I have a question, Ney.
How would you open this series? Tell me.
I think I'd open this series
with…
all those quotes…
from people talking, from news articles.
Quotes about my behavior.
Judging me, you know?
"Neymar is a jerk…" People calling me a monster.
"Neymar is a monster," this and that.
Have some quotes pop up.
Go through them, people shaming me, and then…
they'd meet me.
Teach him some manners, or we're gonna create a monster.
-Leaders keep it cool. -He's no leader.
He cries. He falls down. He's a spoiled brat.
He's quick. He's smart.
The take-off power he has, his speed with the ball.
He's unbeatable.
We all know his strengths.
One of the best in the world.
Neymar!
He became a role model.
Children all over the world love him.
Neymar gets a haircut,
then everyone does the same.
He's an easy target because he's hot-headed.
There's always a designated player to rile him up,
get him red-carded.
He's in constant chaos, you know?
He often creates it.
He seems to enjoy that perfect chaos.
I fear he'll become
a classic case of someone
who never reached his full potential.
Since I first set foot in Paris…
it's been two years.
I'd say I've experienced more struggle than glory.
Two hundred twenty-two million euros.
As the president said, our main goal here today
is the Champions League.
That's why I'm here. To make history in Paris.
Neymar!
That's all I ever wanted. I was happy with the decision.
I went to Paris.
-Then it got tough… -It sucks.
It fucking sucks.
Fuck!
Fuck me!
It was hard at first.
Neymar arrived as the star he is.
That sometimes makes people jealous, you know?
Certain people get jealous.
No matter how big you are,
every change demands some adaptation.
You start living in a completely different culture,
interacting with different people.
When I arrived at PSG, the plan was to support Neymar.
Neymar is the only star, the cornerstone.
He came to Paris with a mission, and I'm here to support him.
Neymar is full-on.
-It's complicated. -He wants to win.
He wants success,
but Paris is difficult.
We don't really like him.
He got our hopes up, but it's hard to like the guy.
-He does nothing. -Disrespect.
The French have an acute sense of criticism.
It's something that athletes or anyone
who becomes exposed to it must be ready to face.
They demand a lot too.
Expectations, like dreams, are limitless.
Let's do it your way, then I'll get to it.
-If you're not interested in it. -Yes, we're interested.
All right? We can do it your way, okay?
Let's follow your plan first.
We wanted you to tell us his story.
-That's my-- -I can't do it like that.
That's unusual, but let's do it.
I'm anxious about doing this,
documenting this to show who he really is.
You must first understand Neymar.
We discuss it a lot, as a company,
how to manage the career of an athlete of his stature.
You could say, "You're his dad."
"You have complete control over Neymar's career."
But can I control him? No.
I'm criticized a lot more than I deserve, for example.
It's hard sometimes.
I'm talking about family, close friends.
You're Batman to them.
If you don't know me, then I'm the Joker.
-Is it cold there? -Very cold.
This is the most jealous guy on Earth.
-He is. -Me?
This is…
I'll make sure this is part of my documentary.
-When are you coming to Brazil? -On the 22nd.
The 22nd?
Go fuck yourself then.
Look who's here. All good, bro?
-How are you? -Great.
Police? Calm down, it's just a homeless guy.
-They were looking for him. -Are they beating him up?
That's Brazil. It gets worse.
Like the Titanic, in the middle of nowhere in Hawaii.
Neymar, a picture with the kids?
-Sure. -Thanks.
That's mine.
-Got it? You're welcome. -Thanks, Neymar.
No problem.
-A trophy… -I'm not friends with…
Hello?
-What's up, son? -Dad?
-You're here? -I am.
I'm coming over.
All right?
His message from this morning.
-Daddy… -I had just landed.
Can you come over, please? I miss you.
I'm giving him a scooter for Christmas.
Damn.
I pulled it out and filled the box with books.
It was his mom's idea.
