donald Trump 895 00:38:52,330 --> 00:38:54,832 regarding men and women of our armed forces 896 00:38:54,874 --> 00:38:56,500 are absurd. 897 00:38:56,542 --> 00:38:59,128 President Donald Trump reveres those 898 00:38:59,170 --> 00:39:00,463 who serve in our armed forces... 899 00:39:00,504 --> 00:39:01,839 Bullshit! 900 00:39:01,881 --> 00:39:03,674 That's fucking insane. 901 00:39:06,052 --> 00:39:07,261 Well, let's go-- 902 00:39:07,303 --> 00:39:08,512 No, but, Susan, this is important. 903 00:39:08,554 --> 00:39:09,764 Susan, I have to weigh in here. 904 00:39:09,805 --> 00:39:11,015 Mr. Vice President, I'm speaking. 905 00:39:11,057 --> 00:39:12,224 - I have to weigh in. - I'm speaking. 906 00:39:12,266 --> 00:39:14,268 - Oh! - Here we go. 907 00:39:14,310 --> 00:39:17,146 - Yeah. - Eat shit, motherfucker. Whoo! 908 00:39:17,188 --> 00:39:19,273 To the men and women who serve in law enforcement, 909 00:39:19,315 --> 00:39:21,067 I want everyone to know, who puts on the uniform... 910 00:39:21,108 --> 00:39:22,360 He's got a fly on his head. 911 00:39:24,362 --> 00:39:25,780 Look up at the fly on his head. 912 00:39:25,821 --> 00:39:27,114 There's a fly on his head. 913 00:39:29,325 --> 00:39:31,160 - Tweet that shit. - Yeah. 914 00:39:38,209 --> 00:39:41,420 Well, that's rapid response. 915 00:39:41,462 --> 00:39:43,255 - Da-da-da - Vote. 916 00:39:43,297 --> 00:39:45,132 Please vote. Vote early. 917 00:39:45,174 --> 00:39:46,175 Come up with a plan to vote. 918 00:39:46,217 --> 00:39:47,635 Go to iwillvote.com. 919 00:39:47,676 --> 00:39:48,844 Thank you, Senator Harris. 920 00:39:48,886 --> 00:39:50,554 Thank you, Vice President Pence. 921 00:39:50,596 --> 00:39:53,057 Thank you so much for being with us tonight. 922 00:40:07,780 --> 00:40:08,948 Four more years! 923 00:40:15,454 --> 00:40:16,747 God bless our president! 924 00:40:16,789 --> 00:40:18,165 I will die for him. 925 00:40:18,207 --> 00:40:19,917 I will die for that man happily. 926 00:40:19,959 --> 00:40:22,545 Anybody wanna mess with him, you mess with me first. 927 00:40:22,586 --> 00:40:24,547 He is the hero, that man. 928 00:40:29,385 --> 00:40:30,511 On Wednesday, 929 00:40:30,553 --> 00:40:32,096 Trump went on Twitter 930 00:40:32,138 --> 00:40:36,600 to say that catching the coronavirus was... 931 00:40:36,642 --> 00:40:38,102 a blessing from God. 932 00:40:38,144 --> 00:40:41,397 Let's take a listen. 933 00:40:41,439 --> 00:40:43,232 Hi, perhaps you recognize me. 934 00:40:43,274 --> 00:40:44,859 It's your favorite president. 935 00:40:44,900 --> 00:40:47,903 I got back a day ago 936 00:40:47,945 --> 00:40:49,280 from Walter Reed Medical Center. 937 00:40:49,321 --> 00:40:51,115 I spent four days there. 938 00:40:51,157 --> 00:40:54,160 I want everybody to be given the same treatment 939 00:40:54,201 --> 00:40:56,454 as your president, 940 00:40:56,495 --> 00:40:58,247 because I feel great. 941 00:40:58,914 --> 00:41:02,126 I think this was a blessing from God that I caught it. 942 00:41:02,168 --> 00:41:04,420 This was a blessing in disguise. 943 00:41:04,462 --> 00:41:06,755 - And-- - Mm-hmm. Mm-hmm. 944 00:41:06,797 --> 00:41:08,757 I'm speechless. 945 00:41:08,799 --> 00:41:11,427 Look, I guess it's kind of a weird play to evangelicals, 946 00:41:11,469 --> 00:41:12,720 I guess. 947 00:41:12,761 --> 00:41:14,013 I mean, what's he saying? 