1
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<i>[narrator]
The reviews are in.</i>

2
00:00:19,561 --> 00:00:22,939
<i>Here's what Trump's own people
are saying about him.</i>

3
00:00:22,981 --> 00:00:25,108
<i>"He's a [bleep] moron."</i>

4
00:00:25,150 --> 00:00:27,193
<i>Rex Tillerson,
Trump's secretary of state.</i>

5
00:00:27,235 --> 00:00:29,195
<i>We're lower than the world.</i>

6
00:00:29,237 --> 00:00:30,488
<i>Lower than the world?</i>

7
00:00:30,530 --> 00:00:31,990
<i>[narrator]
"He tries to divide us."</i>

8
00:00:32,032 --> 00:00:33,867
<i>James Mattis,
Trump's secretary of defense.</i>

9
00:00:33,908 --> 00:00:35,243
<i>You had a group on one side,</i>

10
00:00:35,285 --> 00:00:37,037
<i>and you had a group
on the other.</i>

11
00:00:37,078 --> 00:00:39,039
<i>Very fine people
on both sides.</i>

12
00:00:39,080 --> 00:00:40,415
<i>[narrator]
"He's an idiot."</i>

13
00:00:40,457 --> 00:00:42,542
<i>John Kelly,
Trump's chief of staff.</i>

14
00:00:42,584 --> 00:00:44,044
<i>They weren't laughing at me.</i>

15
00:00:44,085 --> 00:00:45,378
<i>[narrator]
"A professional liar."</i>

16
00:00:45,420 --> 00:00:47,338
<i>Gary Cohn,
Trump's economic advisor.</i>

17
00:00:47,380 --> 00:00:49,883
<i>There will be no lies.</i>

18
00:00:49,924 --> 00:00:51,384
<i>[narrator]
"He thinks he's God."</i>

19
00:00:51,426 --> 00:00:53,845
<i>Barbara Res, SVP
of Trump Organization.</i>

20
00:00:53,887 --> 00:00:55,388
<i>I am the chosen one.</i>

21
00:00:55,430 --> 00:00:56,598
<i>[narrator]
"Like an 11-year-old child."</i>

22
00:00:56,639 --> 00:00:57,891
<i>Steve Bannon, Trump's advisor.</i>

23
00:00:57,932 --> 00:00:59,601
<i>If I don't take
responsibility--</i>

24
00:00:59,642 --> 00:01:02,270
<i>[narrator] Can America survive
four more years?</i>

25
00:01:05,023 --> 00:01:06,775
<i>[announcer] The Lincoln Project
is responsible</i>

26
00:01:06,816 --> 00:01:10,236
<i>for the content
of this advertising.</i>

27
00:01:10,278 --> 00:01:13,073
<i>[caller]
So what do you think?</i>

28
00:01:13,114 --> 00:01:15,408
<i>I love it, and it's great.</i>

29
00:01:18,703 --> 00:01:21,247
<i>It's almost like we know what
the fuck we're doing, right?</i>

30
00:01:31,299 --> 00:01:33,384
<i>Watch the dogs.</i>

31
00:01:33,426 --> 00:01:36,179
<i>[dogs barking]</i>

32
00:01:40,058 --> 00:01:41,810
<i>Donald Trump has had
an enormous,</i>

33
00:01:41,851 --> 00:01:43,603
<i>transformative effect
on the GOP,</i>

34
00:01:43,645 --> 00:01:47,273
<i>and I think probably
a fatal effect on the GOP.</i>

35
00:01:47,315 --> 00:01:50,777
<i>It is a philosophy we call
a turd in the punch bowl.</i>

36
00:01:50,819 --> 00:01:52,112
<i>A phrase my grandmother
used to love,</i>

37
00:01:52,153 --> 00:01:53,488
<i>and once you've had a turd
in the punch bowl,</i>

38
00:01:53,530 --> 00:01:56,157
<i>it's not punch anymore.
It's shit water.</i>

39
00:01:56,199 --> 00:01:57,951
<i>[indistinct chatter]</i>

40
00:01:57,992 --> 00:01:59,953
<i>Dad, can I get you
a glass of wine?</i>

41
00:02:05,708 --> 00:02:10,046
<i>Park City, Utah,
for The Lincoln Project.</i>

42
00:02:10,088 --> 00:02:12,632
<i>[Wilson] Yep. 6 a.m.</i>

43
00:02:14,259 --> 00:02:16,594
<i>Now, listen, we have run</i>

44
00:02:16,636 --> 00:02:18,388
<i>a psych warfare campaign
on Trump</i>

45
00:02:18,429 --> 00:02:21,474
<i>that is unprecedented
in presidential elections.</i>

46
00:02:21,516 --> 00:02:22,934
<i>Unprecedented.</i>

47
00:02:22,976 --> 00:02:24,644
<i>No one's ever fucked
with a candidate</i>

48
00:02:24,686 --> 00:02:27,480
<i>like we fucked
with a candidate.</i>

49
00:02:27,522 --> 00:02:28,940
<i>[person] In the last 55 days,</i>

50
00:02:28,982 --> 00:02:31,067
<i>what's the most important thing
that you can do?</i>

51
00:02:31,109 --> 00:02:33,319
<i>[Wilson] So we're gonna push
to make sure</i>

52
00:02:33,361 --> 00:02:34,737
<i>that people
are motivated to vote,</i>

53
00:02:34,779 --> 00:02:36,239
<i>and they understand
the stakes of the election.</i>

54
00:02:36,281 --> 00:02:37,740
<i>There'll be a lot of...</i>

55
00:02:37,782 --> 00:02:39,659
<i>Look, I've been involved
in conservative</i>

56
00:02:39,701 --> 00:02:42,412
<i>Republican politics
since 1987.</i>

57
00:02:42,453 --> 00:02:43,663
<i>[person]
One of the things I remember</i>

58
00:02:43,705 --> 00:02:46,166
<i>about growing up
in this house was,</i>

59
00:02:46,207 --> 00:02:49,169
<i>I would listen to
Rush Limbaugh on the way home,</i>

60
00:02:49,210 --> 00:02:50,503
<i>and then he would
turn on MSNBC.</i>

61
00:02:50,545 --> 00:02:52,046
<i>[person] Yeah.</i>

62
00:02:52,088 --> 00:02:55,508
<i>[person] So it was hard
to tell what he agreed with.</i>

63
00:02:55,550 --> 00:02:57,510
<i>[Wilson] Now, it's even easier
than that.</i>

64
00:02:57,552 --> 00:02:59,512
<i>It's, "You can stand
with America,</i>

65
00:02:59,554 --> 00:03:02,557
<i>or you can stay with Trump."</i>

66
00:03:02,599 --> 00:03:04,642
<i>This fight,
in a lot of weird ways,</i>

67
00:03:04,684 --> 00:03:08,730
<i>started when I started
opposing Trump in '15.</i>

68
00:03:08,771 --> 00:03:11,357
<i>And folks, as you may
be able to see,</i>

69
00:03:11,399 --> 00:03:14,611
<i>I have my Steve Bannon
painting up above my--</i>

70
00:03:14,652 --> 00:03:17,238
<i>my rig here.
[laughs]</i>

71
00:03:17,280 --> 00:03:19,991
<i>Steve Bannon sent out an email
that said,</i>

72
00:03:20,033 --> 00:03:22,619
<i>"Go after him. Destroy him.</i>

73
00:03:22,660 --> 00:03:25,455
<i>Business, wife, kids,
everything."</i>

74
00:03:25,496 --> 00:03:29,167
<i>And one of his writers
wrote an article</i>

75
00:03:29,209 --> 00:03:31,544
<i>making a big, old funny joke
about my daughter being raped.</i>

76
00:03:31,586 --> 00:03:33,630
<i>He thought that was hilarious,</i>

77
00:03:33,671 --> 00:03:35,673
<i>so I made sure
Steve Bannon knew.</i>

78
00:03:35,715 --> 00:03:38,676
<i>I will fuck you,
until the end of time.</i>

79
00:03:38,718 --> 00:03:40,511
<i>Trumpism is not an ideology.</i>

80
00:03:40,553 --> 00:03:44,557
<i>Trumpism believes in adulation
of a dear leader,</i>

81
00:03:44,599 --> 00:03:46,392
<i>and that's all it believes in.</i>

82
00:03:46,434 --> 00:03:49,062
<i>[person]
It's a cult that alt right</i>

83
00:03:49,103 --> 00:03:51,898
<i>took notes from ISIS</i>

84
00:03:51,940 --> 00:03:53,983
<i>- about how to do this...
- [Wilson] Yes. Yes.</i>

85
00:03:54,025 --> 00:03:56,110
<i>And how to radicalize
these people, and it's true.</i>

86
00:03:56,152 --> 00:03:57,445
<i>It is 100% true. Yeah.</i>

87
00:03:57,487 --> 00:03:59,948
<i>These are the same
fanatic movements</i>

88
00:03:59,989 --> 00:04:01,991
<i>have used throughout history,
to tell people,</i>

89
00:04:02,033 --> 00:04:05,536
<i>"Unless you are with us,
everything will be destroyed."</i>

90
00:04:05,578 --> 00:04:07,789
<i>Look, we're running a series
of ads called Radicalizer...</i>

91
00:04:07,830 --> 00:04:10,959
<i>When we started
The Lincoln Project,</i>

92
00:04:11,000 --> 00:04:14,128
<i>our goal was
to defeat Donald Trump</i>

93
00:04:14,170 --> 00:04:18,466
<i>and Trumpism
and Trump's enablers.</i>

94
00:04:18,508 --> 00:04:21,261
<i>I don't care
if you like my principles.</i>

95
00:04:21,302 --> 00:04:23,304
<i>I don't care if you like
what I believe in.</i>

96
00:04:23,346 --> 00:04:25,014
<i>You want to win or not?</i>

97
00:04:25,056 --> 00:04:26,933
<i>- I love you.
- I love you.</i>

98
00:04:26,975 --> 00:04:28,226
<i>See ya.
- I'll see you soon.</i>

99
00:04:28,268 --> 00:04:29,852
<i>Okay, come out to Park City.</i>

100
00:04:29,894 --> 00:04:31,604
<i>So here we come.</i>

101
00:04:33,398 --> 00:04:35,858
<i>Look, I've been involved
in a dozen super PACs.</i>

102
00:04:35,900 --> 00:04:39,237
<i>None of them had
a mission like this.</i>

103
00:04:39,279 --> 00:04:40,905
<i>We don't have a client.</i>

104
00:04:40,947 --> 00:04:43,533
<i>We weren't here to move
some legislative agenda item.</i>

105
00:04:43,574 --> 00:04:46,286
<i>We're here to kick the shit
out of Donald Trump.</i>

106
00:04:46,327 --> 00:04:49,455
<i>upbeat percussive music </i>

107
00:04:49,497 --> 00:04:50,873
<i>[announcer]
Ladies and gentlemen,</i>

108
00:04:50,915 --> 00:04:53,042
<i>The Lincoln Project.</i>

109
00:04:53,084 --> 00:04:56,379
<i>Steve Schmidt. Rick Wilson.
Jennifer Horn.</i>

110
00:04:56,421 --> 00:05:00,091
<i>Ron Steslow.
Mike Madrid. Reed Galen.</i>

111
00:05:00,133 --> 00:05:02,760
<i>[cheers and applause]</i>

112
00:05:02,802 --> 00:05:04,595
<i>[Wilson] As I once was, the
men and women on this stage</i>

113
00:05:04,637 --> 00:05:06,681
<i>were the architects
and operators</i>

114
00:05:06,723 --> 00:05:09,309
<i>and storytellers
of a political system</i>

115
00:05:09,350 --> 00:05:11,853
<i>that we must acknowledge
is broken.</i>

116
00:05:11,894 --> 00:05:14,731
<i>But we have, as the great
political philosopher</i>

117
00:05:14,772 --> 00:05:17,358
<i>Liam Neeson once said,</i>

118
00:05:17,400 --> 00:05:20,528
<i>- a particular set of skills.
- [laughter]</i>

119
00:05:20,570 --> 00:05:23,489
<i>Skills that make us a nightmare
for people like Donald Trump.</i>

120
00:05:23,531 --> 00:05:25,283
<i>[cheers and applause]</i>

121
00:05:25,325 --> 00:05:27,160
<i>I am a Republican
because I believed</i>

122
00:05:27,201 --> 00:05:29,579
<i>that the principles upon which
our party was founded,</i>

123
00:05:29,620 --> 00:05:31,247
<i>the principles of Lincoln,</i>

124
00:05:31,289 --> 00:05:34,375
<i>strengthened and raised up
everyone in our community,</i>

125
00:05:34,417 --> 00:05:37,086
<i>regardless of who they are
or how they vote.</i>

126
00:05:37,128 --> 00:05:40,048
<i>But this is not
the Republican Party of today.</i>

127
00:05:41,716 --> 00:05:43,968
<i>The GOP, which many of us
have worked</i>

128
00:05:44,010 --> 00:05:45,845
<i>probably collectively
for hundreds of years,</i>

129
00:05:45,887 --> 00:05:47,472
<i>just on this stage,</i>

130
00:05:47,513 --> 00:05:50,683
<i>is a party bereft
of ideological underpinnings.</i>

131
00:05:50,725 --> 00:05:53,019
<i>[Steslow] It was difficult
growing up gay,</i>

132
00:05:53,061 --> 00:05:55,355
<i>in a conservative,
evangelical home</i>

133
00:05:55,396 --> 00:05:58,858
<i>- with pastors for parents...
- [crowd murmuring]</i>

134
00:05:58,900 --> 00:06:00,485
<i>...and going on to work
in Republican politics</i>

135
00:06:00,526 --> 00:06:01,861
<i>for 17 years.</i>

136
00:06:01,903 --> 00:06:05,365
<i>[laughter, applause]</i>

137
00:06:05,406 --> 00:06:07,200
<i>[Madrid]
The view of Lincoln.</i>

138
00:06:07,241 --> 00:06:12,121
<i>Bold, confident, righteous.</i>

139
00:06:12,163 --> 00:06:13,664
<i>The view of Trump?</i>

140
00:06:13,706 --> 00:06:17,919
<i>A call to cowardice, fear,
and isolationism.</i>

141
00:06:19,420 --> 00:06:23,758
<i>This season of malice
and meanness</i>

142
00:06:23,800 --> 00:06:27,553
<i>and indecency will pass.</i>

143
00:06:27,595 --> 00:06:30,473
<i>[cheers and applause]</i>

144
00:06:30,515 --> 00:06:35,269
<i>Whatever our differences
may be, we are all Americans,</i>

145
00:06:35,311 --> 00:06:39,273
<i>and we're called to do our duty
to participate,</i>

146
00:06:39,315 --> 00:06:41,818
<i>to fight,</i>

147
00:06:41,859 --> 00:06:45,738
<i>and that's the mission
of this organization.</i>

148
00:06:45,780 --> 00:06:48,866
<i>And we look forward
to fighting with you.</i>

149
00:07:19,188 --> 00:07:20,648
<i>[Schmidt]
I was coming off</i>

150
00:07:20,690 --> 00:07:24,152
<i>the Schwarzenegger campaign
in 2007,</i>

151
00:07:24,193 --> 00:07:26,446
<i>and so I'd been asked</i>

152
00:07:26,487 --> 00:07:28,364
<i>to run a couple
of the campaigns,</i>

153
00:07:28,406 --> 00:07:31,701
<i>and I went with John McCain.</i>

154
00:07:31,742 --> 00:07:33,744
<i>[John McCain]
Tonight, I have a privilege</i>

155
00:07:33,786 --> 00:07:35,997
<i>given few Americans.</i>

156
00:07:36,038 --> 00:07:39,459
<i>The privilege of accepting
our party's nomination</i>

157
00:07:39,500 --> 00:07:41,794
<i>for President
of the United States.</i>

158
00:07:44,213 --> 00:07:45,965
<i>[reporter] Steve Schmidt
is the chief strategist</i>

159
00:07:46,007 --> 00:07:47,508
<i>for the McCain-Palin campaign.</i>

160
00:07:47,550 --> 00:07:49,302
<i>Lindsey Graham,
the senior senator</i>

161
00:07:49,343 --> 00:07:50,803
<i>from the state
of South Carolina.</i>

162
00:07:50,845 --> 00:07:52,972
<i>A very close friend
of John McCain's.</i>

163
00:07:53,014 --> 00:07:54,724
<i>- Hi, gentlemen. Good evening.
- Great to see you, Kate.</i>