His mom said he doesn't like going to school.
-I want to see his face. -Poor boy.
-No, it will be funny. -It will be cool.
-I have some friends over. -No problem.
-A bunch of cool people. -That's okay.
Where's Davi?
-Davi? -I'll leave it here.
I got you a present.
Hang on.
I'll film you opening it.
-What did you want? -A scooter.
Wow, a bunch of books, Davi!
So many books, honey.
Thanks, Junior!
So many, that's cool! You need to study hard.
But it's not in English.
It's not? Dad got the wrong ones.
Say, "Thanks, Dad."
Dad, you failed big time. It's not in English.
-Just trolling you. -See?
It's not enough to come here and talk about Neymar,
discuss Neymar.
It's easy to show his goals, his titles.
But we want to share stories, right?
And it's an ongoing story.
I grew up in Praia Grande.
I remember I was really happy there.
I played with my friends on the street.
We played football on the street near the candy store.
I played professionally in Brazil too.
In the 1980s.
They were rivals on the field.
Afterwards, both teams would get together and have some beer.
I'd play with the kids of other players.
We all became friends.
We'd be playing in the slums,
where people were humble and simple.
Like many Brazilians, Neymar developed his skills
and became familiar with football in the streets.
More specifically, this street,
B Street in Jardim Gloria, in the municipality of Praia Grande.
It was so…
We come from a poor family.
We didn't have resources to invest
and get the boy playing football.
It was in 1998.
I was putting a football team together to open an academy.
Betinho saw him running through the stands during a football match.
I was an amateur player back then.
I was playing there.
-What's your name? -Neymar.
-A bit louder. -Neymar.
Your parents' names?
Neymar as well, and Nadine is my mom.
Funny thing is, that boy could shine.
Big ears, scrawny kid, but he could shine.
He was born for it.
It's all him.
God blessed him with the gift of football.
Well, although football wasn't something
that brought me money and success,
I realized my son was going down the same path.
Man, having my dad in the stands was like having him inside my head.
You know the angel and the devil over your shoulder?
That was my dad.
When I was little, his tips made a difference
because he had experience as a player.
He helped me stand out. It was really great.
Something happened when I was little.
It was one of the few times my dad got on my case.
Actually, he rarely gave me a scolding when I was little.
One of the things he taught me
was when he'd ask me, "Why didn't you run?"
I'd say, "Well…
the other kids didn't run, so I didn't run either."
The look he gave me,
he was pissed.
I thought, "I fucked up."
I was really mad. "No, now you'll run by yourself."
"Son of a gun."
I started calling him names.
"What? You're talking back?"
"You go and work your butt off out there."
"You must make your teammates believe you all can do it,
and try to motivate them somehow."
"Try to motivate them by running more than they do."
It's something that's stayed with me.
My dad gave me a scolding
and looked so upset
because I had the same attitude as my teammates.
If they didn't run, I wouldn't either.
That's something that since that day
has always stayed with me.
"Fuck, everyone's talking, but I've never seen him play."
I was mesmerized…
by what I saw.
He invited Neymar
to play for Santos Football Club
on a brand new team.
Santos is a city that exports the most athletes,
the most football players, in the world.
It's been happening pretty much since Pelé.
Pelé was made in the Vila too.
Who's your favorite player?
Pelé is my biggest idol.
I was told, "He's a forward, way up there."
I said, "No way, a scrawny kid like that?"
I would tease him.
"You're too scrawny, kid."
"Defenders will beat you up."
When Neymar first started playing, we'd say,
"That's impossible."
"Lightning struck twice at Vila Belmiro."
"First it was Pelé, now it's Neymar."
We're at Bar do Alemão at Santos Football Club.
This is where fans come.
I was the president of the fan club.
Let's go, Santos!
My friend told me about Neymar,
an eight-year-old playing futsal at Gremetal who was a great player.
He lived around the corner, played here.
We took him under our wing, and he was a great kid.