948 00:41:14,054 --> 00:41:15,222 What does that even mean? 949 00:41:15,264 --> 00:41:17,558 That kind of language, I don't-- 950 00:41:17,600 --> 00:41:20,478 while it is jarring to hear, I think, 951 00:41:20,519 --> 00:41:23,439 I don't think it is that jarring to his base. 952 00:41:23,481 --> 00:41:24,648 Yeah. 953 00:41:24,690 --> 00:41:25,733 I don't think it's jarring. 954 00:41:25,774 --> 00:41:28,152 We know that he sees 955 00:41:28,194 --> 00:41:31,947 a powerful political base that he can manipulate 956 00:41:31,989 --> 00:41:34,992 when he uses religious rhetoric. 957 00:41:35,034 --> 00:41:36,494 I would know. 958 00:41:36,535 --> 00:41:39,163 - Tell them why. - My parents are pastors. 959 00:41:39,205 --> 00:41:43,000 I grew up in an evangelical household. 960 00:41:44,210 --> 00:41:46,837 I was homeschooled until I was in fourth grade. 961 00:41:46,879 --> 00:41:49,590 Then I went to Christian school. 962 00:41:49,632 --> 00:41:52,009 I pledge allegiance to... 963 00:41:52,051 --> 00:41:55,304 In the Christian school, we started every day 964 00:41:55,346 --> 00:41:56,889 pledging allegiance to the flag 965 00:41:56,931 --> 00:41:58,682 of the United States, 966 00:41:58,724 --> 00:42:01,227 then pledging allegiance to the Christian flag... 967 00:42:01,268 --> 00:42:03,812 One savior, crucified... 968 00:42:03,854 --> 00:42:05,523 ...then pledging allegiance to the Bible. 969 00:42:05,564 --> 00:42:07,691 God's holy word. 970 00:42:07,733 --> 00:42:10,861 Three, right in a row. 971 00:42:10,903 --> 00:42:13,364 Those things then become interwoven in your mind. 972 00:42:13,405 --> 00:42:15,449 Being a Christian means being an American. 973 00:42:15,491 --> 00:42:17,159 Being an American means being a Christian. 974 00:42:17,201 --> 00:42:20,538 And if you aren't one, then you aren't the other. 975 00:42:21,288 --> 00:42:26,210 Piss off God, then something bad might happen to America. 976 00:42:26,252 --> 00:42:29,547 Those who wanna change the culture know 977 00:42:29,588 --> 00:42:31,340 that it's fairly simple to do. 978 00:42:31,382 --> 00:42:35,052 You simply get control of what you teach children. 979 00:42:35,094 --> 00:42:38,055 Focus on the Family was a big influence, 980 00:42:38,097 --> 00:42:40,641 and Dr. James Dobson was the go-to teacher 981 00:42:40,683 --> 00:42:42,685 for how to raise kids, 982 00:42:42,726 --> 00:42:46,188 and my parents really looked up to him. 983 00:42:46,230 --> 00:42:49,400 Can you imagine 20, 25 five-year-olds 984 00:42:49,441 --> 00:42:51,527 with their little hands folded in their laps 985 00:42:51,569 --> 00:42:54,572 while their teacher talks to them 986 00:42:54,613 --> 00:42:58,325 about adult perverse sexuality? 987 00:42:58,367 --> 00:43:01,078 Have we gone completely mad? 988 00:43:02,121 --> 00:43:04,957 That culture was... 989 00:43:07,376 --> 00:43:08,836 ...acidic 990 00:43:08,877 --> 00:43:10,921 to a young boy who was figuring out 991 00:43:10,963 --> 00:43:12,548 that he was gay 992 00:43:12,590 --> 00:43:15,593 and didn't even know what that really meant. 993 00:43:17,761 --> 00:43:20,431 But as I got older, I could sort of 994 00:43:20,472 --> 00:43:22,725 compartmentalize who I was 995 00:43:22,766 --> 00:43:27,479 with the work of electing Republican candidates. 996 00:43:30,899 --> 00:43:32,901 And at that point, I still 997 00:43:32,943 --> 00:43:35,613 generally believed and preferred 998 00:43:35,654 --> 00:43:39,199 most of the classically conservative ideas 999 00:43:39,241 --> 00:43:42,953 about free markets and, you know, smaller government. 