164
00:07:54,765 --> 00:07:56,642
<i>Nice to see you both.
Thanks for coming by.</i>

165
00:07:56,684 --> 00:07:58,144
<i>Steve, let me
start with you...</i>

166
00:07:58,186 --> 00:08:00,563
<i>What John McCain symbolized
is the Republican Party</i>

167
00:08:00,605 --> 00:08:02,356
<i>that I believed in.</i>

168
00:08:02,398 --> 00:08:06,027
<i>Honor. Courage. Sacrifice.</i>

169
00:08:06,068 --> 00:08:08,613
<i>He had those virtues.</i>

170
00:08:08,654 --> 00:08:10,323
<i>[interviewer]
What is your name?</i>

171
00:08:10,364 --> 00:08:14,535
<i>Lieutenant Commander
John McCain.</i>

172
00:08:14,577 --> 00:08:19,123
<i>[Schmidt] He was the most
critically injured POW,</i>

173
00:08:19,165 --> 00:08:21,834
<i>and they gave him
the option to leave,</i>

174
00:08:21,876 --> 00:08:23,711
<i>but honor meant
something to him.</i>

175
00:08:23,753 --> 00:08:25,963
<i>He wouldn't break
the honor code</i>

176
00:08:26,005 --> 00:08:30,301
<i>that you leave in the order
that you come in on.</i>

177
00:08:30,343 --> 00:08:33,221
<i>suspenseful music </i>

178
00:08:34,514 --> 00:08:37,099
<i>John McCain.
He's not a war hero.</i>

179
00:08:37,141 --> 00:08:38,476
<i>- [interviewer] He's a war hero.
- He's a war hero.</i>

180
00:08:38,518 --> 00:08:39,393
<i>[interviewer]
Five-and-a-half years,</i>

181
00:08:39,435 --> 00:08:40,728
<i>he was held in captivity.</i>

182
00:08:40,770 --> 00:08:42,188
<i>He's a war hero
'cause he was captured.</i>

183
00:08:42,230 --> 00:08:43,731
<i>I like people
that weren't captured, okay?</i>

184
00:08:43,773 --> 00:08:44,982
<i>I hate to tell you.
So he's a war hero.</i>

185
00:08:45,024 --> 00:08:46,317
<i>[interviewer]
Do you hear that?</i>

186
00:08:46,359 --> 00:08:49,820
<i>He's a war hero
because he was captured.</i>

187
00:08:49,862 --> 00:08:53,282
<i>[Schmidt] Trump is responsible
for unspeakable damage</i>

188
00:08:53,324 --> 00:08:55,618
<i>to the national fabric.</i>

189
00:08:55,660 --> 00:08:58,037
<i>Donald J. Trump
is calling for a total</i>

190
00:08:58,079 --> 00:09:00,957
<i>and complete shutdown
of Muslims</i>

191
00:09:00,998 --> 00:09:02,542
<i>entering the United States.</i>

192
00:09:02,583 --> 00:09:05,503
<i>[protestors shouting]</i>

193
00:09:05,545 --> 00:09:08,548
<i>He is, I think, the most
divisive president</i>

194
00:09:08,589 --> 00:09:10,216
<i>we've ever had
in the Oval Office.</i>

195
00:09:12,927 --> 00:09:14,554
<i>[Donald Trump] He is really
very much of a leader.</i>

196
00:09:14,595 --> 00:09:16,722
<i>I mean you can say, "Oh,
isn't that a terrible thing?"</i>

197
00:09:16,764 --> 00:09:20,560
<i>The man has very strong
control over a country.</i>

198
00:09:20,601 --> 00:09:22,687
<i>One of the things that's
important to understand,</i>

199
00:09:22,728 --> 00:09:24,689
<i>you know, at the beginning
of this, right,</i>

200
00:09:24,730 --> 00:09:28,317
<i>everyone in the
Republican Party--everybody--</i>

201
00:09:28,359 --> 00:09:30,069
<i>was opposed to Trump.</i>

202
00:09:30,111 --> 00:09:32,071
<i>[Lindsey Graham]
If we nominate Donald Trump,</i>

203
00:09:32,113 --> 00:09:34,323
<i>and he carries the banner
of the Republican Party,</i>

204
00:09:34,365 --> 00:09:36,284
<i>we will not just
lose the election.</i>

205
00:09:36,325 --> 00:09:38,786
<i>We've lost the heart and soul
of the conservative movement.</i>

206
00:09:38,828 --> 00:09:40,288
<i>That's what's at stake.</i>

207
00:09:40,329 --> 00:09:42,582
<i>There is no way we are going
to allow a con artist</i>

208
00:09:42,623 --> 00:09:44,208
<i>to take over
the conservative movement,</i>

209
00:09:44,250 --> 00:09:46,085
<i>and Donald Trump
is a con artist.</i>

210
00:09:46,127 --> 00:09:48,963
<i>This man is
a pathological liar.</i>

211
00:09:49,005 --> 00:09:51,424
<i>He doesn't know the difference
between truth and lies.</i>

212
00:09:51,465 --> 00:09:54,635
<i>He lies practically every word
that comes out of his mouth.</i>

213
00:09:54,677 --> 00:09:58,514
<i>I will faithfully execute
the office of President</i>

214
00:09:58,556 --> 00:10:01,726
<i>of the United States
and will...</i>

215
00:10:01,767 --> 00:10:03,686
<i>[person] The fact is that,</i>

216
00:10:03,728 --> 00:10:05,896
<i>if you get on the wrong side
of Donald Trump,</i>

217
00:10:05,938 --> 00:10:08,065
<i>his power over his base
is significant enough</i>

218
00:10:08,107 --> 00:10:09,942
<i>that he can kill you.</i>

219
00:10:12,111 --> 00:10:13,696
<i>[Schmidt]
It's a remarkable thing</i>

220
00:10:13,738 --> 00:10:17,241
<i>to watch the total surrender</i>

221
00:10:17,283 --> 00:10:20,119
<i>to Trump, to Trumpism.</i>

222
00:10:20,161 --> 00:10:22,580
<i>I like the President.
I want to help him.</i>

223
00:10:22,622 --> 00:10:26,083
<i>I hope he's successful.
He's been a friend to me.</i>

224
00:10:26,125 --> 00:10:30,880
<i>In 2020, Donald Trump will be
overwhelmingly reelected</i>

225
00:10:30,921 --> 00:10:33,132
<i>as President
of the United States.</i>

226
00:10:33,174 --> 00:10:36,469
<i>[cheers and applause]</i>

227
00:10:36,510 --> 00:10:38,346
<i>[Trump] I could stand
in the middle of Fifth Avenue,</i>

228
00:10:38,387 --> 00:10:40,765
<i>and shoot somebody, and I
wouldn't lose any voters, okay?</i>

229
00:10:40,806 --> 00:10:42,600
<i>It's, like, incredible.</i>

230
00:10:46,812 --> 00:10:48,022
<i>[Schmidt] Ultimately,
there were about</i>

231
00:10:48,064 --> 00:10:50,816
<i>25 of us Republicans left,</i>

232
00:10:50,858 --> 00:10:54,779
<i>and we all know each other.</i>

233
00:10:54,820 --> 00:10:56,697
<i>So for the next 60 days,
you know,</i>

234
00:10:56,739 --> 00:10:58,616
<i>having people here
at Park City,</i>

235
00:10:58,658 --> 00:11:00,576
<i>we think our ability
to work faster</i>

236
00:11:00,618 --> 00:11:02,536
<i>and help shape
the narrative of this</i>

237
00:11:02,578 --> 00:11:04,830
<i>will be much greater
with all of us together.</i>

238
00:11:17,218 --> 00:11:21,013
<i>[Madrid] Michelangelo was asked
to paint The Last Judgment</i>

239
00:11:21,055 --> 00:11:23,432
<i>during the Reformation.</i>

240
00:11:23,474 --> 00:11:24,850
<i>You know, in many ways,</i>

241
00:11:24,892 --> 00:11:27,103
<i>artists were the first
political consultants.</i>

242
00:11:27,144 --> 00:11:30,314
<i>They were using
these images as propaganda.</i>

243
00:11:30,356 --> 00:11:31,649
<i>They were using these images</i>

244
00:11:31,691 --> 00:11:33,442
<i>to teach
an illiterate population</i>

245
00:11:33,484 --> 00:11:36,362
<i>what was right
and what was wrong.</i>

246
00:11:36,404 --> 00:11:38,698
<i>And so if you choose
the wrong route,</i>

247
00:11:38,739 --> 00:11:41,701
<i>you cast yourself
into eternal damnation.</i>

248
00:11:41,742 --> 00:11:45,705
<i>If you choose the right path,
there's redemption.</i>

249
00:11:45,746 --> 00:11:48,666
<i>inquisitive music </i>

250
00:11:50,584 --> 00:11:54,213
<i>I'm from Southern California.
My people are from Mexico.</i>

251
00:11:54,255 --> 00:11:56,173
<i>A lot of the thematics
that I've been working on</i>

252
00:11:56,215 --> 00:11:59,009
<i>are the clashing
of the Latino culture</i>

253
00:11:59,051 --> 00:12:01,220
<i>and traditional
American iconographies.</i>

254
00:12:04,682 --> 00:12:06,976
<i>When I was 26 years old,
and I was a political director</i>

255
00:12:07,017 --> 00:12:08,978
<i>of the California
Republican Party,</i>

256
00:12:09,019 --> 00:12:12,273
<i>I spent my career working
on Latino voter turnout.</i>

257
00:12:14,275 --> 00:12:17,069
<i>In 2000, I worked with
the Bush administration,</i>

258
00:12:17,111 --> 00:12:19,238
<i>and he accomplished
what no Republican</i>

259
00:12:19,280 --> 00:12:21,407
<i>had really ever
accomplished before.</i>

260
00:12:21,449 --> 00:12:24,744
<i>speaking Spanish</i>

261
00:12:25,411 --> 00:12:29,540
<i>[Madrid] Bush got over 40%
of the Hispanic vote.</i>

262
00:12:29,582 --> 00:12:32,501
<i>speaking Spanish</i>

263
00:12:35,421 --> 00:12:37,173
<i>[Madrid] That was the
Republican Party I joined.</i>

264
00:12:41,635 --> 00:12:43,929
<i>[Trump]
When Mexico sends its people,</i>

265
00:12:43,971 --> 00:12:46,098
<i>they're not sending
their best.</i>

266
00:12:46,140 --> 00:12:49,226
<i>They're bringing drugs.
They're bringing crime.</i>

267
00:12:49,268 --> 00:12:52,855
<i>They're rapists, and some,
I assume, are good people.</i>

268
00:12:54,940 --> 00:12:56,942
<i>[Madrid] I was very publicly
and vocally</i>

269
00:12:56,984 --> 00:12:59,612
<i>against Donald Trump</i>

270
00:12:59,653 --> 00:13:02,490
<i>and got a call
from The Lincoln Project gang.</i>

271
00:13:02,531 --> 00:13:04,408
<i>They said, "Hey, there's
a group of us that are</i>

272
00:13:04,450 --> 00:13:06,452
<i>thinking about doing something
a little bit unique."</i>

273
00:13:06,494 --> 00:13:07,828
<i>Rattled off the names
and said,</i>

274
00:13:07,870 --> 00:13:09,997
<i>"What do you think?"</i>

275
00:13:10,039 --> 00:13:13,209
<i>And I immediately said, "Yeah.
I'm with you. Let's go."</i>

276
00:13:13,250 --> 00:13:17,797
<i>A little worried about how
to dress for snow in Park City.</i>

277
00:13:20,883 --> 00:13:23,302
<i>The entire party
has become morally bankrupt.</i>

278
00:13:26,597 --> 00:13:29,266
<i>[GPS]
Starting route to Park City.</i>

279
00:13:29,308 --> 00:13:31,435
<i>[Madrid] And I realized
my highest and best use</i>

280
00:13:31,477 --> 00:13:34,647
<i>was burning down something
that I had helped build up</i>

281
00:13:34,688 --> 00:13:36,315
<i>over my entire adult career.</i>

282
00:13:44,365 --> 00:13:46,784
<i>[reporter] The Lincoln Project
blasts the President</i>

283
00:13:46,826 --> 00:13:50,329
<i>with viral ad after viral ad.</i>

284
00:13:50,371 --> 00:13:52,581
<i>[reporter] They're able to do
what Biden's campaign can't--</i>

285
00:13:52,623 --> 00:13:54,959
<i>go a little bit low
and hit Trump where it hurts.</i>

286
00:13:55,000 --> 00:13:57,795
<i>[reporter] And the strategy
appears to be working.</i>

287
00:14:02,925 --> 00:14:04,593
<i>[reporter]
He has called them losers.</i>

288
00:14:04,635 --> 00:14:07,012
<i>He's called these Republicans
human scum.</i>

289
00:14:10,933 --> 00:14:13,853
<i>[line trilling]</i>

290
00:14:16,063 --> 00:14:17,565
<i>[Allen]
Oh, hey, Reed, it's John.</i>

291
00:14:17,606 --> 00:14:19,900
<i>- How are you, man?
- Hey, man. What's going on?</i>

292
00:14:19,942 --> 00:14:21,193
<i>[Allen] You're pretty
famous these days.</i>

293
00:14:21,235 --> 00:14:22,862
<i>[Galen] Shit.</i>

294
00:14:22,903 --> 00:14:25,155
<i>I leave the fame
to Steve and Rick.</i>

295
00:14:25,197 --> 00:14:26,949
<i>[Allen] I know. [laughs]</i>

296
00:14:26,991 --> 00:14:29,535
<i>Congratulations on getting
the project up and running</i>

297
00:14:29,577 --> 00:14:32,830
<i>and well-known
and well-funded.</i>

298
00:14:32,872 --> 00:14:34,874
<i>[Galen] Yeah, well, thank
the President for all that.</i>

299
00:14:34,915 --> 00:14:36,500
<i>[Allen laughs]</i>

300
00:14:36,542 --> 00:14:38,210
<i>[Allen] And there's
the money to sustain?</i>

301
00:14:38,252 --> 00:14:41,463
<i>Yes, and the vast majority
of our money</i>

302
00:14:41,505 --> 00:14:45,467
<i>comes not from major donors,
but from individual donors.</i>

303
00:14:45,509 --> 00:14:47,845
<i>Probably a lot of Democrats
with Republicans</i>

304
00:14:47,887 --> 00:14:49,889
<i>and independents mixed in.</i>

305
00:14:49,930 --> 00:14:51,891
<i>I think our average
contribution's, like,</i>

306
00:14:51,932 --> 00:14:54,226
<i>you know, 50 bucks.</i>

307
00:14:54,268 --> 00:14:55,853
<i>[Allen]
And who's making the ads?</i>

308
00:14:55,895 --> 00:14:57,104
<i>[Galen] We do 'em internal.</i>

309
00:14:59,899 --> 00:15:01,483
<i>We have a morning meeting,</i>

310
00:15:01,525 --> 00:15:04,695
<i>and we come up with
a series of creative ideas.</i>

311
00:15:04,737 --> 00:15:09,033
<i>Usually, it's me,
Rick, and Steve.</i>

312
00:15:09,074 --> 00:15:10,993
<i>- Hey, man.
- Hey. How are you?</i>

313
00:15:11,035 --> 00:15:12,828
<i>What's going on, dude?</i>

314
00:15:12,870 --> 00:15:14,622
<i>[Edwards] Good to see you.</i>

315
00:15:14,663 --> 00:15:16,582
<i>[Galen] And then we bring
folks in and out as necessary.</i>

316
00:15:16,624 --> 00:15:18,000
<i>Sarah Lenti.</i>

317
00:15:18,042 --> 00:15:19,877
<i>Sorry. I'm so sorry about that.</i>

318
00:15:19,919 --> 00:15:22,630
<i>[Galen] And Keith Edwards,
our communications director.</i>

319
00:15:22,671 --> 00:15:25,466
<i>- Hi, Stu. How are you?
- I'm good.</i>

320
00:15:25,507 --> 00:15:28,594
<i>[Galen]
Stuart is now in the ballgame,</i>

321
00:15:28,636 --> 00:15:31,597
<i>and we don't take
days off, really.</i>

322
00:15:33,474 --> 00:15:36,936
<i>And we launched
the Radicalize one today, so--</i>

323
00:15:36,977 --> 00:15:37,895
<i>It's out?</i>

324
00:15:37,937 --> 00:15:39,271
<i>- Huh?
- It's out?</i>

325
00:15:39,313 --> 00:15:40,940
<i>- It's out. Yeah.
- [Lenti] It's out.</i>

326
00:15:40,981 --> 00:15:43,192
<i>[narrator] Reject the hate.
Reject the violence.</i>