Nice kid, always talking to everyone.
Fans call out your name,
and they already consider you a star.
How are you dealing with your sudden fame?
I just stay humble, talk to everyone.
That's about it.
The one dealing with the clubs talking about me
is my manager, my dad.
When he was 14, my son got invited to the tryouts at Real Madrid.
2006
Of course! Watching Zidane and Robinho play, I'm in!
He outran the other kids.
Technically, nobody could take the ball away from him.
Everyone was in awe.
I really liked the city, and it's good to be here.
My first time in Europe, of course.
I didn't understand anything. The food was different.
I wasn't used to adding avocado to my food.
Avocado everywhere.
I mean, avocado is a fruit to me.
They had a chance to change their lives, move to Madrid.
His dad had a job offer.
Suddenly, the son says, "I don't want to stay. I want to go back."
-My friends, everything. -What else?
Everything, even school.
It's tough. He makes the decision.
It's not me or the family. It's up to him.
I guess, if you put it off…
He decides. His choice.
We give Neymar options to choose what he wants.
We talked, but it wasn't the right time.
We can't make that decision for him.
He turned down the Madrid offer and made it big going to Santos.
I saw an opportunity
that could benefit not only my family, but my son, above all.
It was the first million we, our family, made.
Neymar was 14 years old.
For me, 2010 was the fastest year of my life.
It went from zero to 100.
We were scoring goals. We got a good team.
We were happy and very joyful.
Every time we scored, we'd celebrate.
It became our thing.
Wow, wow Now you're killing me
Oh, if I get my hands on you Oh, if I get my hands on you
Not a good idea.
Wow, now you're killing me
If I get my hands on you
Oh, if I get my hands on you
I'm face to face with the golden boy of Brazilian football.
Neymar is the man, the star, the idol, the hero.
Everyone admires him, and all the girls want him, right?
I love you!
Neymar!
Then we had the Neymarheads or Neymarmania, you know?
A group of fans managed to evade security measures.
Neymar, I love you!
My dad was pissed about the mohawk.
Now he's pissed when I don't have it. Am I wrong?
Everyone talked about the mohawk.
His brand blew up so much back then.
We answered when opportunity knocked.
He really captivated the Brazilian people.
He was the face of many brands in Brazil.
You turned the TV on,
there he was, selling deodorant,
gas, chocolate, shampoo, whatever.
Stay silent on the set, please.
Then, in 2010,
Neymar was making $500,000 in wages.
And we earned $11 million.
I made 20 times more in a year than Neymar did playing football.
Arm down now, Neymar.
It was all very quick. It started early on.
I started young, made the national team,
became famous, rich.
If life were in slow motion and things moved slowly,
I'd think more calmly, right?
It's tough. I'm hot-headed.
That 2010 game,
when I was coaching Atlético de Goiás.
He told his captain off,
then his coach.
I've rarely seen such an impolite athlete
as this boy Neymar.
Teach him some manners, or we're creating a monster.
I feel bad about it.
I must say, I felt no pleasure in saying it.
He lost all notion of hierarchy,
of those who give orders
and those who follow orders.
If you blur those lines, things get unbalanced.
"I can do whatever I want."
That's what ended up happening.
It really fucked me up when he said that.
No overreaction.
If they don't correct it now,
we'll truly create a monster.
Of course, Neymar was a kid then,
and he was bound to make mistakes.
Nobody patted him on the back.
We actually said, "You made a mistake."
Yes, he made a mistake,
but nobody showed his apology afterward.
Sorry, it's not an apology.
I ask for forgiveness for what I did yesterday.
I even made my parents upset.
My dad, my mom. My mom was at the stadium.
We can't judge him.
We must go back and remember he was 14,
and he could only trust his dad,
who knew how to sell him.
We created mechanisms to protect him. We created a structure.
We have over 215 employees across his organization.
A branding office, a management office,
a media office.