1000 00:43:42,995 --> 00:43:45,623 As a professional consultant, 1001 00:43:45,664 --> 00:43:50,461 you can rationalize working with and for candidates 1002 00:43:50,502 --> 00:43:54,548 and on projects that you agree with in most part, 1003 00:43:54,590 --> 00:43:57,468 even though you find some of those things objectionable. 1004 00:43:58,010 --> 00:44:02,806 But then Donald Trump was a complete surprise. 1005 00:44:02,848 --> 00:44:04,725 When he became the nominee, 1006 00:44:04,767 --> 00:44:08,270 I realized that the Republican Party 1007 00:44:08,312 --> 00:44:10,689 was not what I thought it was... 1008 00:44:12,941 --> 00:44:17,196 ...that winning was actually all that mattered. 1009 00:44:17,237 --> 00:44:19,490 And fuck that. I'm not doing it. 1010 00:44:19,531 --> 00:44:22,242 Thank you, Mike and Sarah, for being on the show today. 1011 00:44:22,284 --> 00:44:24,578 And thanks to all of you at home for listening. 1012 00:44:24,620 --> 00:44:28,207 I decided I was gonna see if there was 1013 00:44:28,248 --> 00:44:31,835 meaningful work outside of this two-party structure 1014 00:44:31,877 --> 00:44:35,589 that I could do and feel... 1015 00:44:35,631 --> 00:44:37,049 happy about. 1016 00:44:37,091 --> 00:44:38,217 Same with you, Mike. 1017 00:44:38,258 --> 00:44:39,176 - Okay. - You can just-- 1018 00:44:39,218 --> 00:44:40,636 And it turns out 1019 00:44:40,678 --> 00:44:42,346 that there are good people 1020 00:44:42,388 --> 00:44:44,014 doing meaningful work in that space, 1021 00:44:44,056 --> 00:44:45,516 and I found some of them. 1022 00:44:52,231 --> 00:44:55,192 light music 1023 00:45:00,864 --> 00:45:02,574 Oh, man. 1024 00:45:05,661 --> 00:45:08,872 They are gonna freak out. 1025 00:45:08,914 --> 00:45:10,708 - Hello. - Hey. 1026 00:45:10,749 --> 00:45:12,042 So it is up. 1027 00:45:12,084 --> 00:45:13,669 I'm gonna turn this around, okay? 1028 00:45:13,711 --> 00:45:16,213 Okay. 1029 00:45:16,255 --> 00:45:18,674 There it is. 1030 00:45:18,716 --> 00:45:20,467 Oh, my God. 1031 00:45:26,515 --> 00:45:27,683 Wow. 1032 00:45:27,725 --> 00:45:29,101 Good morning, America. 1033 00:45:29,143 --> 00:45:30,561 Good morning, Jared. 1034 00:45:30,602 --> 00:45:32,187 Good morning, Ivanka. 1035 00:45:32,229 --> 00:45:33,397 I don't know how much this cost, 1036 00:45:33,439 --> 00:45:35,149 but it was worth every penny. 1037 00:45:35,190 --> 00:45:36,567 - Yeah. - You know? 1038 00:45:36,608 --> 00:45:38,402 Yeah, it was-- 1039 00:45:38,444 --> 00:45:40,404 we got a very good deal. 1040 00:45:40,446 --> 00:45:42,865 Good. Good. I'm glad. 1041 00:45:57,755 --> 00:45:58,881 A pair of billboards 1042 00:45:58,922 --> 00:46:00,090 in New York City's Times Square 1043 00:46:00,132 --> 00:46:01,175 are attracting far more interest 1044 00:46:01,216 --> 00:46:02,426 than the normal advertisements. 1045 00:46:02,468 --> 00:46:04,261 They were paid for by a high-profile group 1046 00:46:04,303 --> 00:46:06,847 of Republicans opposed to the reelection of president Trump. 1047 00:46:07,514 --> 00:46:09,892 Look up from New York City's Times Square, 1048 00:46:09,933 --> 00:46:12,144 and you'll see Jared Kushner and Ivanka Trump 1049 00:46:12,186 --> 00:46:13,854 Trump smiling down at you. 1050 00:46:13,896 --> 00:46:15,647 But the couple isn't happy about that. 1051 00:46:15,689 --> 00:46:17,858 The billboards featuring them are the work 1052 00:46:17,900 --> 00:46:20,110 of The Lincoln Project. 