327
00:15:43,233 --> 00:15:47,071
<i>America or Donald Trump.
Stand up for America.</i>

328
00:15:47,112 --> 00:15:49,698
<i>[Edwards] It has, like,
half a million views.</i>

329
00:15:49,740 --> 00:15:51,283
<i>Really?</i>

330
00:15:51,325 --> 00:15:53,243
<i>It'll be up in the D.C.
market tomorrow.</i>

331
00:15:53,285 --> 00:15:56,789
<i>[Stevens] So isn't it time
to kind of start deciding</i>

332
00:15:56,830 --> 00:15:59,124
<i>what we're gonna prioritize?
Like--</i>

333
00:15:59,166 --> 00:16:01,085
<i>Yeah, I think we need to create</i>

334
00:16:01,126 --> 00:16:04,964
<i>as much broadcast-ready content
as soon as we can</i>

335
00:16:05,005 --> 00:16:06,924
<i>so that when the opportunities
present themselves,</i>

336
00:16:06,966 --> 00:16:08,801
<i>that we're ready to deploy it.</i>

337
00:16:08,842 --> 00:16:10,427
<i>[Wilson] I think we have
to keep an eye</i>

338
00:16:10,469 --> 00:16:12,471
<i>on the escalating violence</i>

339
00:16:12,513 --> 00:16:14,765
<i>inside the right-wing
crazy channel.</i>

340
00:16:14,807 --> 00:16:16,600
<i>Right, there should be
more Boogaloo Boys.</i>

341
00:16:16,642 --> 00:16:19,103
<i>His racial animus campaign.</i>

342
00:16:19,144 --> 00:16:20,854
<i>All right,
well, if that's the case,</i>

343
00:16:20,896 --> 00:16:22,731
<i>then let's talk about
what we want to do next week.</i>

344
00:16:22,773 --> 00:16:24,525
<i>[Wilson] Okay. Well, I--</i>

345
00:16:24,566 --> 00:16:26,860
<i>[Schmidt] What about, like,
all the Hispanic vote numbers?</i>

346
00:16:26,902 --> 00:16:29,196
<i>So Madrid's pulling together
Republican,</i>

347
00:16:29,238 --> 00:16:31,615
<i>independent,
and Democratic Latino groups,</i>

348
00:16:31,657 --> 00:16:34,493
<i>to get out the vote,
so the political team--</i>

349
00:16:34,535 --> 00:16:36,203
<i>They're already on it.</i>

350
00:16:40,749 --> 00:16:42,501
<i>[Madrid] But it's not enough
if they can't bring</i>

351
00:16:42,543 --> 00:16:44,837
<i>that Hispanic vote into line,</i>

352
00:16:44,878 --> 00:16:47,339
<i>so I need some--</i>

353
00:16:47,381 --> 00:16:50,300
<i>I need some-some
voter modeling.</i>

354
00:16:50,342 --> 00:16:51,677
<i>I need to look at the numbers.</i>

355
00:16:51,719 --> 00:16:53,595
<i>We actually...</i>

356
00:16:53,637 --> 00:16:56,015
<i>[Madrid] My job is to actually
look at the voter segments</i>

357
00:16:56,056 --> 00:16:58,976
<i>that we're trying to move
off of Donald Trump</i>

358
00:16:59,018 --> 00:17:00,686
<i>and towards Joe Biden.</i>

359
00:17:00,728 --> 00:17:03,147
<i>So what I need to know
is how many new Puerto Ricans</i>

360
00:17:03,188 --> 00:17:05,315
<i>left the island
after the hurricane</i>

361
00:17:05,357 --> 00:17:07,860
<i>and are voting-eligible
in that state.</i>

362
00:17:07,901 --> 00:17:09,486
<i>Actually already got that.</i>

363
00:17:09,528 --> 00:17:11,447
<i>[Madrid]
So if we got 4% of Republicans</i>

364
00:17:11,488 --> 00:17:13,741
<i>to move off of Donald Trump,</i>

365
00:17:13,782 --> 00:17:15,159
<i>there's a very good chance
we're gonna win this thing.</i>

366
00:17:15,200 --> 00:17:17,661
<i>There, then we're in
a very good position.</i>

367
00:17:17,703 --> 00:17:19,830
<i>It sounds like
it should be easy,</i>

368
00:17:19,872 --> 00:17:24,585
<i>but in a hyper-partisan
environment, it's-it's hard.</i>

369
00:17:28,881 --> 00:17:31,467
<i>[interviewer] So you're the guy
who posts on Twitter?</i>

370
00:17:31,508 --> 00:17:32,676
<i>[Edwards] Yes.</i>

371
00:17:32,718 --> 00:17:35,054
<i>I'm the only person
on the Twitter.</i>

372
00:17:35,095 --> 00:17:36,722
<i>[interviewer]
What's the biggest amount</i>

373
00:17:36,764 --> 00:17:38,265
<i>of traffic you've had
in one post?</i>

374
00:17:38,307 --> 00:17:40,100
<i>[Edwards] For a tweet?</i>

375
00:17:40,142 --> 00:17:44,855
<i>It was, like, probably, like,
around 14 million impressions.</i>

376
00:17:44,897 --> 00:17:47,399
<i>[interviewer] Do you guys spend
a lot of money on Facebook?</i>

377
00:17:47,441 --> 00:17:50,652
<i>Yeah, we spent--probably,
in the past seven days,</i>

378
00:17:50,694 --> 00:17:52,988
<i>I think we spent $450,000.</i>

379
00:17:54,865 --> 00:17:57,534
<i>We will probably spend
4 million to 5 million</i>

380
00:17:57,576 --> 00:18:00,829
<i>in the next 30 days.</i>

381
00:18:00,871 --> 00:18:03,373
<i>[interviewer] Just on Facebook?</i>

382
00:18:03,415 --> 00:18:06,585
<i>It's our primary way
of reaching people</i>

383
00:18:06,627 --> 00:18:09,463
<i>that we know
are persuadable voters</i>

384
00:18:09,505 --> 00:18:11,924
<i>who might change their mind.</i>

385
00:18:11,965 --> 00:18:14,468
<i>I ran a large portion
of the budget</i>

386
00:18:14,510 --> 00:18:19,473
<i>for some of the Koch Brothers'
groups in 2014, but--</i>

387
00:18:19,515 --> 00:18:23,018
<i>[Edwards] Ooh, girl.
You're gonna get hate for that.</i>

388
00:18:23,060 --> 00:18:24,394
<i>[Rogers]
Well, it is what it is,</i>

389
00:18:24,436 --> 00:18:25,646
<i>and if I hadn't done that,</i>

390
00:18:25,687 --> 00:18:26,730
<i>I wouldn't know
how to do this, so.</i>

391
00:18:26,772 --> 00:18:28,357
<i>[interviewer] There you go.</i>

392
00:18:28,398 --> 00:18:30,025
<i>[Edwards] No, I know. I know.
I'm sorry. Just joking.</i>

393
00:18:30,067 --> 00:18:31,944
<i>It's just like, it's very bold
to admit on camera.</i>

394
00:18:31,985 --> 00:18:34,196
<i>No, it's deserved,
but I didn't support Trump.</i>

395
00:18:34,238 --> 00:18:35,989
<i>I left the party in 2015,</i>

396
00:18:36,031 --> 00:18:38,367
<i>and so as soon
as this group sprung up,</i>

397
00:18:38,408 --> 00:18:40,828
<i>I was just like--
[laughs]</i>

398
00:18:40,869 --> 00:18:42,287
<i>I was like,
"Hey, guys. I want to help."</i>

399
00:18:44,123 --> 00:18:45,374
<i>[Edwards] I'm a Democrat.</i>

400
00:18:45,415 --> 00:18:46,583
<i>[interviewer]
Why did you want to work</i>

401
00:18:46,625 --> 00:18:48,127
<i>with a bunch of Republicans?</i>

402
00:18:48,168 --> 00:18:52,631
<i>There's just something about it
that felt</i>

403
00:18:52,673 --> 00:18:56,301
<i>like the right cause
at the right moment.</i>

404
00:18:56,343 --> 00:18:57,636
<i>[interviewer]
And how did you hook up</i>

405
00:18:57,678 --> 00:18:59,054
<i>with The Lincoln Project?</i>

406
00:18:59,096 --> 00:19:02,641
<i>I randomly messaged</i>

407
00:19:02,683 --> 00:19:04,643
<i>one of the founders on Twitter.</i>

408
00:19:04,685 --> 00:19:05,936
<i>[interviewer]
Which one?</i>

409
00:19:05,978 --> 00:19:07,229
<i>John.</i>

410
00:19:07,271 --> 00:19:08,730
<i>[interviewer] Weaver?</i>

411
00:19:08,772 --> 00:19:11,316
<i>Literally a month
without a job, and I said,</i>

412
00:19:11,358 --> 00:19:15,529
<i>"Hey, if you know anyone
looking for someone to hire,</i>

413
00:19:15,571 --> 00:19:18,073
<i>I'm looking."</i>

414
00:19:18,115 --> 00:19:21,618
<i>I'm delighted today to welcome
to the program John Weaver.</i>

415
00:19:21,660 --> 00:19:24,121
<i>He is a politico
who needs no introduction,</i>

416
00:19:24,163 --> 00:19:26,498
<i>but the most important
thing to know about him is,</i>

417
00:19:26,540 --> 00:19:28,625
<i>he is the founder
of The Lincoln Project.</i>

418
00:19:28,667 --> 00:19:32,087
<i>What is the foundation
of The Lincoln Project?</i>

419
00:19:32,129 --> 00:19:33,922
<i>Look, when we first decided
to move forward</i>

420
00:19:33,964 --> 00:19:35,632
<i>with The Lincoln Project,</i>

421
00:19:35,674 --> 00:19:40,220
<i>we were increasingly
alarmed at the conduct,</i>

422
00:19:40,262 --> 00:19:42,764
<i>not only of Donald Trump--</i>

423
00:19:42,806 --> 00:19:45,184
<i>[interviewer]
And where is John Weaver?</i>

424
00:19:45,225 --> 00:19:46,685
<i>[Schmidt]
John's in the hospital.</i>

425
00:19:46,727 --> 00:19:49,646
<i>John had a heart attack.</i>

426
00:19:49,688 --> 00:19:52,441
<i>[interviewer]
Oh, okay, so he's not coming?</i>

427
00:19:52,482 --> 00:19:56,737
<i>He can't. Oh, my God.
And it just happened? Shit.</i>

428
00:19:56,778 --> 00:19:58,530
<i>A month. Six weeks ago.</i>

429
00:19:58,572 --> 00:20:01,909
<i>It's important for him
not to be agitated... [laughs]</i>

430
00:20:01,950 --> 00:20:03,911
<i>...you know, with politics
and all this.</i>

431
00:20:06,830 --> 00:20:09,041
<i>[Trump] I'm running against
Sleepy Joe Biden,</i>

432
00:20:09,082 --> 00:20:11,960
<i>but I'm also running against
some really stupid Republicans</i>

433
00:20:12,002 --> 00:20:14,379
<i>that don't understand
how good they had it.</i>

434
00:20:14,421 --> 00:20:15,714
<i>I've defeated them all.</i>

435
00:20:15,756 --> 00:20:17,216
<i>You know, they were
all my opponents,</i>

436
00:20:17,257 --> 00:20:18,383
<i>and they've never
gotten over it.</i>

437
00:20:18,425 --> 00:20:20,469
<i>Guys. Weaver and Schmidt.</i>

438
00:20:20,510 --> 00:20:23,805
<i>All losers,
and they've gone crazy.</i>

439
00:20:23,847 --> 00:20:25,849
<i>They go out, and they tried
buying commercials.</i>

440
00:20:25,891 --> 00:20:29,061
<i>They've never gotten over
losing to me.</i>

441
00:20:35,359 --> 00:20:37,527
<i>[Galen] So that's the Park City
Mountains over there,</i>

442
00:20:37,569 --> 00:20:39,947
<i>and that canyon's where I live.
It's down the way a little bit.</i>

443
00:20:44,576 --> 00:20:46,411
<i>[Galen laughs]</i>

444
00:20:46,453 --> 00:20:48,080
<i>[Galen] I think we wanted
to have everybody</i>

445
00:20:48,121 --> 00:20:49,623
<i>in a place where, you know,</i>

446
00:20:49,665 --> 00:20:52,209
<i>we could reduce that friction
from discussion,</i>

447
00:20:52,251 --> 00:20:55,879
<i>to decision, to action.</i>

448
00:20:55,921 --> 00:20:57,422
<i>When I worked
for George W. Bush, right,</i>

449
00:20:57,464 --> 00:20:59,591
<i>I was an advance guy.</i>

450
00:20:59,633 --> 00:21:01,176
<i>It's a great gig
when you're in your 20s,</i>

451
00:21:01,218 --> 00:21:03,053
<i>and it's a lot of fun,</i>

452
00:21:03,095 --> 00:21:04,805
<i>but, like, nobody likes
advance guys, right?</i>

453
00:21:04,846 --> 00:21:06,974
<i>Like, they show up,
they make a lot of noise,</i>

454
00:21:07,015 --> 00:21:10,686
<i>they cause a lot of trouble,
they spend way too much money,</i>

455
00:21:10,727 --> 00:21:12,271
<i>and they get to greet
the airplane</i>

456
00:21:12,312 --> 00:21:14,356
<i>and the motorcade
when the president arrives,</i>

457
00:21:14,398 --> 00:21:16,275
<i>and then they leave
and go off and do it again.</i>

458
00:21:16,316 --> 00:21:19,903
<i>So we got to sort of live on
the road and by our own rules,</i>

459
00:21:19,945 --> 00:21:22,781
<i>but nothing like this</i>

460
00:21:22,823 --> 00:21:24,741
<i>where you actually have
an organization</i>

461
00:21:24,783 --> 00:21:26,952
<i>that you get to lead.</i>

462
00:21:28,829 --> 00:21:30,747
<i>And I mean, look,
we couldn't have done it</i>

463
00:21:30,789 --> 00:21:31,915
<i>without Sarah Lenti.</i>

464
00:21:31,957 --> 00:21:33,292
<i>We're all here now.</i>

465
00:21:33,333 --> 00:21:35,294
<i>There's, like, 20 of us,
so we're capping it.</i>

466
00:21:35,335 --> 00:21:38,255
<i>[Galen] If she hadn't been here
when we took off in May,</i>

467
00:21:38,297 --> 00:21:40,924
<i>we would never have been able
to scale as quickly as we did.</i>

468
00:21:40,966 --> 00:21:44,011
<i>[Lenti] This isn't a vacation.
Got shit to do.</i>

469
00:21:46,013 --> 00:21:49,182
<i>Reed is a dear friend.</i>

470
00:21:49,224 --> 00:21:50,934
<i>We were on the
Bush campaign together,</i>

471
00:21:50,976 --> 00:21:53,353
<i>and then we both worked
for the president.</i>

472
00:21:53,395 --> 00:21:57,190
<i>I was there 2000-2005,
so when Reed called me</i>

473
00:21:57,232 --> 00:21:58,608
<i>and told me about
The Lincoln Project,</i>

474
00:21:58,650 --> 00:22:00,110
<i>I said yes immediately</i>

475
00:22:00,152 --> 00:22:03,864
<i>and became the
executive director in April.</i>

476
00:22:03,905 --> 00:22:07,617
<i>I lost all of my clients
but two.</i>

477
00:22:07,659 --> 00:22:09,328
<i>I also lost friends.</i>

478
00:22:11,079 --> 00:22:14,499
<i>Yeah, it was a risk.
It was a huge risk.</i>

479
00:22:21,131 --> 00:22:22,924
<i>[Wilson] We've been talking
about this idea.</i>

480
00:22:22,966 --> 00:22:24,760
<i>I'm gonna run you through it.</i>

481
00:22:24,801 --> 00:22:27,929
<i>So back in the '80s,
there was this series of ads.</i>

482
00:22:27,971 --> 00:22:30,974
<i>They all would make
one simple accusation like,</i>

483
00:22:31,016 --> 00:22:34,144
<i>"Buddy MacKay wants to raise
your taxes through the roof."</i>

484
00:22:34,186 --> 00:22:35,979
<i>And then every single one
of them ended with,</i>