They all make it so
we can use Neymar's image in the best way possible.
NR Sports is a management company.
It manages Neymar's image and career.
It all starts here.
Fuck, I'm lazy today.
Every contract,
for him as an athlete
as well as Neymar the celebrity, so to speak,
the spokesperson.
His career and image is managed here
by the NR Sports staff.
Neymar, the father…
He and Nadine
have been owners and presidents of NR Sports
since Neymar was 12.
They've been managing his career to this day.
It goes beyond being a father, a manager, a family member.
It's totally based on trust.
It's about perpetuity.
You sell Neymar's image as an asset.
We know his value when he's playing.
Once off the field, he loses that value. That's a fact.
He won't lose all value, but it will decrease.
It upsets me, you know?
I was taking to Neymar Senior, and I said,
"It upsets me, because we're not valued for our worth."
"We're worth what we have, what we offer."
"That's sad."
It's all I ask of him.
His human side,
his spiritual side.
Now in the digital age, he's being sought after.
Nowadays,
they come to Neymar to do business related to that.
All right.
Everyone's on Instagram.
Your ugly faces are on Instagram.
Neymar's from a different generation than Pelé, the best in the world.
Neymar is from the media generation. He's media worthy.
Storytelling sells papers.
Neymar is the main character.
Neymar actually sells.
Most importantly, Neymar embodies the story.
There's no show without a character people can identify with
and find interesting.
Neymar is a good player,
but he should stop acting like a celebrity.
That's not what we want for PSG.
He used to be on top and showed us he could do anything,
but he hasn't tried hard enough.
He started to put on weight. He should practice more.
His fame could be measured
in Twitter and Instagram followers.
That's what made him an international brand,
but it pulled him away from the heart of the sport,
from getting trophies instead of fame.
I don't care about what others think of me,
my actions,
how I play.
I'm very transparent, very honest.
I don't really care.
Fuck, "Neymar is out partying," or whatever.
How about my performance? What should I do?
Who cares? You're pissed at me?
That's your problem.
It's my life. I do what I want.
As I always say,
"Not even Jesus was able to please everyone."
He didn't please everyone when he was little, so…
it's up to God.
The more you give, the more they demand.
Don't know about you. I'm ready to party. Fuck it.
-Hi, my love. -Hi.
Do you want to jump in the pool again?
Go ahead.
People get a bit angry
because Neymar
is focused on the pitch
and can enjoy life too.
I guess
not everyone is able to do that, but…
I can.
I fucking scored!
No, you didn't.
He's pure joy.
He loves life.
He likes enjoying his friends and family.
-Looks like ramen noodles. -Help me.
Dad, it's like ramen noodles.
-Man, it's orange. My new look, orange. -Wait.
He isn't easy to manage.
He isn't easy to manage, because he's a human being.
So, I guess…
we must find stability.
That's why we're creating a brand now.
This brand, when Neymar retires, will continue.
He's a guy that, in all his social media accounts,
has over 200 million people
following him.
Can I kiss you?
Me too, please!
We got a big business if we know how to manage it.
We're halfway through Neymar's career.
We got seven or eight years.
One day, when his career is over
and he's off the pitch,
his brand will be solid.
Look around and say, "Fuck…"
"Look at my management. Look at my great career."
You can't listen to criticism or care about what people think.
I trust myself and that's it.
That's how I carry on with my life.
It's what I was taught, what I teach my son.
One boy raising another.
The Santos star confirmed he'll be a dad.
The 19-year-old player posted online
that he'll become a dad this year.
He got a girl pregnant.
Our first crisis as a family.
We also managed it within the company because of his image.
Accountability. "Did you do it? Did you touch her?"
"I did."
There you go.
Life goes on. Raising a kid is easy.
It's easy. Having a family is easy.
More so with money.
Davi is the cutest thing we have.
He's the only grandkid I have.
His dad looks out for him…
professionally,
but personally too.