1053 00:46:20,152 --> 00:46:23,113 The billboards went up just days before Election Day. 1054 00:46:32,915 --> 00:46:35,834 "Dear Lincoln Project persons, 1055 00:46:35,876 --> 00:46:39,630 we represent Mr. Jared Kushner and Ms. Ivanka Trump." 1056 00:46:39,671 --> 00:46:41,673 "I'm writing concerning the false malicious 1057 00:46:41,715 --> 00:46:43,425 and defamatory ads that The Lincoln Project 1058 00:46:43,467 --> 00:46:45,969 is displaying on billboards in Times Square. 1059 00:46:46,011 --> 00:46:48,847 Those ads show Ms. Trump smiling and gesturing 1060 00:46:48,889 --> 00:46:51,391 toward a death count of Americans and New Yorkers 1061 00:46:51,433 --> 00:46:53,727 and attribute to Mr. Kushner the statement that 1062 00:46:53,769 --> 00:46:55,979 'New Yorkers are going to suffer 1063 00:46:56,021 --> 00:46:57,648 and that's their problem.'" 1064 00:46:57,689 --> 00:46:59,316 "Of course, Mr. Kushner never made any such statement." 1065 00:46:59,358 --> 00:47:01,485 He did. 1066 00:47:01,527 --> 00:47:02,986 "Ms. Trump never made any such gesture." 1067 00:47:03,028 --> 00:47:04,655 She did. 1068 00:47:04,696 --> 00:47:06,490 "And The Lincoln Project's representation that they did 1069 00:47:06,532 --> 00:47:08,450 is an outrageous and shameful libel. 1070 00:47:08,492 --> 00:47:10,953 If these billboard ads are not immediately removed, 1071 00:47:10,994 --> 00:47:12,955 we will sue you for what will doubtless be 1072 00:47:12,996 --> 00:47:16,041 enormous compensatory and punitive damages." 1073 00:47:16,083 --> 00:47:18,961 Basically, like, "Take the billboard down immediately, 1074 00:47:19,002 --> 00:47:20,963 or we're going to sue you." 1075 00:47:21,004 --> 00:47:23,215 I'm telling you right now, right, 1076 00:47:23,257 --> 00:47:25,926 that letter that they sent to us is going out. 1077 00:47:25,968 --> 00:47:28,846 - We're not taking it down. - Yeah. 1078 00:47:28,887 --> 00:47:30,514 And we will attack the shit out of them. 1079 00:47:30,556 --> 00:47:31,723 - Yeah, - 100%. 1080 00:47:31,765 --> 00:47:33,517 Yeah. 1081 00:47:35,686 --> 00:47:38,063 I've never been sued by a Trump before. 1082 00:47:38,105 --> 00:47:39,731 I know, man. I have-- 1083 00:47:39,773 --> 00:47:41,441 Congratulations? 1084 00:47:41,483 --> 00:47:42,609 This is gonna be fun. 1085 00:47:42,651 --> 00:47:45,195 So what is it-- what's your sense of it? 1086 00:47:45,237 --> 00:47:46,363 - They're suing us personally. - What's that? 1087 00:47:46,405 --> 00:47:48,073 They're suing us personally. 1088 00:47:48,115 --> 00:47:48,907 Yeah, they're personally suing us for libel. 1089 00:47:48,949 --> 00:47:50,325 - Okay. - Yeah. 1090 00:47:50,367 --> 00:47:52,703 My sense is, this is perfectly protected, 1091 00:47:52,744 --> 00:47:54,746 First Amendment free speech, 1092 00:47:54,788 --> 00:47:56,373 and it's gonna be a big fight. 1093 00:47:56,415 --> 00:47:59,042 And we'll probably raise a lot of money on it, 1094 00:47:59,084 --> 00:48:00,669 and I think it'll get people fired up. 1095 00:48:02,254 --> 00:48:04,256 Who the fuck do they think we are? 1096 00:48:04,298 --> 00:48:06,008 It's offensive. 1097 00:48:06,049 --> 00:48:08,886 It's offensive that they think we'd be intimidated by it. 1098 00:48:09,845 --> 00:48:11,763 Political speech is the highest form 1099 00:48:11,805 --> 00:48:14,057 of protected communication under the Constitution. 