485
00:22:36,021 --> 00:22:38,523
<i>"Hey, Buddy.
You're a liberal."</i>

486
00:22:38,565 --> 00:22:42,361
<i>I'm thinking we should do
25 ideas that all end in,</i>

487
00:22:42,402 --> 00:22:45,864
<i>"Hey, Donald.
You're a loser,"</i>

488
00:22:45,906 --> 00:22:47,824
<i>'cause he hates being
called a loser.</i>

489
00:22:47,866 --> 00:22:50,077
<i>He hates it so much.</i>

490
00:22:50,118 --> 00:22:53,038
<i>There's a central point about
fucking with Donald Trump</i>

491
00:22:53,080 --> 00:22:55,999
<i>and trolling Donald Trump
in this campaign.</i>

492
00:22:56,041 --> 00:22:58,418
<i>It works.</i>

493
00:22:58,460 --> 00:22:59,836
<i>Come up with something quick.</i>

494
00:22:59,878 --> 00:23:02,214
<i>Make it convincing.
Dance, monkey, dance.</i>

495
00:23:02,255 --> 00:23:04,091
<i>But I just like--I like
calling him a loser</i>

496
00:23:04,132 --> 00:23:06,301
<i>'cause it effs with him.</i>

497
00:23:06,343 --> 00:23:08,637
<i>The discipline of writing
a 30-second TV ad</i>

498
00:23:08,678 --> 00:23:10,889
<i>is 70 words over
and over again.</i>

499
00:23:12,557 --> 00:23:14,935
<i>The flashy viral video ads.</i>

500
00:23:14,976 --> 00:23:17,437
<i>They're a central tenet</i>

501
00:23:17,479 --> 00:23:22,317
<i>of what we do
at The Lincoln Project,</i>

502
00:23:22,359 --> 00:23:25,362
<i>because it is a game
of very small numbers.</i>

503
00:23:25,404 --> 00:23:27,989
<i>We don't need to move
a million votes in Michigan.</i>

504
00:23:28,031 --> 00:23:31,159
<i>We need to peel off
the narrow slices</i>

505
00:23:31,201 --> 00:23:34,246
<i>of Republican voters living
in a few small places.</i>

506
00:23:34,287 --> 00:23:38,083
<i>Running ads
can swing this election.</i>

507
00:23:38,125 --> 00:23:40,710
<i>Yes, by the way,
just as a quick aside,</i>

508
00:23:40,752 --> 00:23:43,755
<i>I am the person who has managed
to put the first dick joke</i>

509
00:23:43,797 --> 00:23:46,007
<i>into an American political ad.</i>

510
00:23:46,049 --> 00:23:48,885
<i>[narrator]
Hey, Donald. Turnout in Tulsa?</i>

511
00:23:48,927 --> 00:23:50,595
<i>A dud.</i>

512
00:23:50,637 --> 00:23:52,347
<i>You've probably
heard this before,</i>

513
00:23:52,389 --> 00:23:55,058
<i>but it was smaller
than we expected.</i>

514
00:23:55,100 --> 00:23:57,644
<i>It sure wasn't as big
as you promised.</i>

515
00:23:57,686 --> 00:24:00,564
<i>upbeat percussive music </i>

516
00:24:06,486 --> 00:24:08,655
<i>This the right way?
I hope so.</i>

517
00:24:13,243 --> 00:24:14,953
<i>Bring it in.</i>

518
00:24:14,995 --> 00:24:15,787
<i>Ricardo.</i>

519
00:24:18,123 --> 00:24:19,958
<i>Hail, hail.
The gang's all here.</i>

520
00:24:20,000 --> 00:24:22,794
<i>[indistinct chatter]</i>

521
00:24:30,635 --> 00:24:31,970
<i>[nurse] All done.
All done. It's over.</i>

522
00:24:32,012 --> 00:24:34,222
<i>- [coughing]
- [nurse] Aww.</i>

523
00:24:37,309 --> 00:24:39,603
<i>[Madrid] I want us to keep
looking at these numbers,</i>

524
00:24:39,644 --> 00:24:41,313
<i>and I want to go over
the raw vote numbers</i>

525
00:24:41,354 --> 00:24:43,773
<i>that we're gonna need
from the Latino</i>

526
00:24:43,815 --> 00:24:45,734
<i>vote share to show up.</i>

527
00:24:45,775 --> 00:24:48,236
<i>I need you to poll me a
differential between 16 and 18.</i>

528
00:24:48,278 --> 00:24:49,988
<i>The hard number.</i>

529
00:24:50,030 --> 00:24:52,115
<i>Maricopa County
specifically, okay?</i>

530
00:24:52,157 --> 00:24:54,493
<i>Messaging for Arizona.
What is moving voters?</i>

531
00:24:54,534 --> 00:24:56,620
<i>[Madrid] We're gonna be talking
about a military message</i>

532
00:24:56,661 --> 00:24:58,747
<i>to Hispanic families
specifically.</i>

533
00:24:58,788 --> 00:25:01,291
<i>We're gonna start organizing
with some of our allies,</i>

534
00:25:01,333 --> 00:25:04,044
<i>in terms of a Geo TV effort
with Latinos,</i>

535
00:25:04,085 --> 00:25:08,256
<i>and then Conor's gonna start
pounding the 65-plus group.</i>

536
00:25:08,298 --> 00:25:09,883
<i>The Lincoln Project,
it's like an iceberg.</i>

537
00:25:09,925 --> 00:25:13,011
<i>What you're seeing
at the top is the ads,</i>

538
00:25:13,053 --> 00:25:15,430
<i>but there's a whole bulk
of work underneath it</i>

539
00:25:15,472 --> 00:25:18,266
<i>that is designed to sway
voters in the right places</i>

540
00:25:18,308 --> 00:25:20,393
<i>and with the right message.</i>

541
00:25:20,435 --> 00:25:22,479
<i>That's what we do
in the political shop.</i>

542
00:25:24,022 --> 00:25:25,941
<i>How do we know
if it's effective or not?</i>

543
00:25:25,982 --> 00:25:29,736
<i>So we can track which ads
are being viewed</i>

544
00:25:29,778 --> 00:25:31,238
<i>the longest in which places,</i>

545
00:25:31,279 --> 00:25:33,323
<i>even a county-by-county level,
if we want to.</i>

546
00:25:33,365 --> 00:25:35,242
<i>For example, if we saw in--</i>

547
00:25:35,283 --> 00:25:37,369
<i>Do people really behave
differently by county?</i>

548
00:25:37,410 --> 00:25:38,620
<i>[Rogers] Very.</i>

549
00:25:38,662 --> 00:25:40,372
<i>- [Edwards] Really?
- Mm-hmm.</i>

550
00:25:40,413 --> 00:25:42,541
<i>[Holtz] Everyone's been
noticing this long-term trend</i>

551
00:25:42,582 --> 00:25:45,210
<i>of Black and Latino voters</i>

552
00:25:45,252 --> 00:25:48,296
<i>just skyrocketing in the South,</i>

553
00:25:48,338 --> 00:25:52,133
<i>and that's gonna have
a transformational effect</i>

554
00:25:52,175 --> 00:25:55,971
<i>over the next forever,
in the U.S.</i>

555
00:25:56,012 --> 00:25:58,890
<i>[indistinct chatter]</i>

556
00:25:58,932 --> 00:26:00,976
<i>[Lenti]
Without the political team</i>

557
00:26:01,017 --> 00:26:03,770
<i>and the digital team,</i>

558
00:26:03,812 --> 00:26:06,731
<i>I think people would view us
as just a group</i>

559
00:26:06,773 --> 00:26:09,150
<i>of former Republicans
who are pissed off</i>

560
00:26:09,192 --> 00:26:10,735
<i>and creating viral ads,</i>

561
00:26:10,777 --> 00:26:11,861
<i>and that are just going out
into the ether</i>

562
00:26:11,903 --> 00:26:13,196
<i>and doing nothing.</i>

563
00:26:13,238 --> 00:26:15,407
<i>Look, I think we were dead-on</i>

564
00:26:15,448 --> 00:26:18,785
<i>by saying Arizona's key
to this whole thing.</i>

565
00:26:18,827 --> 00:26:20,745
<i>[Lenti] So we want to be able
to go back and say,</i>

566
00:26:20,787 --> 00:26:23,582
<i>"No, we actually--we were
in these states</i>

567
00:26:23,623 --> 00:26:26,376
<i>with these ads
moving these voters."</i>

568
00:26:26,418 --> 00:26:30,297
<i>Because I really want Arizona
off the table.</i>

569
00:26:30,338 --> 00:26:34,050
<i>I want to strangle
that side of the map.</i>

570
00:26:40,223 --> 00:26:42,392
<i>[reporter] We begin
tonight with growing outrage</i>

571
00:26:42,434 --> 00:26:44,269
<i>in the wake
of an explosive report</i>

572
00:26:44,311 --> 00:26:47,606
<i>claiming the president insulted
members of the military.</i>

573
00:26:47,647 --> 00:26:49,190
<i>[reporter]
Media outlets reporting that</i>

574
00:26:49,232 --> 00:26:51,401
<i>President Donald Trump made
disparaging comments</i>

575
00:26:51,443 --> 00:26:53,236
<i>about America's fallen troops,</i>

576
00:26:53,278 --> 00:26:54,863
<i>including calling
U.S. Marines killed</i>

577
00:26:54,904 --> 00:26:58,074
<i>in World War I
"losers and suckers."</i>

578
00:26:58,116 --> 00:26:59,868
<i>[Trump] It's a fake story,</i>

579
00:26:59,909 --> 00:27:01,453
<i>and it's a disgrace
that they're allowed to do,</i>

580
00:27:01,494 --> 00:27:02,829
<i>and that somebody could say
the kind of things,</i>

581
00:27:02,871 --> 00:27:04,331
<i>and especially to me,</i>

582
00:27:04,372 --> 00:27:06,416
<i>'cause I've done more
for the military</i>

583
00:27:06,458 --> 00:27:08,960
<i>than almost anybody else.</i>

584
00:27:09,002 --> 00:27:10,629
<i>[reporter] Given the fact
that veterans make up such</i>

585
00:27:10,670 --> 00:27:12,422
<i>a large chunk of his base,</i>

586
00:27:12,464 --> 00:27:14,215
<i>the White House
and the campaign</i>

587
00:27:14,257 --> 00:27:18,303
<i>are looking to put this behind
them as quickly as possible.</i>

588
00:27:18,345 --> 00:27:21,181
<i>The military stuff has put
a massive dent in them</i>

589
00:27:21,222 --> 00:27:24,351
<i>with the vets
and the suburban women.</i>

590
00:27:24,392 --> 00:27:25,977
<i>From what perspective
do we want</i>

591
00:27:26,019 --> 00:27:28,229
<i>our messaging to come from?</i>

592
00:27:28,271 --> 00:27:29,773
<i>[Schmidt] He's faithless.</i>

593
00:27:29,814 --> 00:27:34,444
<i>He has betrayed his duty</i>

594
00:27:34,486 --> 00:27:36,738
<i>as the commander-in-chief.</i>

595
00:27:36,780 --> 00:27:40,200
<i>[Horn] America's moms have
given their sons and daughters</i>

596
00:27:40,241 --> 00:27:42,243
<i>to fight and die.</i>

597
00:27:42,285 --> 00:27:46,373
<i>That is something that Donald
Trump can never understand.</i>

598
00:27:46,414 --> 00:27:48,124
<i>[Wilson] We gotta look
for the weak place</i>

599
00:27:48,166 --> 00:27:50,794
<i>every day and attack on it.</i>

600
00:27:50,835 --> 00:27:51,586
<i>[Horn] Yep.</i>

601
00:27:54,547 --> 00:27:57,008
<i>- Up?
- [interviewer] Yeah.</i>

602
00:27:57,050 --> 00:27:58,885
<i>- Here?
- [interviewer] There you go.</i>

603
00:28:00,387 --> 00:28:03,306
<i>soft pensive music </i>

604
00:28:03,348 --> 00:28:04,099
<i>Federal agent.</i>

605
00:28:07,227 --> 00:28:08,561
<i>- How are you, sir?
- Good. Good morning.</i>

606
00:28:08,603 --> 00:28:09,896
<i>So do you have a Zoom link
for them,</i>

607
00:28:09,938 --> 00:28:10,855
<i>or what are we gonna do?</i>

608
00:28:16,027 --> 00:28:18,947
<i>[indistinct chatter]</i>

609
00:28:20,782 --> 00:28:22,325
<i>They're going over the script
right now, Rick.</i>

610
00:28:22,367 --> 00:28:24,953
<i>[Wilson] Good.</i>

611
00:28:24,994 --> 00:28:27,122
<i>'Cause they don't need to act.
They just need to be.</i>

612
00:28:27,163 --> 00:28:29,165
<i>That's what I always
tell people.</i>

613
00:28:29,207 --> 00:28:30,542
<i>Don't act. Just be.</i>

614
00:28:32,335 --> 00:28:35,088
<i>[reporter] Lieutenant Colonel
Alex Vindman</i>

615
00:28:35,130 --> 00:28:37,841
<i>joined the Trump
administration in 2018</i>

616
00:28:37,882 --> 00:28:41,469
<i>when he was asked to serve on
the national security council.</i>

617
00:28:41,511 --> 00:28:43,012
<i>[reporter] Now at the hearing,</i>

618
00:28:43,054 --> 00:28:44,431
<i>Vindman raised
serious concerns</i>

619
00:28:44,472 --> 00:28:45,640
<i>about the president's
phone call</i>

620
00:28:45,682 --> 00:28:47,100
<i>with the Ukrainian president.</i>

621
00:28:47,142 --> 00:28:49,519
<i>President Trump personally
ordered the suspension</i>

622
00:28:49,561 --> 00:28:51,104
<i>of hundreds
of millions of dollars</i>

623
00:28:51,146 --> 00:28:52,897
<i>in military aid to Ukraine</i>

624
00:28:52,939 --> 00:28:55,150
<i>just days before
he encouraged their president</i>

625
00:28:55,191 --> 00:28:57,569
<i>to investigate his political
rival, Joe Biden.</i>

626
00:28:57,610 --> 00:28:59,487
<i>My intent was to raise
these concerns</i>

627
00:28:59,529 --> 00:29:01,573
<i>because they had significant
national security implications</i>

628
00:29:01,614 --> 00:29:03,408
<i>for our country.</i>

629
00:29:03,450 --> 00:29:05,577
<i>[Trump] First of all,
he reported a false call.</i>

630
00:29:05,618 --> 00:29:07,620
<i>What was said on the call
was totally appropriate,</i>

631
00:29:07,662 --> 00:29:08,997
<i>and I call it a perfect call.</i>

632
00:29:09,038 --> 00:29:11,541
<i>I always will call it
a perfect call.</i>

633
00:29:11,583 --> 00:29:13,293
<i>[Vindman]
My preference was actually</i>

634
00:29:13,334 --> 00:29:15,086
<i>to not do anything
with the media,</i>

635
00:29:15,128 --> 00:29:18,840
<i>but this is still, I think,
probably impactful,</i>

636
00:29:18,882 --> 00:29:21,050
<i>so I'm prepared to do that.</i>

637
00:29:21,092 --> 00:29:22,594
<i>[crew member]
You guys ready?</i>

638
00:29:22,635 --> 00:29:24,512
<i>I usually wear glasses,</i>

639
00:29:24,554 --> 00:29:26,556
<i>and it might be hard
for me to read.</i>

640
00:29:26,598 --> 00:29:29,642
<i>This is American Family,
take one.</i>

641
00:29:29,684 --> 00:29:31,311
<i>[director] Action.</i>

642
00:29:31,352 --> 00:29:33,521
<i>As a soldier, I never expected
to be attacked</i>

643
00:29:33,563 --> 00:29:35,106
<i>by my own government.</i>

644
00:29:35,148 --> 00:29:37,066
<i>[Wilson]
The Vindman ad puts the lie</i>

645
00:29:37,108 --> 00:29:39,652
<i>to everything of Trumpism.</i>

646
00:29:39,694 --> 00:29:43,698
<i>Speaking the truth.
You fired him because of that.</i>

647
00:29:43,740 --> 00:29:46,618
<i>When he did the right thing
by reporting corruption,</i>

648
00:29:46,659 --> 00:29:49,454
<i>I told him--I said,
"They're gonna fire you,</i>

649
00:29:49,496 --> 00:29:53,833
<i>and they're going to shit on
your 21-year military career."</i>

650
00:29:53,875 --> 00:29:56,461
<i>[crew member]
American Family, take ten.</i>