I look out for him spiritually,
his life as a father, as a brother, as a son.
As I always say, "To be a good father, you must be a good son."
"You got money. Just work a bit more, son."
"Work harder because your legacy is growing."
In South America,
this is it.
The long-awaited final.
The Libertadores. It had been 48 years since Santos' last victory.
Santos won one Libertadores Cup back with Pelé.
What's up, everybody? Let's do it!
I'll be a champion, God willing. Let's do it!
Totally focused now.
Much joy!
-Come on! -Let's go get it!
Look at all the colors, yellow, red…
white, light blue.
It was a tough final.
I noticed they were being hard on me,
knocking me down hard.
They were being a bit mean.
I was really worried about that game.
Watch out now. Here it is. Neymar. Neymar!
Neymar is hot stuff The biggest champion of all!
You can't tell a better story than that.
In my wildest dreams,
I had never imagined
it would be like that.
What does Neymar mean to football? Who is he for Santos?
Neymar, as we all know and see,
is a very talented player.
Neymar made it to the national team.
Hopefully, he'll bring in the same pace and impact he had with Santos.
Brazil!
The Brazilian national team became Neymar Football Club.
Forget everyone else.
After Pelé, the number ten jersey became a brand.
It comes with responsibilities, expectations, and demands.
I believe Neymar is much better.
He is much better than Pelé.
Pelé was fantastic, wonderful.
But, if Pelé were playing today, he'd have a hard time.
If Neymar played back in Pelé's day, oh my goodness!
He'd score 12 goals each game.
It was much easier.
Will Neymar be better than you?
He'd have to score more than 1,283 goals.
The more they try to knock you down, the more inspired you get.
They come at you, but you keep dribbling.
You want to pass the ball under the leg, lob them…
The more opponents foul us,
the more Brazil wants to play.
Wearing the national jersey makes us proud.
Being the number ten on the national team,
scoring goals, making history.
Brazil!
In Brazil, we put together our national team.
Good.
Out there in Europe, we're the best in the world.
Good players reach a limit.
They're only known in their country.
Stars are known in their continent.
A genius is world-renowned. He's a genius.
My dream was to play for Santos and the National Team.
It was my childhood dream.
Later, you understand football
and open up your mind, have new dreams.
Neymar has become one of the biggest athletes in Brazil.
It has brought us much delight.
He soon got offers from Bayern Munich, Manchester,
Real Madrid, again, and Barcelona.
In Brazil, no club can afford what they pay in Europe.
Our currency is too weak.
Would you like to play alongside Messi?
It'd be nice if he came to Santos.
The door is open.
Neymar had a club in mind before moving to Europe.
-No. -It's okay.
-Let me-- -It's okay, let go.
-Do it right. -This way.
Turn it around, not on the side.
Like a good boy.
-No, this way-- -Please.
-No. -Please.
Go, come on! We've got to go!
-Please. -Sit down now.
-It's me-- -No, don't touch me.
Just sit down.
-Please. -Sit down!
-I'm asking. -Sit.
-I'll ask again. -Just sit down.
I don't like it.
Please, fix your hat.
This Sunday, Neymar says goodbye to Brazil
after nine years at Santos.
Next stop, Barcelona Football Club, where he'll play for five seasons.
At 21, he's packing to cross the ocean
and share a locker with Argentine Lionel Messi.
It was yet another big step, you know?
He was already at a big club.
After Barcelona, where could he go?
FC BARCELONA MORE THAN A CLUB
Where is everybody?
No one's here today.
There's no one here. They'll come tomorrow.
Neymar!
Do you think you and Neymar will get along?
Neymar!
I hope we get on the pitch and things will work well.
How will Messi and Neymar work together?
How will the best in the world play together for the number one spot?
Let's wait and see. I have my doubts about it.
They have very different football styles.
The one who's just arrived,
Neymar!
Subtitle translation by: Ron Sawyer