1100 00:48:17,311 --> 00:48:19,938 They are who we said they are. 1101 00:48:19,980 --> 00:48:22,065 We put up a billboard in Times Square 1102 00:48:22,107 --> 00:48:24,484 which we knew would have the exact effect 1103 00:48:24,526 --> 00:48:26,236 we wanted it to have. 1104 00:48:26,278 --> 00:48:27,988 And they had their lawyer send us some shitty letter, 1105 00:48:28,030 --> 00:48:31,909 which we're like, "Thank you. Thank you." 1106 00:48:31,950 --> 00:48:34,703 That's great. That's great. 1107 00:48:39,791 --> 00:48:41,668 Hello. 1108 00:48:41,710 --> 00:48:43,337 - Philip? - Yes. 1109 00:48:43,378 --> 00:48:44,838 Hey, it's Maria with OUTFRONT Media. 1110 00:48:44,880 --> 00:48:46,173 - How are you? - I'm doing well. 1111 00:48:46,214 --> 00:48:47,466 How about yourself? 1112 00:48:47,507 --> 00:48:48,842 And just to let you know, you're on speaker 1113 00:48:48,884 --> 00:48:51,386 with Conor Rogers, who's our digital director. 1114 00:48:51,428 --> 00:48:53,263 Hey, Maria. 1115 00:48:53,305 --> 00:48:55,557 I'm just confirming again that there's no potential issues 1116 00:48:55,599 --> 00:48:57,100 with political content. 1117 00:48:57,851 --> 00:49:00,228 If you have something that you can send me 1118 00:49:00,270 --> 00:49:02,022 so I can take a look at real quick-- 1119 00:49:02,064 --> 00:49:04,483 Yeah, we have six examples we can show you. 1120 00:49:04,524 --> 00:49:08,737 In your inbox should be all of our proposed creative. 1121 00:49:08,779 --> 00:49:11,114 - Okay. - Yeah. 1122 00:49:13,450 --> 00:49:14,534 Take a look at that. 1123 00:49:14,576 --> 00:49:17,037 Let me just tap in here. 1124 00:49:19,164 --> 00:49:22,417 "Trump lied. 200,000-plus died." 1125 00:49:22,459 --> 00:49:24,461 - Okay. Got it. - Yeah. 1126 00:49:25,545 --> 00:49:28,590 Just based on what you're seeing, how's it look? 1127 00:49:30,342 --> 00:49:31,468 I don't think we're gonna have 1128 00:49:31,510 --> 00:49:34,262 a problem with this. 1129 00:49:34,304 --> 00:49:35,931 I mean, it's politics. 1130 00:49:35,973 --> 00:49:39,184 I guess, that's--I don't see a problem with it. 1131 00:49:39,226 --> 00:49:41,228 It is what it is. I'm, like-- 1132 00:49:41,269 --> 00:49:43,438 Thank you very much, 'cause we've had 1133 00:49:43,480 --> 00:49:45,232 some fun conversations with other vendors this week. 1134 00:49:46,858 --> 00:49:48,360 I will send this to my legal department 1135 00:49:48,402 --> 00:49:49,486 just to make sure that, you know, 1136 00:49:49,528 --> 00:49:50,529 they're okay with it. 1137 00:49:50,570 --> 00:49:52,197 - Okay. - Okay. 1138 00:49:52,239 --> 00:49:53,448 And if there's any problem with any of them, 1139 00:49:53,490 --> 00:49:55,659 - I'll let you guys know. - Okay, sounds fantastic. 1140 00:49:55,701 --> 00:49:57,244 - Thank you so much. - Okay. Thanks. 1141 00:49:57,285 --> 00:49:58,620 Uh-huh, bye-bye. 1142 00:49:58,662 --> 00:50:00,831 Let's go. Mm-hmm. 1143 00:50:04,960 --> 00:50:08,005 I got the letter, the legal letter, 1144 00:50:08,046 --> 00:50:10,674 that we're gonna send back. 1145 00:50:10,716 --> 00:50:13,343 Here, guys, this will be perfectly dramatic for you. 1146 00:50:15,721 --> 00:50:18,348 "Dear Mr. Kasowitz, I write to respond to your recent letter 1147 00:50:18,390 --> 00:50:20,517 in which you threaten to sue my client, The Lincoln Project, 1148 00:50:20,559 --> 00:50:23,186 for openly criticizing Jared Kushner and Ivanka Trump. 