651
00:29:56,503 --> 00:29:59,088
<i>The America I served
is better than that.</i>

652
00:29:59,130 --> 00:30:00,632
<i>[Wilson] Hey, Alex.</i>

653
00:30:00,673 --> 00:30:02,175
<i>I hear you're rocking
the movie star thing, man.</i>

654
00:30:02,217 --> 00:30:04,302
<i>Yeah, we knocked it out
all in one take.</i>

655
00:30:04,344 --> 00:30:06,471
<i>- [laughter]
- That's incredible.</i>

656
00:30:06,513 --> 00:30:08,640
<i>This is what wins it, right?</i>

657
00:30:08,681 --> 00:30:12,018
<i>This is gonna drive him
out of his goddamn mind.</i>

658
00:30:14,687 --> 00:30:17,148
<i>Dad, do not worry.</i>

659
00:30:17,190 --> 00:30:18,983
<i>I will be fine
for telling the truth.</i>

660
00:30:19,025 --> 00:30:21,778
<i>With Colonel Vindman, I'm not
going to focus or comment</i>

661
00:30:21,820 --> 00:30:24,405
<i>on a former junior employee.</i>

662
00:30:24,447 --> 00:30:26,324
<i>Well, I'm not happy with it,
but you'll see.</i>

663
00:30:26,366 --> 00:30:28,117
<i>I mean,
we'll see what happens.</i>

664
00:30:28,159 --> 00:30:29,786
<i>[Rachel Cartmill] The most
powerful man in the world</i>

665
00:30:29,828 --> 00:30:31,579
<i>came after our family,</i>

666
00:30:31,621 --> 00:30:33,998
<i>but what happened to us
can happen to anyone.</i>

667
00:30:34,040 --> 00:30:35,625
<i>[Vindman] This is America.</i>

668
00:30:35,667 --> 00:30:37,836
<i>This is the country
I've served and defended.</i>

669
00:30:37,877 --> 00:30:40,129
<i>Here right matters.</i>

670
00:30:46,553 --> 00:30:48,721
<i>[person]
Listen, The Lincoln Project?</i>

671
00:30:48,763 --> 00:30:51,516
<i>I've been watching them,
and I really think</i>

672
00:30:51,558 --> 00:30:53,309
<i>they are going
to give the Democrats</i>

673
00:30:53,351 --> 00:30:54,811
<i>a run for their money.</i>

674
00:30:54,853 --> 00:30:58,189
<i>inquisitive music </i>

675
00:30:58,231 --> 00:31:00,733
<i>[person] And if you really
want to have a lovely day,</i>

676
00:31:00,775 --> 00:31:05,572
<i>listen to The Lincoln Project
commercials.</i>

677
00:31:05,613 --> 00:31:07,323
<i>They're really excellent.</i>

678
00:31:07,365 --> 00:31:09,701
<i>Look how good I look,
just 'cause I'm happy.</i>

679
00:31:12,579 --> 00:31:14,622
<i>[person]
I'm all the way with you guys.</i>

680
00:31:14,664 --> 00:31:17,208
<i>I've given more money
to The Lincoln Project</i>

681
00:31:17,250 --> 00:31:18,751
<i>than anything else.</i>

682
00:31:24,257 --> 00:31:25,717
<i>[Czajkowski] Hey, everybody.</i>

683
00:31:25,758 --> 00:31:26,843
<i>[John Leguizamo]
Hey, hey. Hey, hey.</i>

684
00:31:26,885 --> 00:31:28,344
<i>Who am I talking to?</i>

685
00:31:28,386 --> 00:31:31,347
<i>You got Mike over here.
Zack Czajkowski over here.</i>

686
00:31:31,389 --> 00:31:32,724
<i>Mike Madrid.</i>

687
00:31:32,765 --> 00:31:34,851
<i>[Madrid] Sí. Claro que sí.
How are you?</i>

688
00:31:34,893 --> 00:31:36,561
<i>[Leguizamo] Hey, I'm honored
to be talking to you guys.</i>

689
00:31:36,603 --> 00:31:38,229
<i>The work you're doing
is incredible.</i>

690
00:31:38,271 --> 00:31:41,357
<i>Your humor
and cutting-edge commentary.</i>

691
00:31:41,399 --> 00:31:43,902
<i>It's so exciting.
It gets me pumped.</i>

692
00:31:43,943 --> 00:31:45,445
<i>Thanks.</i>

693
00:31:45,486 --> 00:31:47,071
<i>So we're gonna run
a couple things by you.</i>

694
00:31:47,113 --> 00:31:48,740
<i>The marquee part
of our big push</i>

695
00:31:48,781 --> 00:31:50,867
<i>on the national Latino effort.</i>

696
00:31:50,909 --> 00:31:53,077
<i>We are concentrating
specifically in Florida</i>

697
00:31:53,119 --> 00:31:54,913
<i>and Arizona and Texas.</i>

698
00:31:54,954 --> 00:31:57,582
<i>Texas should be Democratic.</i>

699
00:31:57,624 --> 00:32:00,126
<i>I mean, 40% of the population
is Latin.</i>

700
00:32:00,168 --> 00:32:02,754
<i>12% of the population is Black.</i>

701
00:32:02,795 --> 00:32:04,130
<i>It's predominantly
people of color.</i>

702
00:32:04,172 --> 00:32:05,548
<i>You're pretty good
at this, man.</i>

703
00:32:05,590 --> 00:32:07,008
<i>You might have
a future in this.</i>

704
00:32:07,050 --> 00:32:09,260
<i>- [laughter]
- Whoo!</i>

705
00:32:09,302 --> 00:32:10,678
<i>The big thing is,
we need to just raise awareness</i>

706
00:32:10,720 --> 00:32:12,388
<i>and rally people,</i>

707
00:32:12,430 --> 00:32:13,973
<i>because the big problem
with Latinos in most groups,</i>

708
00:32:14,015 --> 00:32:15,892
<i>except for Cubans,
is just awareness.</i>

709
00:32:15,934 --> 00:32:17,352
<i>[Leguizamo] Right, right.</i>

710
00:32:17,393 --> 00:32:18,937
<i>You know, we tune in
a little bit later</i>

711
00:32:18,978 --> 00:32:20,772
<i>or a lot later
than everybody else,</i>

712
00:32:20,813 --> 00:32:22,857
<i>- and there's all--
- Because they talk to us later.</i>

713
00:32:22,899 --> 00:32:25,777
<i>We're always the last-minute
group that they talk to,</i>

714
00:32:25,818 --> 00:32:27,278
<i>and then we matter?
That's bullshit.</i>

715
00:32:27,320 --> 00:32:29,197
<i>Welcome to my life
for the last 30 years.</i>

716
00:32:29,238 --> 00:32:30,573
<i>That's exactly right.</i>

717
00:32:30,615 --> 00:32:31,699
<i>That's what I've been
trying to solve for.</i>

718
00:32:31,741 --> 00:32:33,076
<i>Celebrity helps, right?</i>

719
00:32:33,117 --> 00:32:34,535
<i>We need people that are
high profile to say,</i>

720
00:32:34,577 --> 00:32:36,245
<i>"Hey, this is going on.
Pay attention."</i>

721
00:32:36,287 --> 00:32:37,538
<i>Sure. I'm down, man.</i>

722
00:32:37,580 --> 00:32:40,249
<i>If you have any ideas
of anything.</i>

723
00:32:40,291 --> 00:32:41,709
<i>[Madrid] We're gonna be doing
this very big summit.</i>

724
00:32:41,751 --> 00:32:43,294
<i>Sure, sure.</i>

725
00:32:43,336 --> 00:32:45,922
<i>Having you involved
with that would be fantastic.</i>

726
00:32:45,964 --> 00:32:48,466
<i>Maybe shake the Mets hat.
Maybe shake the Mets hat.</i>

727
00:32:48,508 --> 00:32:50,468
<i>Hey, that's it. That's it.
That's--</i>

728
00:32:50,510 --> 00:32:52,136
<i>[Madrid] Got to get you on
the winning side or something.</i>

729
00:32:52,178 --> 00:32:53,930
<i>[laughter]</i>

730
00:32:53,972 --> 00:32:55,139
<i>I just can't believe
that you're Latin</i>

731
00:32:55,181 --> 00:32:57,100
<i>and you're Republican, it's--</i>

732
00:32:57,141 --> 00:32:58,810
<i>It's a unicorn thing.</i>

733
00:32:58,851 --> 00:33:00,144
<i>[Leguizamo] It's not usually
my genre of people.</i>

734
00:33:00,186 --> 00:33:02,188
<i>Yeah, it's very,
very, very rare,</i>

735
00:33:02,230 --> 00:33:04,440
<i>but you know, all the
good things in life are.</i>

736
00:33:04,482 --> 00:33:06,109
<i>What flipped you, though?
What flipped you?</i>

737
00:33:06,150 --> 00:33:07,860
<i>What made you leave us?</i>

738
00:33:11,114 --> 00:33:13,866
<i>[Madrid] I grew up in a really
small town called Moor Park.</i>

739
00:33:15,702 --> 00:33:17,870
<i>So it's southern California.</i>

740
00:33:17,912 --> 00:33:21,165
<i>Latino family.
All Democrats, except for me.</i>

741
00:33:23,584 --> 00:33:26,421
<i>This was during
the Iran hostage crisis</i>

742
00:33:26,462 --> 00:33:29,173
<i>when Carter was president.</i>

743
00:33:29,215 --> 00:33:31,968
<i>[Jimmy Carter]
We continue to face</i>

744
00:33:32,010 --> 00:33:34,804
<i>a grave situation in Iran</i>

745
00:33:34,846 --> 00:33:37,348
<i>where our embassy
has been seized,</i>

746
00:33:37,390 --> 00:33:40,476
<i>and more than
60 American citizens</i>

747
00:33:40,518 --> 00:33:43,104
<i>continue to be held
as hostages.</i>

748
00:33:43,146 --> 00:33:46,107
<i>[Madrid] And I remember feeling
this overwhelming sense</i>

749
00:33:46,149 --> 00:33:51,154
<i>that this country
had America on its knees.</i>

750
00:33:51,195 --> 00:33:54,032
<i>And I remember the unease
and just the general sense</i>

751
00:33:54,073 --> 00:33:57,201
<i>that the country felt weak.</i>

752
00:33:57,243 --> 00:34:00,496
<i>And this politician
comes onto the stage.</i>

753
00:34:00,538 --> 00:34:01,831
<i>Reagan comes onto the stage,</i>

754
00:34:01,873 --> 00:34:06,335
<i>and he speaks
to a genuine confidence</i>

755
00:34:06,377 --> 00:34:09,380
<i>that defined
the American identity.</i>

756
00:34:09,422 --> 00:34:11,507
<i>And I felt it.</i>

757
00:34:11,549 --> 00:34:13,259
<i>[Ronald Reagan]
I want to help Americans</i>

758
00:34:13,301 --> 00:34:16,220
<i>of every race, creed,
and heritage</i>

759
00:34:16,262 --> 00:34:18,431
<i>keep and build
that sense of community</i>

760
00:34:18,473 --> 00:34:20,224
<i>which is at
the heart of America.</i>

761
00:34:24,604 --> 00:34:26,522
<i>[Madrid] I remember feeling
very deeply that,</i>

762
00:34:26,564 --> 00:34:28,232
<i>"I want to be with that guy.</i>

763
00:34:28,274 --> 00:34:30,735
<i>I want to be
with the strong leader."</i>

764
00:34:35,907 --> 00:34:37,366
<i>[Edwards] And this is what
I was talking about.</i>

765
00:34:37,408 --> 00:34:41,412
<i>In 1993, Trump said that
Native American reservations</i>

766
00:34:41,454 --> 00:34:43,998
<i>operating casinos
shouldn't be allowed because,</i>

767
00:34:44,040 --> 00:34:47,085
<i>"They don't look
like Indians to me."</i>

768
00:34:47,126 --> 00:34:48,419
<i>[Stevens]
What's the thing right before?</i>

769
00:34:48,461 --> 00:34:50,505
<i>Yeah, there's video
of him saying it.</i>

770
00:34:50,546 --> 00:34:52,340
<i>Yeah, that's what I'm saying,
so you put the date on that,</i>

771
00:34:52,381 --> 00:34:55,093
<i>and then you put
something recent from today.</i>

772
00:34:55,134 --> 00:34:57,428
<i>- I think it's too old.
- [laughter]</i>

773
00:34:57,470 --> 00:35:00,264
<i>And then, in Arizona,
as you guys know,</i>

774
00:35:00,306 --> 00:35:02,433
<i>you know,
I think Arizona's been,</i>

775
00:35:02,475 --> 00:35:05,645
<i>you know, home to a lot
of ex-pat Californians.</i>

776
00:35:05,686 --> 00:35:07,688
<i>The Latino community obviously
is burgeoning there,</i>

777
00:35:07,730 --> 00:35:09,690
<i>so you know, we want
to really focus on the people</i>

778
00:35:09,732 --> 00:35:11,400
<i>we think we can move.</i>

779
00:35:11,442 --> 00:35:13,236
<i>[interviewer] Why are
African Americans still dying</i>

780
00:35:13,277 --> 00:35:15,863
<i>at the hands of law
enforcement in this country?</i>

781
00:35:15,905 --> 00:35:19,283
<i>And so are white people.
So are white people.</i>

782
00:35:19,325 --> 00:35:21,160
<i>What is the question?
Why are African-Americans...</i>

783
00:35:21,202 --> 00:35:22,370
<i>[Edwards] Yeah.</i>

784
00:35:22,411 --> 00:35:23,955
<i>- Still dying?
- [Edwards] Just show it?</i>

785
00:35:23,996 --> 00:35:26,040
<i>[Stevens] I would show
the picture of the cop--</i>

786
00:35:26,082 --> 00:35:27,375
<i>Kneeling on his--</i>

787
00:35:27,416 --> 00:35:28,417
<i>- [Stevens] Yeah.
- Okay.</i>

788
00:35:31,963 --> 00:35:34,340
<i>[Stevens]
It's all about race,</i>

789
00:35:34,382 --> 00:35:37,468
<i>but the whole Republican
Party's all about race now.</i>

790
00:35:37,510 --> 00:35:39,846
<i>I mean, it's even given up
pretending otherwise.</i>

791
00:35:45,434 --> 00:35:47,019
<i>It's just all about race.</i>

792
00:35:49,856 --> 00:35:50,773
<i>Yeah.</i>

793
00:35:56,445 --> 00:35:57,822
<i>You know,
the Republican Party's</i>

794
00:35:57,864 --> 00:35:59,574
<i>become a white grievance party.</i>

795
00:35:59,615 --> 00:36:03,786
<i>There has always been
this element in the party.</i>

796
00:36:03,828 --> 00:36:05,955
<i>I don't think Trump
made people more racist,</i>

797
00:36:05,997 --> 00:36:08,749
<i>but I think he made
it okay to be racist.</i>

798
00:36:08,791 --> 00:36:11,043
<i>It's the law and order stuff.</i>

799
00:36:11,085 --> 00:36:13,212
<i>[Stevens] You know, history
shows once that's validated</i>

800
00:36:13,254 --> 00:36:18,050
<i>by a major party,
it's very difficult to unwind.</i>

801
00:36:18,092 --> 00:36:19,802
<i>You seem more troubled
than normal.</i>

802
00:36:19,844 --> 00:36:21,095
<i>No, no, no.</i>

803
00:36:21,137 --> 00:36:22,680
<i>Just the usual campaign
stretch?</i>

804
00:36:22,722 --> 00:36:23,639
<i>Yeah.</i>

805
00:36:26,517 --> 00:36:28,269
<i>I'd rather be us than them.</i>

806
00:36:28,311 --> 00:36:29,562
<i>[Madrid]
I'd rather be us than them.</i>

807
00:36:29,604 --> 00:36:32,231
<i>That's all you can ask.</i>

808
00:36:32,273 --> 00:36:35,526
<i>All right. Two polls out today.</i>

809
00:36:39,238 --> 00:36:41,991
<i>There was a lot of naivete
on my part.</i>

810
00:36:42,033 --> 00:36:44,619
<i>A lot of choosing
not to see things</i>

811
00:36:44,660 --> 00:36:46,037
<i>as big as they clearly were.</i>

812
00:36:47,496 --> 00:36:48,789
<i>Racism.</i>

813
00:36:48,831 --> 00:36:50,374
<i>You know,
when I was 26 years old,</i>

814
00:36:50,416 --> 00:36:52,043
<i>I would get three,
four calls a week</i>

815
00:36:52,084 --> 00:36:53,294
<i>telling me to go back
to where I came from.</i>

816
00:36:53,336 --> 00:36:54,670
<i>As the political director</i>

817
00:36:54,712 --> 00:36:57,048
<i>of the California
Republican Party.</i>

818
00:36:57,089 --> 00:36:59,383
<i>So you know, you just
kind of blow that off.</i>

819
00:36:59,425 --> 00:37:00,551
<i>You find a way
to rationalize that</i>

820
00:37:00,593 --> 00:37:01,886
<i>and blow that off, and say,</i>

821
00:37:01,928 --> 00:37:02,970
<i>"Well that's, you know,
just some crazies."</i>

822
00:37:03,012 --> 00:37:04,639
<i>[narrator]
Alabama, Georgia...</i>

823
00:37:04,680 --> 00:37:06,891
<i>[Madrid]
But when I look back now,</i>

824
00:37:06,933 --> 00:37:09,769
<i>I see that, at least
since the 1960s and '70s</i>

825
00:37:09,810 --> 00:37:12,688
<i>Republicans built
the Southern Strategy</i>

826
00:37:12,730 --> 00:37:15,233
<i>by using fear
and racial dog whistling.</i>

827
00:37:15,274 --> 00:37:19,278
<i>The wave of crime is not going
to be the wave of the future</i>

828
00:37:19,320 --> 00:37:21,322
<i>in the United States
of America.</i>

829
00:37:21,364 --> 00:37:23,908
<i>[cheers and applause]</i>

830
00:37:23,950 --> 00:37:26,702
<i>[Madrid] It was this
racial underpinning</i>

831
00:37:26,744 --> 00:37:30,122
<i>that brought white Democrats
into the Republican column.</i>

832
00:37:30,164 --> 00:37:31,707
<i>[narrator]
We owe it to the decent</i>

833
00:37:31,749 --> 00:37:33,376
<i>and law-abiding
citizens of America</i>

834
00:37:33,417 --> 00:37:36,671
<i>to take the offensive
against the criminal forces</i>

835
00:37:36,712 --> 00:37:40,132
<i>that threaten their peace
and their security.</i>

836
00:37:40,174 --> 00:37:42,051
<i>[Madrid]
And it was being inflamed</i>

837
00:37:42,093 --> 00:37:44,762
<i>and encouraged by Republicans.</i>

838
00:37:48,683 --> 00:37:51,227
<i>Lee Atwater, he really
ushered in a different type</i>

839
00:37:51,269 --> 00:37:53,521
<i>of political consultant.</i>

840
00:37:53,562 --> 00:37:55,564
<i>You know,
the unsavory part of it.</i>

841
00:37:55,606 --> 00:37:58,025
<i>apprehensive music </i>

842
00:38:00,653 --> 00:38:01,696
<i>[interviewer]
All right. I won't.</i>

843
00:38:17,378 --> 00:38:18,963
<i>[narrator] Bush supports
the death penalty</i>

844
00:38:19,005 --> 00:38:20,548
<i>for first-degree murderers.</i>

845
00:38:20,589 --> 00:38:22,425
<i>Dukakis allowed
first-degree murderers</i>

846
00:38:22,466 --> 00:38:24,844
<i>to have weekend passes
from prison.</i>

847
00:38:24,885 --> 00:38:26,470
<i>One was Willie Horton.</i>

848
00:38:26,512 --> 00:38:28,556
<i>Horton fled,
kidnapped a young couple,</i>

849
00:38:28,597 --> 00:38:30,057
<i>stabbing the man
and repeatedly</i>

850
00:38:30,099 --> 00:38:31,642
<i>raping his girlfriend.</i>

851
00:38:35,771 --> 00:38:37,940
<i>[interviewer] Do you think
the Willie Horton commercial</i>

852
00:38:37,982 --> 00:38:40,192
<i>gives hints of racial politics?</i>

853
00:38:40,234 --> 00:38:42,320
<i>I ain't seen the
Willie Horton commercial.</i>

854
00:38:42,361 --> 00:38:44,030
<i>[interviewer] You don't have
a Willie Horton commercial</i>

855
00:38:44,071 --> 00:38:45,489
<i>- on the air?
- No.</i>

856
00:38:45,531 --> 00:38:48,200
<i>[interviewer]
Furlough program commercial?</i>

857
00:38:48,242 --> 00:38:52,788
<i>[Madrid] But today,
what we have seen is,</i>

858
00:38:52,830 --> 00:38:56,083
<i>the demographics we need are
disproportionately represented</i>

859
00:38:56,125 --> 00:38:59,170
<i>in Southern states,
in Sun Belt states.</i>

860
00:39:01,547 --> 00:39:03,758
<i>We've never witnessed
this extraordinary</i>

861
00:39:03,799 --> 00:39:05,009
<i>demographic transformation.</i>

862
00:39:06,969 --> 00:39:08,512
<i>The suburbs have been changing</i>

863
00:39:08,554 --> 00:39:10,973
<i>with the influx of larger
minority communities</i>

864
00:39:11,015 --> 00:39:14,185
<i>combined with white
college-educated voters</i>

865
00:39:14,226 --> 00:39:18,105
<i>that are rejecting
the old politics of the South.</i>

866
00:39:18,147 --> 00:39:21,359
<i>In the Southwest,
it was Latinos.</i>

867
00:39:21,400 --> 00:39:23,652
<i>In the South and up
to the Mid-Atlantic states,</i>

868
00:39:23,694 --> 00:39:26,489
<i>it was with African-Americans.</i>

869
00:39:26,530 --> 00:39:30,868
<i>So we have created a strategy
to place ads</i>

870
00:39:30,910 --> 00:39:35,790
<i>in places like Arizona,
Florida, Georgia.</i>

871
00:39:35,831 --> 00:39:38,334
<i>We started to call this
the New Southern Strategy.</i>

872
00:39:40,461 --> 00:39:43,798
<i>It is using the racial
dog-whistling of the president</i>

873
00:39:43,839 --> 00:39:47,218
<i>to realign the South
in the opposite direction.</i>

874
00:39:51,222 --> 00:39:54,725
<i>Arizona has emerged as a
surprising battleground state</i>

875
00:39:54,767 --> 00:39:57,061
<i>in this year's
presidential election.</i>

876
00:39:57,103 --> 00:39:59,855
<i>Latinos make up a quarter
of eligible voters</i>

877
00:39:59,897 --> 00:40:01,440
<i>in the Grand Canyon state.</i>

878
00:40:01,482 --> 00:40:04,527
<i>Polls show
most supporting Biden.</i>

879
00:40:16,539 --> 00:40:18,416
<i>No.</i>

880
00:40:18,457 --> 00:40:22,420
<i>I haven't gotten nervous
before TV for years.</i>

881
00:40:22,461 --> 00:40:24,922
<i>All right. Let's hit it.</i>

882
00:40:24,964 --> 00:40:27,508
<i>inquisitive music </i>

883
00:40:27,550 --> 00:40:29,301
<i>[laughs]</i>

884
00:40:33,264 --> 00:40:34,765
<i>[Setmayer]
I actually know the Conways</i>

885
00:40:34,807 --> 00:40:37,101
<i>through our
conservative circles.</i>

886
00:40:37,143 --> 00:40:39,562
<i>It was really through
my friendship with Kellyanne,</i>

887
00:40:39,603 --> 00:40:43,607
<i>which fell apart once she went
to the Trump campaign.</i>

888
00:40:43,649 --> 00:40:45,734
<i>That's where
I actually met George.</i>

889
00:40:45,776 --> 00:40:48,446
<i>[reporter] George Conway,
the husband of top Trump aid</i>

890
00:40:48,487 --> 00:40:50,781
<i>Kellyanne Conway,
is once again taking shots</i>

891
00:40:50,823 --> 00:40:52,616
<i>at the President's
mental health.</i>

892
00:40:52,658 --> 00:40:54,952
<i>Conway tweeted this
about his wife's boss.</i>

893
00:40:54,994 --> 00:40:57,121
<i>"You're not 'presidential'
at all, period.</i>

894
00:40:57,163 --> 00:40:58,831
<i>You're mentally unwell."</i>

895
00:40:58,873 --> 00:41:00,166
<i>Good morning.
Hope everybody...</i>

896
00:41:00,207 --> 00:41:01,917
<i>[reporter] He just may be
the biggest thorn</i>

897
00:41:01,959 --> 00:41:03,252
<i>in Donald Trump's side.</i>

898
00:41:03,294 --> 00:41:05,254
<i>I don't know him.
He's a whack job.</i>

899
00:41:05,296 --> 00:41:07,590
<i>There's no question about it,
but I really don't know him.</i>

900
00:41:07,631 --> 00:41:10,676
<i>[Setmayer] When The
Lincoln Project was formed,</i>

901
00:41:10,718 --> 00:41:12,970
<i>I saw that it was
George and Rick,</i>

902
00:41:13,012 --> 00:41:15,306
<i>and so I reached out to them.</i>

903
00:41:15,347 --> 00:41:16,765
<i>[Wilson]
Hey, Tara. How are you?</i>

904
00:41:16,807 --> 00:41:19,101
<i>Greetings and salutations.</i>

905
00:41:19,143 --> 00:41:21,479
<i>And they said, "Hey, we're
gonna do a streaming channel,</i>

906
00:41:21,520 --> 00:41:23,647
<i>and it'd be great
if you joined us."</i>

907
00:41:23,689 --> 00:41:25,065
<i>That's what I do for CNN.</i>

908
00:41:25,107 --> 00:41:26,817
<i>[person] I'm ready to go.
You guys ready to go?</i>

909
00:41:26,859 --> 00:41:29,945
<i>Give me five more seconds.
Go into the countdown.</i>

910
00:41:29,987 --> 00:41:31,780
<i>I'll be ready
by the time you're done.</i>

911
00:41:31,822 --> 00:41:34,992
<i>[person]
Four. Three. Two. One.</i>

912
00:41:35,034 --> 00:41:36,494
<i>Coming into
the funky bass intro.</i>

913
00:41:36,535 --> 00:41:38,913
<i>[Wilson] We're building
this LPTV thing.</i>

914
00:41:38,954 --> 00:41:41,999
<i>Hit a million viewers
in a week.</i>

915
00:41:42,041 --> 00:41:44,668
<i>It's a great venue
to reach voters.</i>

916
00:41:44,710 --> 00:41:46,378
<i>funky bass music </i>

917
00:41:46,420 --> 00:41:48,297
<i>[person]
Everybody feeling good?</i>

918
00:41:48,339 --> 00:41:49,882
<i>[Setmayer] Oh, yeah.</i>

919
00:41:49,924 --> 00:41:51,342
<i>Hi, Rick.</i>

920
00:41:51,383 --> 00:41:52,510
<i>[person] And then it comes
back live in five.</i>

921
00:41:52,551 --> 00:41:54,720
<i>Four, three, two, one.</i>

922
00:41:54,762 --> 00:41:56,555
<i>[Setmayer]
Hello, happy debate night,</i>

923
00:41:56,597 --> 00:41:58,641
<i>and welcome to The Breakdown.</i>

924
00:41:58,682 --> 00:42:02,603
<i>I am Tara Setmayer.
This is the Rick Wilson.</i>

925
00:42:02,645 --> 00:42:04,939
<i>We have a special guest
with us tonight, Rick.</i>

926
00:42:04,980 --> 00:42:06,565
<i>I'm so excited.</i>

927
00:42:06,607 --> 00:42:09,318
<i>Co-founder of The Lincoln
Project, George Conway.</i>

928
00:42:09,360 --> 00:42:11,529
<i>- [laughs]
- Welcome! Welcome.</i>

929
00:42:11,570 --> 00:42:14,657
<i>That's great. I love that.
I love that.</i>

930
00:42:14,698 --> 00:42:19,036
<i>I had no idea what The
Lincoln Project would become.</i>

931
00:42:19,078 --> 00:42:21,121
<i>George, what's the chance
that Donald Trump</i>

932
00:42:21,163 --> 00:42:23,332
<i>just storms
off the stage tonight?</i>

933
00:42:23,374 --> 00:42:26,210
<i>You know, a meltdown is always
possible with this guy.</i>

934
00:42:26,252 --> 00:42:28,337
<i>I'm sort of proud
that they feel</i>

935
00:42:28,379 --> 00:42:31,131
<i>that I contributed something,</i>

936
00:42:31,173 --> 00:42:34,677
<i>but now, I'm just
mostly a cheerleader.</i>

937
00:42:34,718 --> 00:42:35,886
<i>He can't take it.</i>

938
00:42:35,928 --> 00:42:37,388
<i>He cannot take
being challenged.</i>

939
00:42:37,429 --> 00:42:39,139
<i>He cannot take
being questioned.</i>

940
00:42:39,181 --> 00:42:41,225
<i>He cannot take the criticism.</i>

941
00:42:41,267 --> 00:42:45,854
<i>Why was it necessary that
220,000 Americans are dead now?</i>

942
00:42:45,896 --> 00:42:49,191
<i>I really hope that Joe Biden
is prepared for this.</i>

943
00:42:49,233 --> 00:42:51,735
<i>Like, don't take any shit.</i>

944
00:42:51,777 --> 00:42:53,779
<i>[Conway] He needs
to basically ask the public,</i>

945
00:42:53,821 --> 00:42:56,240
<i>"Haven't you had enough
of this craziness?</i>

946
00:42:56,282 --> 00:42:58,117
<i>Can't we turn the volume down?</i>

947
00:42:58,158 --> 00:43:00,286
<i>Can't we get back together,
to working together</i>

948
00:43:00,327 --> 00:43:02,830
<i>to solve
the nation's problems?"</i>

949
00:43:02,871 --> 00:43:04,832
<i>Something like that.</i>

950
00:43:04,873 --> 00:43:06,250
<i>Folks, the debate is starting.</i>

951
00:43:06,292 --> 00:43:07,585
<i>We will see you back here</i>

952
00:43:07,626 --> 00:43:09,837
<i>as soon as this
crazy shit show ends.</i>

953
00:43:09,878 --> 00:43:11,088
<i>Thanks, folks.</i>

954
00:43:14,967 --> 00:43:17,886
<i>- Hello.
- Hi. Yes.</i>

955
00:43:17,928 --> 00:43:19,847
<i>[Wilson] How are you, gang?
Hi, Sarah.</i>

956
00:43:19,888 --> 00:43:21,390
<i>- [Lenti] Hi.
- [Edwards] Hi.</i>

957
00:43:21,432 --> 00:43:24,560
<i>So I'm going to start
a rapid response.</i>

958
00:43:24,602 --> 00:43:26,437
<i>[Wilson]
Yes. #TheDebate.</i>

959
00:43:26,478 --> 00:43:28,063
<i>You know, whatever
the debate hashtag is.</i>

960
00:43:28,105 --> 00:43:29,565
<i>[Edwards] Sure.</i>

961
00:43:29,607 --> 00:43:31,358
<i>[moderator] No booze
or other interruptions,</i>

962
00:43:31,400 --> 00:43:33,777
<i>so we,
and more importantly you,</i>

963
00:43:33,819 --> 00:43:36,363
<i>can focus on what
the candidates have to say.</i>

964
00:43:36,405 --> 00:43:37,948
<i>[Wilson] You gotta switch
to another network.</i>

965
00:43:37,990 --> 00:43:39,867
<i>- Okay.
- This is low def.</i>

966
00:43:39,908 --> 00:43:41,619
<i>Okay.</i>

967
00:43:41,660 --> 00:43:43,621
<i>I need to see every one
of Trump's glistening pustules</i>

968
00:43:43,662 --> 00:43:46,373
<i>and his exotic hair hat.</i>

969
00:43:46,415 --> 00:43:47,958
<i>[moderator] As we welcome
the Republican nominee,</i>

970
00:43:48,000 --> 00:43:49,710
<i>President Trump,</i>

971
00:43:49,752 --> 00:43:52,296
<i>and the Democratic nominee,
Vice President Biden.</i>

972
00:43:54,340 --> 00:43:56,258
<i>[Wilson] Democrats think
policy makes a difference.</i>

973
00:43:56,300 --> 00:43:57,760
<i>He walks like a centaur.</i>

974
00:43:57,801 --> 00:44:01,263
<i>Policy never, ever, ever,
ever makes a difference.</i>