1149 00:50:23,228 --> 00:50:25,147 Please peddle your scare tactics elsewhere." 1150 00:50:25,188 --> 00:50:26,606 Nice. 1151 00:50:26,648 --> 00:50:27,607 "The Lincoln Project will not be intimidated 1152 00:50:27,649 --> 00:50:30,110 by such empty bluster. 1153 00:50:30,152 --> 00:50:32,612 Your clients are no longer mere Upper East Side socialites..." 1154 00:50:32,654 --> 00:50:34,448 "...able to sue at the slightest offense 1155 00:50:34,489 --> 00:50:36,199 to their personal sensitivities. 1156 00:50:36,241 --> 00:50:39,202 Mr. Kushner and Ms. Trump are public officials. 1157 00:50:39,244 --> 00:50:41,705 They have been public officials since President Trump, 1158 00:50:41,747 --> 00:50:43,790 in a gross act of nepotism, 1159 00:50:43,832 --> 00:50:45,625 awarded Mr. Kushner and Ms. Trump 1160 00:50:45,667 --> 00:50:48,045 senior White House positions in 2017." 1161 00:50:48,086 --> 00:50:50,672 "Fortunately, substantial constitutional protections 1162 00:50:50,714 --> 00:50:53,675 are afforded to those who speak out about public officials. 1163 00:50:53,717 --> 00:50:55,218 Mr. Kushner and Ms. Trump will hear more 1164 00:50:55,260 --> 00:50:57,387 from The Lincoln Project soon." 1165 00:50:57,429 --> 00:50:59,222 - Okay, I emailed this to you. - Okay. 1166 00:50:59,264 --> 00:51:00,891 I forwarded this. So let's just blast it. 1167 00:51:00,932 --> 00:51:02,392 - Okay. Yeah. - You know what? 1168 00:51:02,434 --> 00:51:04,603 - Let's just pump it out. - Gonna send it now. 1169 00:51:12,736 --> 00:51:14,780 We've raised, at last check this morning, 1170 00:51:14,821 --> 00:51:18,742 approximately $1.5 million in relation to the-- 1171 00:51:18,784 --> 00:51:20,035 Billboards. 1172 00:51:20,077 --> 00:51:21,620 The Times Square billboards. 1173 00:51:21,661 --> 00:51:23,872 So if anybody wants to send an edible arrangement 1174 00:51:23,914 --> 00:51:26,583 to Jared and Ivanka, please do. 1175 00:51:29,377 --> 00:51:30,921 I just had them rotate in 1176 00:51:30,962 --> 00:51:33,090 a piece of fundraising creative for the billboards. 1177 00:51:33,131 --> 00:51:34,508 Okay, let's see. 1178 00:51:34,549 --> 00:51:37,594 It's currently turning a 6.4x ROI 1179 00:51:37,636 --> 00:51:38,929 on immediate conversion. 1180 00:51:40,806 --> 00:51:42,265 It's insane. 1181 00:51:42,307 --> 00:51:45,769 For every dollar we spend, $6.40, yeah, 1182 00:51:45,811 --> 00:51:47,604 which means you push the gas pedal down, 1183 00:51:47,646 --> 00:51:50,565 'cause that's gonna mint money for... 1184 00:51:50,607 --> 00:51:54,444 probably the next four to five days, I would imagine. 1185 00:51:54,486 --> 00:51:55,779 Despite the incredible press 1186 00:51:55,821 --> 00:51:57,906 we've gotten on billboards, 1187 00:51:57,948 --> 00:51:59,449 the feedback we are still hearing is, 1188 00:51:59,491 --> 00:52:00,951 "Why are we spending money in New York City 1189 00:52:00,992 --> 00:52:02,619 - when that's on"-- - Yeah. 1190 00:52:02,661 --> 00:52:04,079 "Why are we not spending the money elsewhere?" 1191 00:52:04,121 --> 00:52:05,789 Because for a $100,000 investment, 1192 00:52:05,831 --> 00:52:07,541 we've raised $1.5 million 1193 00:52:07,582 --> 00:52:09,000 to put into places like Georgia 1194 00:52:09,042 --> 00:52:11,711 and South Carolina and Florida. 