975
00:44:01,305 --> 00:44:03,140
<i>You give me
a 600-page healthcare plan,</i>

976
00:44:03,182 --> 00:44:04,516
<i>I'm gonna have some nerd
go through it</i>

977
00:44:04,558 --> 00:44:06,518
<i>and find ten things
that scare the shit</i>

978
00:44:06,560 --> 00:44:08,228
<i>out of suburban voters.</i>

979
00:44:08,270 --> 00:44:11,106
<i>You tell me your climate plan,
I'll do the same thing.</i>

980
00:44:11,148 --> 00:44:13,359
<i>What matters is the
performance and affect</i>

981
00:44:13,400 --> 00:44:16,153
<i>of the two personalities
on that stage.</i>

982
00:44:16,195 --> 00:44:17,946
<i>We do want to get rid of it.</i>

983
00:44:17,988 --> 00:44:19,740
<i>Chris, we want
to get rid of it.</i>

984
00:44:19,782 --> 00:44:21,492
<i>[moderator] I understand,
but I have to give you</i>

985
00:44:21,533 --> 00:44:23,202
<i>roughly equal time, please.</i>

986
00:44:23,243 --> 00:44:25,037
<i>Trump is angry and surly.</i>

987
00:44:25,079 --> 00:44:26,955
<i>[Trump] I'm debating you,
not him, but that's okay.</i>

988
00:44:26,997 --> 00:44:28,332
<i>I'm not surprised.</i>

989
00:44:28,374 --> 00:44:29,249
<i>[Wilson] Guys, I think one of
our themes needs</i>

990
00:44:29,291 --> 00:44:31,043
<i>to be how angry Trump is.</i>

991
00:44:31,085 --> 00:44:35,005
<i>He is pissy.
He's small. He's bitchy.</i>

992
00:44:35,047 --> 00:44:37,925
<i>That's the actual phrase.
He's bitchy.</i>

993
00:44:37,966 --> 00:44:39,426
<i>[Joe Biden]
I want to make sure--</i>

994
00:44:39,468 --> 00:44:40,511
<i>[Trump] You graduated last
in your class,</i>

995
00:44:40,552 --> 00:44:41,845
<i>not first in your class.</i>

996
00:44:41,887 --> 00:44:43,597
<i>[Biden] Oh, God.
I want to make sure--</i>

997
00:44:43,639 --> 00:44:45,182
<i>[moderator] Mr. President,
can you let him finish, sir?</i>

998
00:44:45,224 --> 00:44:46,975
<i>[Biden] No, he doesn't know
how to do that.</i>

999
00:44:47,017 --> 00:44:49,186
<i>You'll be surprised.
You'll be surprised.</i>

1000
00:44:49,228 --> 00:44:50,521
<i>You picked the wrong guy,</i>

1001
00:44:50,562 --> 00:44:52,189
<i>the wrong night,
at the wrong time.</i>

1002
00:44:52,231 --> 00:44:53,649
<i>Ooh!</i>

1003
00:44:53,691 --> 00:44:55,192
<i>Let's hashtag it, guys,</i>

1004
00:44:55,234 --> 00:44:57,361
<i>and let's lay that
into rapid response.</i>

1005
00:44:57,403 --> 00:44:59,947
<i>exciting music </i>

1006
00:44:59,988 --> 00:45:01,198
<i>[Biden] The wrong guy,</i>

1007
00:45:01,240 --> 00:45:03,325
<i>the wrong night,
at the wrong time.</i>

1008
00:45:03,367 --> 00:45:05,994
<i>The wrong guy, comma,
wrong night, comma, wrong time.</i>

1009
00:45:06,036 --> 00:45:08,163
<i>[Edwards]
Rapid response, ideally,</i>

1010
00:45:08,205 --> 00:45:09,998
<i>we're helping
pivot the narrative.</i>

1011
00:45:10,040 --> 00:45:11,375
<i>[moderator]
Mr. President?</i>

1012
00:45:11,417 --> 00:45:12,459
<i>You're talking about
2 million people.</i>

1013
00:45:12,501 --> 00:45:13,877
<i>He's freaking out.</i>

1014
00:45:13,919 --> 00:45:18,215
<i>The implosion was fast,
and it was furious.</i>

1015
00:45:21,677 --> 00:45:24,722
<i>When I started, we had, like,
400,000 Twitter followers.</i>

1016
00:45:26,807 --> 00:45:30,978
<i>And now we have more
than the Democrats.</i>

1017
00:45:31,019 --> 00:45:33,814
<i>[Biden] Vote now.
Make sure you let people know.</i>

1018
00:45:33,856 --> 00:45:35,315
<i>Your senators.</i>

1019
00:45:35,357 --> 00:45:36,775
<i>I'm not gonna answer
the question because--</i>

1020
00:45:36,817 --> 00:45:38,736
<i>Why wouldn't you answer
that question?</i>

1021
00:45:38,777 --> 00:45:41,655
<i>- Because the question is--
- Just as radical left--</i>

1022
00:45:41,697 --> 00:45:43,574
<i>Will you shut up, man?</i>

1023
00:45:43,615 --> 00:45:46,326
<i>[all]
Oh!</i>

1024
00:45:46,368 --> 00:45:48,078
<i>Let's go, baby!</i>

1025
00:45:48,120 --> 00:45:50,205
<i>[moderator]
He has ended the segment.</i>

1026
00:45:50,247 --> 00:45:52,416
<i>We're gonna move on
to the second segment.</i>

1027
00:45:52,458 --> 00:45:53,917
<i>[Biden] In light of all
the lies he's told--</i>

1028
00:45:53,959 --> 00:45:57,171
<i>Hey, I think our visual here
is how angry Trump looks.</i>

1029
00:45:57,212 --> 00:45:59,214
<i>Let's get really
close up on him.</i>

1030
00:45:59,256 --> 00:46:01,759
<i>I want to see the sweat.
I want to see the pursing lips.</i>

1031
00:46:01,800 --> 00:46:04,428
<i>All the, like,
grotesquery facial expressions.</i>

1032
00:46:04,470 --> 00:46:08,056
<i>The angry side-eye, et cetera.</i>

1033
00:46:08,098 --> 00:46:10,768
<i>It's crazy.
He's out of control.</i>

1034
00:46:10,809 --> 00:46:13,145
<i>Yeah, yeah, yeah.
I like it. Okay. Bye.</i>

1035
00:46:17,065 --> 00:46:18,859
<i>[reporter]
And are you willing, tonight,</i>

1036
00:46:18,901 --> 00:46:21,403
<i>to condemn white supremacists
and militia groups?</i>

1037
00:46:21,445 --> 00:46:22,696
<i>[Trump]
I'm willing to do anything.</i>

1038
00:46:22,738 --> 00:46:24,072
<i>I want to see peace.</i>

1039
00:46:24,114 --> 00:46:25,240
<i>[reporter]
Well, then do it, sir.</i>

1040
00:46:25,282 --> 00:46:26,825
<i>[Biden]
Say it. Do it. Say it.</i>

1041
00:46:26,867 --> 00:46:28,368
<i>You want to call 'em--what
do you want to call 'em?</i>

1042
00:46:28,410 --> 00:46:29,745
<i>Give me a name.</i>

1043
00:46:29,787 --> 00:46:31,205
<i>[reporter]
White supremacists.</i>

1044
00:46:31,246 --> 00:46:32,247
<i>[Trump] Who would you
like me to condemn?</i>

1045
00:46:32,289 --> 00:46:33,874
<i>[reporter] The Proud Boys.</i>

1046
00:46:33,916 --> 00:46:35,626
<i>[reporter] White supremacists
and the Proud Boys.</i>

1047
00:46:35,667 --> 00:46:37,211
<i>[Trump] Proud Boys.
Stand back, and stand by,</i>

1048
00:46:37,252 --> 00:46:38,837
<i>but I'll tell you what.
I'll tell you what...</i>

1049
00:46:38,879 --> 00:46:41,173
<i>He told the Proud Boys
to stand back and stand by?</i>

1050
00:46:41,215 --> 00:46:43,592
<i>[Howe] That's it.
Gotta get that one.</i>

1051
00:46:43,634 --> 00:46:45,219
<i>"Stand back and stand by."</i>

1052
00:46:45,260 --> 00:46:48,222
<i>Right now, right now, we gotta
tweet that out from LP.</i>

1053
00:46:48,263 --> 00:46:50,933
<i>Donald Trump's signal
to the Proud Boys,</i>

1054
00:46:50,974 --> 00:46:53,227
<i>telling them to
"Stand back and stand by."</i>

1055
00:46:53,268 --> 00:46:56,271
<i>Prepare for violence.</i>

1056
00:46:56,313 --> 00:46:59,483
<i>But if I see tens of thousands
of ballots being manipulated,</i>

1057
00:46:59,525 --> 00:47:01,902
<i>- I can't go along with that.
- Here we go.</i>

1058
00:47:01,944 --> 00:47:04,238
<i>It's a fraud,
and it's a shame.</i>

1059
00:47:04,279 --> 00:47:05,989
<i>The mailmen
selling the ballots.</i>

1060
00:47:06,031 --> 00:47:07,658
<i>They're being
dumped in rivers.</i>

1061
00:47:07,699 --> 00:47:09,326
<i>This is a horrible thing
for our country.</i>

1062
00:47:09,368 --> 00:47:12,079
<i>There is no evidence of that.</i>

1063
00:47:12,120 --> 00:47:14,581
<i>This is not going to end well.</i>

1064
00:47:14,623 --> 00:47:16,500
<i>He said it's not
going to end well.</i>

1065
00:47:16,542 --> 00:47:19,378
<i>He is predicating this whole
fucking thing right now.</i>

1066
00:47:19,419 --> 00:47:22,381
<i>I think top of the list
is the white supremacist stuff.</i>

1067
00:47:22,422 --> 00:47:23,841
<i>[person] Yep.</i>

1068
00:47:23,882 --> 00:47:26,760
<i>I think that's absolutely
fucking poison.</i>

1069
00:47:26,802 --> 00:47:28,554
<i>[person] And then, Rick,
I think you guys gotta</i>

1070
00:47:28,595 --> 00:47:31,682
<i>hit hard and, like,
continually, sowing the seeds</i>

1071
00:47:31,723 --> 00:47:34,226
<i>of insurrection and sedition.
Use it.</i>

1072
00:47:34,268 --> 00:47:35,727
<i>[Wilson]
Yes. Good.</i>

1073
00:47:35,769 --> 00:47:40,065
<i>tense music </i>

1074
00:47:40,107 --> 00:47:43,110
<i>Guys, this is the new logo
of the Proud Boys</i>

1075
00:47:43,151 --> 00:47:46,238
<i>that was just posted.</i>

1076
00:47:46,280 --> 00:47:48,198
<i>Just tonight. Right now.</i>

1077
00:47:56,415 --> 00:48:00,544
<i>Okay, guys, we have our
first ad out of the shop.</i>

1078
00:48:00,586 --> 00:48:02,170
<i>[reporter]
Are you willing, tonight,</i>

1079
00:48:02,212 --> 00:48:04,047
<i>to condemn white supremacists?</i>

1080
00:48:04,089 --> 00:48:05,716
<i>I'm willing to do anything.
I want to see peace.</i>

1081
00:48:05,757 --> 00:48:07,050
<i>[reporter]
Well, then do it, sir.</i>

1082
00:48:07,092 --> 00:48:09,219
<i>Say it. Do it. Say it.</i>

1083
00:48:09,261 --> 00:48:11,388
<i>[narrator]
That was painful, Donald.</i>

1084
00:48:11,430 --> 00:48:12,973
<i>I mean, really bad.</i>

1085
00:48:13,015 --> 00:48:14,808
<i>I'm the one that
brought back football.</i>

1086
00:48:14,850 --> 00:48:16,226
<i>[narrator]
Your debate reviews are...</i>

1087
00:48:16,268 --> 00:48:18,186
<i>- [person] So stupid.
- [narrator] Terrible.</i>

1088
00:48:18,228 --> 00:48:20,272
<i>Biden showed America
you're a loser, sir.</i>

1089
00:48:20,314 --> 00:48:22,608
<i>The fact is, this man doesn't
know what he's talking about.</i>

1090
00:48:22,649 --> 00:48:25,152
<i>- You have repeatedly--
- [Trump] I stated it.</i>

1091
00:48:25,193 --> 00:48:26,528
<i>[Biden] No.
You've been talking--</i>

1092
00:48:26,570 --> 00:48:28,280
<i>[narrator]
Not your finest hour, Donald.</i>

1093
00:48:28,322 --> 00:48:29,448
<i>[Trump]
I would love to end it.</i>

1094
00:48:29,489 --> 00:48:31,158
<i>I would love to end it.</i>

1095
00:48:31,199 --> 00:48:33,076
<i>[reporter] You know,
if you want to switch seats--</i>

1096
00:48:34,786 --> 00:48:36,330
<i>- [Wilson] Did you hear it?
- [person] I did.</i>

1097
00:48:36,371 --> 00:48:38,123
<i>Stand back and stand by.</i>

1098
00:48:38,165 --> 00:48:39,750
<i>[narrator]
You're losing, Donald.</i>

1099
00:48:39,791 --> 00:48:41,043
<i>Administration
is falling apart.</i>

1100
00:48:41,084 --> 00:48:42,502
<i>[person] Falling apart.</i>

1101
00:48:42,544 --> 00:48:43,754
<i>[narrator] Your campaign
is running out of cash,</i>

1102
00:48:43,795 --> 00:48:45,255
<i>and your personal finances?</i>

1103
00:48:45,297 --> 00:48:47,633
<i>[person]
Falling apart. Ouch. So broke.</i>

1104
00:48:47,674 --> 00:48:50,218
<i>"So broke."</i>

1105
00:48:50,260 --> 00:48:51,261
<i>[narrator]
And it just collapsed</i>

1106
00:48:51,303 --> 00:48:53,180
<i>in front of the whole world.</i>

1107
00:48:53,221 --> 00:48:55,140
<i>[person] Whole world.</i>

1108
00:48:55,182 --> 00:48:56,308
<i>[person] Awesome.</i>

1109
00:48:56,350 --> 00:48:58,560
<i>Hey, Siri. Call Ben Howe.</i>

1110
00:48:58,602 --> 00:49:00,854
<i>[line trills]</i>

1111
00:49:00,896 --> 00:49:02,773
<i>[Howe] Yeah?</i>

1112
00:49:02,814 --> 00:49:05,067
<i>I'm not sure my penis could be
any more erect right now.</i>

1113
00:49:05,108 --> 00:49:07,402
<i>[laughter]</i>

1114
00:49:07,444 --> 00:49:08,987
<i>That was a
land speed record, man.</i>

1115
00:49:09,029 --> 00:49:10,906
<i>I love it. All right.
Give me the cleaned-up version.</i>

1116
00:49:10,948 --> 00:49:12,991
<i>We're gonna pump it out
right now.</i>

1117
00:49:13,033 --> 00:49:14,743
<i>[Schmidt]
And these Proud Boys</i>

1118
00:49:14,785 --> 00:49:16,495
<i>are a white supremacist,
neo-Nazi group...</i>

1119
00:49:16,536 --> 00:49:18,080
<i>[person] Right.</i>

1120
00:49:18,121 --> 00:49:19,456
<i>[Schmidt] But this debate
was about one thing</i>

1121
00:49:19,498 --> 00:49:20,999
<i>in the end tonight.</i>

1122
00:49:21,041 --> 00:49:24,378
<i>Donald Trump intimated
and threatened violence</i>

1123
00:49:24,419 --> 00:49:28,340
<i>against this country
if he loses the election.</i>

1124
00:49:28,382 --> 00:49:31,593
<i>Nobody should under-appreciate</i>

1125
00:49:31,635 --> 00:49:34,137
<i>the radicalness--</i>

1126
00:49:34,179 --> 00:49:37,808
<i>the extremeness
of Trump's statements.</i>

1127
00:49:37,849 --> 00:49:42,354
<i>Our democracy is sustained by,
renewed by,</i>

1128
00:49:42,396 --> 00:49:46,316
<i>predicated upon free
and fair elections.</i>

1129
00:49:46,358 --> 00:49:49,403
<i>That an American president
would send a signal</i>

1130
00:49:49,444 --> 00:49:52,531
<i>to the country that evaporates</i>

1131
00:49:52,572 --> 00:49:55,033
<i>their faith and belief</i>

1132
00:49:55,075 --> 00:49:59,121
<i>in the legitimacy of the
American form of government</i>

1133
00:49:59,162 --> 00:50:03,667
<i>isn't just despicable;
it's profoundly dangerous</i>

1134
00:50:03,709 --> 00:50:07,254
<i>for the continuation
of the American experiment.</i>

1135
00:50:07,295 --> 00:50:09,965
<i>Steve, thanks very much
for coming on tonight.</i>

1136
00:50:10,007 --> 00:50:13,969
<i>Coming up for us,
the truth about vaccines.</i>

1137
00:50:14,011 --> 00:50:15,262
<i>All right.</i>

1138
00:50:19,016 --> 00:50:22,185
<i>Donald Trump could cancel the
election and remain in power</i>

1139
00:50:22,227 --> 00:50:24,146
<i>under an emergency decree.</i>

1140
00:50:24,187 --> 00:50:29,026
<i>Lock up his opponent,
close down TV stations.</i>

1141
00:50:29,067 --> 00:50:30,819
<i>I think you're smoking dope
if you don't think</i>

1142
00:50:30,861 --> 00:50:32,779
<i>that he would do that.</i>

1143
00:50:32,821 --> 00:50:36,033
<i>Holy shit. It's unbelievable.</i>

1144
00:50:41,079 --> 00:50:43,832
<i>There's the one.</i>

1145
00:50:43,874 --> 00:50:45,250
<i>I'm exhausted.</i>

1146
00:50:45,292 --> 00:50:46,877
<i>You gotta get pumped up.</i>

1147
00:50:46,918 --> 00:50:49,171
<i>I always do this, like,
right before doing anything.</i>

1148
00:50:49,212 --> 00:50:50,547
<i>Like just--it's, like,
addictive.</i>

1149
00:50:50,589 --> 00:50:51,882
<i>[Madrid]
I need a nap.</i>

1150
00:50:51,923 --> 00:50:53,508
<i>I need to incorporate a nap.
Perfect.</i>

1151
00:50:53,550 --> 00:50:54,885
<i>Okay. Well, nonetheless.</i>

1152
00:50:54,926 --> 00:50:57,429
<i>[Madrid]
Okay. Let's do it. Let's roll.</i>

1153
00:50:57,471 --> 00:51:00,057
<i>Bienvenidos.
Estimados todos, gracias.</i>

1154
00:51:00,098 --> 00:51:02,017
<i>Thank you all
for joining us tonight</i>

1155
00:51:02,059 --> 00:51:03,435
<i>for this historic event.</i>

1156
00:51:03,477 --> 00:51:05,812
<i>People that I have been
working against</i>

1157
00:51:05,854 --> 00:51:08,106
<i>for the better part of 30 years</i>

1158
00:51:08,148 --> 00:51:10,317
<i>have become friends and allies</i>

1159
00:51:10,358 --> 00:51:12,736
<i>because the threat
to the community</i>

1160
00:51:12,778 --> 00:51:16,156
<i>and the threat to our country
is so very real.</i>

1161
00:51:16,198 --> 00:51:17,866
<i>For all of you at home,</i>

1162
00:51:17,908 --> 00:51:20,702
<i>and I definitely represent
the Mexican redneck left,</i>

1163
00:51:20,744 --> 00:51:23,080
<i>I also ran Bernie Sanders'
campaign.</i>

1164
00:51:23,121 --> 00:51:24,581
<i>If you believed me
and Mike Madrid would be</i>

1165
00:51:24,623 --> 00:51:26,875
<i>on the same call
or the same video a year ago,</i>

1166
00:51:26,917 --> 00:51:29,669
<i>I'd have told you
all y'all were crazy as hell.</i>

1167
00:51:29,711 --> 00:51:32,506
<i>[Leguizamo] Well, what I wanted
to say a little bit was,</i>

1168
00:51:32,547 --> 00:51:34,174
<i>watching that
shit show last night,</i>

1169
00:51:34,216 --> 00:51:38,261
<i>Trump's debating,
it was so painful.</i>

1170
00:51:38,303 --> 00:51:39,763
<i>How do I explain that
to my children?</i>

1171
00:51:39,805 --> 00:51:42,015
<i>That the president
of the United States</i>

1172
00:51:42,057 --> 00:51:45,727
<i>couldn't denounce
white supremacists, QAnon,</i>

1173
00:51:45,769 --> 00:51:47,395
<i>and Proud Boys?</i>

1174
00:51:47,437 --> 00:51:49,106
<i>[person]
Last night, I got an email</i>

1175
00:51:49,147 --> 00:51:50,816
<i>from my father
that made me cry.</i>

1176
00:51:50,857 --> 00:51:52,234
<i>He said...</i>

1177
00:51:52,275 --> 00:51:55,153
<i>speaking Spanish</i>

1178
00:51:58,824 --> 00:52:00,325
<i>I'm gonna say it
because it's just--</i>

1179
00:52:00,367 --> 00:52:04,079
<i>speaking Spanish</i>

1180
00:52:04,121 --> 00:52:05,622
<i>[person]
We were missing somebody</i>

1181
00:52:05,664 --> 00:52:07,207
<i>to call somebody out to task</i>

1182
00:52:07,249 --> 00:52:09,042
<i>in a very partisan angle.</i>

1183
00:52:09,084 --> 00:52:11,378
<i>Dumping air bombs
on the top of the president</i>

1184
00:52:11,419 --> 00:52:15,173
<i>in Spanish and English
with TV, radio, digital, mail.</i>

1185
00:52:15,215 --> 00:52:17,092
<i>That's what's so unique
in what you're seeing here</i>

1186
00:52:17,134 --> 00:52:18,552
<i>on this Zoom call.</i>

1187
00:52:18,593 --> 00:52:20,762
<i>This don't happen
all the time.</i>

1188
00:52:20,804 --> 00:52:23,140
<i>I want to show a video
right now.</i>

1189
00:52:23,181 --> 00:52:25,058
<i>It's one of the ads
that we'll be running</i>

1190
00:52:25,100 --> 00:52:27,727
<i>in Florida, Arizona, and Texas.</i>

1191
00:52:27,769 --> 00:52:29,980
<i>[Reagan]
Today, with this proclamation,</i>

1192
00:52:30,021 --> 00:52:32,774
<i>we're reminding
our fellow citizens</i>

1193
00:52:32,816 --> 00:52:34,442
<i>that our Hispanic heritage</i>

1194
00:52:34,484 --> 00:52:37,571
<i>is something of which
all Americans can be proud.</i>

1195
00:52:37,612 --> 00:52:40,407
<i>They're bringing drugs.
They're bringing crime.</i>

1196
00:52:40,448 --> 00:52:42,492
<i>[Madrid] Literally, every day,
we're seeing the movement</i>

1197
00:52:42,534 --> 00:52:45,829
<i>amongst the voters
that we need to move.</i>

1198
00:52:45,871 --> 00:52:48,498
<i>It's working.</i>

1199
00:52:48,540 --> 00:52:50,167
<i>[person]
Mike, thank you so much.</i>

1200
00:52:50,208 --> 00:52:52,294
<i>This was incredible. Yeah.</i>

1201
00:52:52,335 --> 00:52:53,962
<i>- [person] Buenos noches.
- Thanks, guys.</i>

1202
00:53:00,260 --> 00:53:03,221
<i>[interviewer] Do you guys
ever talk to your bosses</i>

1203
00:53:03,263 --> 00:53:05,640
<i>at Lincoln Project about</i>

1204
00:53:05,682 --> 00:53:09,477
<i>their early years and racism?</i>

1205
00:53:09,519 --> 00:53:12,731
<i>I think we just stay focused
on now and November, you know.</i>

1206
00:53:12,772 --> 00:53:15,358
<i>It's all about the future,
not the past.</i>

1207
00:53:15,400 --> 00:53:17,235
<i>[interviewer] Because Stuart
talks a lot about it.</i>

1208
00:53:17,277 --> 00:53:20,155
<i>Stuart's an interesting guy.
Really interesting guy.</i>

1209
00:53:20,197 --> 00:53:22,908
<i>He's incredibly insightful.</i>

1210
00:53:22,949 --> 00:53:24,034
<i>I haven't had a chance
to talk to him about it,</i>

1211
00:53:24,075 --> 00:53:26,369
<i>but I'm sure it's fascinating.</i>

1212
00:53:26,411 --> 00:53:29,289
<i>inquisitive music </i>

1213
00:53:33,418 --> 00:53:36,379
<i>Hey, guys. We can go in.</i>

1214
00:53:39,883 --> 00:53:42,385
<i>So you come out here.</i>

1215
00:53:42,427 --> 00:53:45,972
<i>That's where the headquarters
is gonna be</i>

1216
00:53:46,014 --> 00:53:48,141
<i>in the Olympic Museum.</i>

1217
00:53:48,183 --> 00:53:53,146
<i>So the way I figure it,
I can ride my bike.</i>

1218
00:53:53,188 --> 00:53:54,856
<i>- [interviewer] You can what?
- Ride my bike.</i>

1219
00:53:54,898 --> 00:53:56,233
<i>[interviewer]
Did you bring your bike?</i>

1220
00:53:56,274 --> 00:53:59,611
<i>I brought two bikes.
Mountain and road.</i>

1221
00:53:59,653 --> 00:54:01,404
<i>Stuart Stevens
is a media advisor</i>

1222
00:54:01,446 --> 00:54:04,616
<i>for George W. Bush's
presidential 2000 campaign.</i>

1223
00:54:04,658 --> 00:54:06,618
<i>He is a long-time
Republican consultant,</i>

1224
00:54:06,660 --> 00:54:08,912
<i>as well as a novelist,
a travel and television...</i>

1225
00:54:08,954 --> 00:54:10,747
<i>[Stevens] I don't think
you could have found</i>

1226
00:54:10,789 --> 00:54:14,584
<i>anybody in politics more
competitive than me.</i>

1227
00:54:14,626 --> 00:54:19,506
<i>But I never thought that I'd
become a political consultant.</i>

1228
00:54:19,547 --> 00:54:22,467
<i>I was in film school
and found out</i>

1229
00:54:22,509 --> 00:54:25,262
<i>that people would pay me
to make commercials for 'em.</i>

1230
00:54:25,303 --> 00:54:27,764
<i>I was really good
at political consulting.</i>

1231
00:54:27,806 --> 00:54:30,517
<i>You know, I can make
a lot of money at it.</i>

1232
00:54:30,558 --> 00:54:33,186
<i>When I came up,
there was a famous consultant,</i>

1233
00:54:33,228 --> 00:54:34,688
<i>Lee Atwater.</i>

1234
00:54:34,729 --> 00:54:36,273
<i>He would hire
somebody like me,</i>

1235
00:54:36,314 --> 00:54:40,777
<i>I was in my 20s,
to really do the races.</i>

1236
00:54:40,819 --> 00:54:43,280
<i>My first lesson
in racial politics</i>

1237
00:54:43,321 --> 00:54:45,949
<i>was in the Southern Strategy.</i>

1238
00:54:45,991 --> 00:54:48,368
<i>All politics is, at least
certainly in the South,</i>

1239
00:54:48,410 --> 00:54:50,078
<i>is played in the key of race.</i>

1240
00:54:50,120 --> 00:54:52,622
<i>So our path to victory</i>

1241
00:54:52,664 --> 00:54:56,126
<i>is to maximize white vote,</i>

1242
00:54:56,167 --> 00:54:57,460
<i>so I made commercials.</i>

1243
00:54:57,502 --> 00:54:59,337
<i>That was, like,
my work product.</i>

1244
00:55:00,630 --> 00:55:03,717
<i>[narrator] Two million
illegal aliens in California.</i>

1245
00:55:03,758 --> 00:55:05,719
<i>Twenty thousand
in our prisons.</i>

1246
00:55:05,760 --> 00:55:07,846
<i>Four hundred thousand
crowd our schools.</i>

1247
00:55:07,887 --> 00:55:10,015
<i>Clinton fought Prop 187.</i>

1248
00:55:10,056 --> 00:55:12,767
<i>Gave citizenship to aliens
with criminal records.</i>

1249
00:55:12,809 --> 00:55:14,602
<i>We are the victims.</i>

1250
00:55:14,644 --> 00:55:17,981
<i>If Clinton wins, we lose.</i>

1251
00:55:18,023 --> 00:55:21,318
<i>It was playing the race card,
if I'm honest about it,</i>

1252
00:55:21,359 --> 00:55:23,820
<i>but you're able
to convince yourself</i>

1253
00:55:23,862 --> 00:55:27,657
<i>that the danger
of the other side</i>

1254
00:55:27,699 --> 00:55:32,412
<i>is greater than the flaws
of the side that you're for.</i>

1255
00:55:32,454 --> 00:55:35,623
<i>You know, we play too much
on the dark side.</i>

1256
00:55:35,665 --> 00:55:38,043
<i>But I think pretty much
everybody does.</i>

1257
00:55:38,084 --> 00:55:41,129
<i>What's the right thing to say
in this moment?</i>

1258
00:55:41,171 --> 00:55:43,673
<i>Donnie, you spent
a billion dollars.</i>

1259
00:55:43,715 --> 00:55:45,133
<i>- Hey, Don.
- [both] You're a loser.</i>

1260
00:55:45,175 --> 00:55:46,760
<i>I think it's a great idea.</i>

1261
00:55:46,801 --> 00:55:49,512
<i>Yeah, and just let digital
go crazy with it.</i>

1262
00:55:49,554 --> 00:55:50,972
<i>[narrator]
For 20 years,</i>

1263
00:55:51,014 --> 00:55:52,974
<i>Barack Obama followed
a preacher of hate</i>

1264
00:55:53,016 --> 00:55:55,685
<i>and said nothing as Wright
raged against our country.</i>

1265
00:55:55,727 --> 00:55:59,314
<i>Not God bless America,
God damn America!</i>

1266
00:55:59,356 --> 00:56:01,274
<i>The U.S. of KKK-A.</i>

1267
00:56:01,316 --> 00:56:03,401
<i>[narrator] He built his
powerbase in Wright's church.</i>

1268
00:56:03,443 --> 00:56:06,237
<i>Wright was his mentor,
advisor, and close friend.</i>

1269
00:56:06,279 --> 00:56:10,200
<i>Barack Obama.
Too radical. Too risky.</i>

1270
00:56:10,241 --> 00:56:13,244
<i>[Stevens]
I think that, in many ways,</i>

1271
00:56:13,286 --> 00:56:15,413
<i>We feel a sense of
personal responsibility.</i>

1272
00:56:18,249 --> 00:56:20,960
<i>Then we'll start
to leave this party.</i>

1273
00:56:21,002 --> 00:56:25,673
<i>Like, this thing that you
worked in turned out to be,</i>

1274
00:56:25,715 --> 00:56:29,010
<i>to some not-insignificant
degree, a force for evil.</i>

1275
00:56:29,052 --> 00:56:32,305
<i>pensive music </i>

1276
00:56:32,347 --> 00:56:34,432
<i>I can't say it's not my fault.</i>

1277
00:56:34,474 --> 00:56:37,727
<i>The firm I started was
the most successful firm.</i>

1278
00:56:37,769 --> 00:56:40,438
<i>I mean, I helped elect
more than anybody else.</i>

1279
00:56:40,480 --> 00:56:41,272
<i>Blame me.</i>

1280
00:56:45,402 --> 00:56:46,694
<i>I liked the combat.</i>

1281
00:56:49,406 --> 00:56:52,700
<i>I kind of got into
being a gunslinger.</i>

1282
00:56:52,742 --> 00:56:53,660
<i>[person] Pull.</i>

1283
00:56:55,912 --> 00:56:57,497
<i>[Stevens] The Lincoln Project</i>

1284
00:56:57,539 --> 00:57:01,292
<i>were like a sort of rogue
special forces outfit.</i>

1285
00:57:03,545 --> 00:57:05,880
<i>Can we use this stuff
that we know how to do</i>

1286
00:57:05,922 --> 00:57:07,382
<i>to try to make a difference?</i>

1287
00:57:09,676 --> 00:57:13,471
<i>Wouldn't call us social
justice warriors at all,</i>

1288
00:57:13,513 --> 00:57:15,098
<i>but Trump could win.</i>

1289
00:57:17,976 --> 00:57:19,644
<i>That's why I never would have
thought that, like,</i>

1290
00:57:19,686 --> 00:57:21,771
<i>consultants are the ones
that are trying to,</i>

1291
00:57:21,813 --> 00:57:23,481
<i>like, save the party?</i>

1292
00:57:23,523 --> 00:57:25,984
<i>We're, like, the moral voice
of the party?</i>

1293
00:57:26,025 --> 00:57:27,110
<i>I mean, really?</i>

1294
00:57:32,740 --> 00:57:35,618
<i>upbeat percussive music </i>