1195 00:52:11,753 --> 00:52:13,880 In the final stretch of the election, 1196 00:52:13,922 --> 00:52:15,298 this is what they're gonna be focused on. 1197 00:52:17,134 --> 00:52:20,303 Not Joe Biden, not trying to win, 1198 00:52:20,345 --> 00:52:22,556 attacking The Lincoln Project. 1199 00:52:22,597 --> 00:52:24,391 And we're in the process 1200 00:52:24,432 --> 00:52:26,309 of getting lots more space 1201 00:52:26,351 --> 00:52:29,146 in lots of other places to put these billboards up 1202 00:52:29,187 --> 00:52:31,523 all over the country. 1203 00:52:35,026 --> 00:52:36,820 Trump is the child of privilege. 1204 00:52:36,862 --> 00:52:38,113 Mm-hmm. 1205 00:52:38,155 --> 00:52:39,447 Ivanka is a child of privilege... 1206 00:52:39,489 --> 00:52:40,949 - Mm-hmm. - ...and no consequence. 1207 00:52:40,991 --> 00:52:43,160 Jared is a child of privilege and no consequence. 1208 00:52:43,201 --> 00:52:45,662 These people have consistently had the world 1209 00:52:45,704 --> 00:52:47,164 laid out at their feet. 1210 00:52:47,205 --> 00:52:49,332 They're the kind of people who see a billboard 1211 00:52:49,374 --> 00:52:50,667 that tells the truth about them... 1212 00:52:50,709 --> 00:52:51,835 - Yeah. - And freak out. 1213 00:52:51,877 --> 00:52:53,003 ...and freak out and send us 1214 00:52:53,044 --> 00:52:54,337 a cease-and-desist letter. 1215 00:52:54,379 --> 00:52:55,672 - Yeah. - So... 1216 00:52:55,714 --> 00:52:57,090 And we should note that our response, 1217 00:52:57,132 --> 00:53:00,760 not just in writing via our attorney 1218 00:53:00,802 --> 00:53:03,221 but in practice is going to be to put more 1219 00:53:03,263 --> 00:53:04,222 - of these billboards up. - Right. 1220 00:53:08,185 --> 00:53:11,688 And as of today, when this episode is released, 1221 00:53:11,730 --> 00:53:14,107 we will have the same artwork 1222 00:53:14,149 --> 00:53:17,444 circling around Mar-a-Lago on a giant boat 1223 00:53:17,485 --> 00:53:20,155 designed to be a digital billboard. 1224 00:53:20,197 --> 00:53:23,116 dramatic music 1225 00:54:22,384 --> 00:54:23,927 Hey, Siri, call Steve Schmidt. 1226 00:54:25,845 --> 00:54:27,597 Calling Steve Schmidt mobile. 1227 00:54:30,850 --> 00:54:31,935 Hey, man. 1228 00:54:34,938 --> 00:54:36,481 We're gonna have to have a talk about John. 1229 00:54:36,523 --> 00:54:38,024 He's lost his fucking mind. 1230 00:54:38,066 --> 00:54:39,526 'Cause he wants $10 million for Texas. 1231 00:54:39,567 --> 00:54:41,695 I'm like, "John, go fuck yourself. 1232 00:54:41,736 --> 00:54:44,614 Fran says we can't even raise $1 million for Texas." 1233 00:54:44,656 --> 00:54:47,075 And he's like, "You promised me 1234 00:54:47,117 --> 00:54:48,576 we would all get on calls again." 1235 00:54:48,618 --> 00:54:50,245 And I was like, "John, it's not working out that way. 1236 00:54:50,287 --> 00:54:51,788 That's not how it's gonna be." 1237 00:54:51,830 --> 00:54:54,291 And he's like, "I'll blow this whole thing up tomorrow. 1238 00:54:54,332 --> 00:54:56,960 If you don't do Texas, I'll suicide bomber you fuckers." 1239 00:54:57,002 --> 00:55:00,005 I'm like, "You're in no position to blow anything up." 1240 00:55:01,965 --> 00:55:04,050 I mean, we gotta keep the fucking guy-- 1241 00:55:04,092 --> 00:55:06,553 we gotta keep the guy under control for 19 more days. 1242 00:55:06,594 --> 00:55:08,680 And so I may need you guys to back me up. 1243 00:55:08,722 --> 00:55:13,143 So, you know, we're gonna have to cross that bridge. 1244 00:55:20,817 --> 00:55:23,737 stately music